What actions should brand advertisers consider taking in these challenging times to make responsible use of their budget and agency resources? read more
How relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration and institutional knowledge
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Brand advertisers must constantly assess and reflect on the important role they play in managing their agency partnerships effectively and responsibly. read more
Available for pre-order now, the 2nd edition of Agency Mania by Bruno Gralpois offers best-practices that drive more effective advertiser and agency relationships read more