Insights: The Cutting Edge of Advertising tag: agency-mania - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Bruno Gralpois
by Bruno Gralpois on 26 April 2017
20 effective ways brand advertisers can master the art form of providing thoughtful, productive feedback to their agency partners during creative reviews.  read more

Bruno Gralpois
by Bruno Gralpois on 25 April 2017
Great CMOs are amazing partnership builders. They create strong, long-lasting agency relationships that deliver unmatched work and results. read more

Bruno Gralpois
by Bruno Gralpois on 13 February 2017
Why advertisers and agencies should improve how they work together to maintain a healthy, loving and productive relationship. read more

Bruno Gralpois
by Bruno Gralpois on  1 February 2017
How brand advertisers can simplify roster management without significantly shrinking the number of agencies they work with. read more

Bruno Gralpois
by Bruno Gralpois on  1 January 2017
Industry data confirms a significant increase in roster changes and competitive reviews. Is the trend likely to continue in the years ahead? What are the implications for brand advertisers and their agencies? read more

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