Insights: The Cutting Edge of Advertising tag: brands - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Bruno Gralpois
by Bruno Gralpois on  2 April 2018
If advertisers are from Mars and agencies from Venus, how can they get along? read more

on 22 February 2018
After more than a century and a completely transformed social culture, we are still using Freud's theories to understand human behavior. read more

Bruno Gralpois
by Bruno Gralpois on  9 February 2018
Valentine’s Day is near, a time for loved ones to celebrate the strength and beauty of their relationships. Although for many, it can be a sore reminder of failed relationships and painful break... read more

Bruno Gralpois
by Bruno Gralpois on  3 January 2018
What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. read more

on 27 July 2017
How adding real-time feedback to annual agency evaluations reduces undesirable surprises and boosts long-term client/agency performance  read more

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