Insights: The Cutting Edge of Advertising tag: cannes-lions - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Philippe Paget
by Philippe Paget on  5 July 2023
What kind of campaigns constitute the best of “digital” advertising today? We take a look at some of the smartest Cannes Lions winners to find out. read more

Mark Tungate
by Mark Tungate on  5 July 2021
Many of the winners at this year’s festival were familiar, but there was still innovation to be found. read more

Laure Vandeghinste
by Laure Vandeghinste on  6 February 2020
Last year more than 7000 different case study films were entered at the Cannes Lions Festival. You could argue that case films have become the most important element of any creative idea. Unfortunately, making a good case film is still an ordeal for many. The book “From Cold Case to Gold Case” brings relief. It’s the first complete guide for case study films, written by award winning creative Peter Ampe. read more

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