Insights: The Cutting Edge of Advertising tag: cannes-lions - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Laure Vandeghinste
by Laure Vandeghinste on  6 February 2020
Last year more than 7000 different case study films were entered at the Cannes Lions Festival. You could argue that case films have become the most important element of any creative idea. Unfortunately, making a good case film is still an ordeal for many. The book “From Cold Case to Gold Case” brings relief. It’s the first complete guide for case study films, written by award winning creative Peter Ampe. read more

Mark Tungate
by Mark Tungate on 10 July 2017
Agencies may be wary of the tech companies who are taking over Cannes – but they are skilled at using digital platforms. read more

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