Insights: The Cutting Edge of Advertising tag: clientagency-relationships

Insights: The Cutting Edge of Advertising tag: clientagency-relationships - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

How Do You Measure the Value of an Intermediary?

on 18 November 2021

Expert intermediaries provide valuable benefits for both marketers and agencies, and the result of their input is visible across a number of important areas in a marketer-agency relationships. read more

Good For Me, Good For You: Mutuality The Key to Intermediary Efficacy

on 8 November 2021

Bringing two parties together without taking ownership of the service or result is an exercise in tightrope management and ensuring everybody wins. read more

Media Contracts and the Evolving Dynamic of Client-Agency Relationships

on 4 November 2021

The industry has moved from an eco-system of few players interacting in a close universe to a much larger and more accepting area for new ideas and break throughs. read more

Contract Negotiations: When Trust is (Virtually) Indispensable

on 18 October 2021

Intermediaries have become more important than ever, and our scope has broadened to accommodate a number of operations companies would ordinarily have taken on themselves. read more

Intermediaries: When the Pitch is a Small Part of the Whole

on 6 August 2021

Clients who have always known they could trust the process didn’t realize just how much they could rely on it until they had no other choice. read more

Ban The SLA (Just for the first six months)

on 16 July 2021

There are too many variables to simply cobble together an SLA and assume it will solve all the inevitable challenges that need to be addressed read more

Building Priceless Relationships in a Time of Turbulence

on 21 June 2021

Even though the pandemic saw an understandable drop off in pitches, the IAS has noted a huge increase since April. read more

The Hidden Gem

by Bruno Gralpois on 12 July 2019

How relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration and institutional knowledge read more