Insights: The Cutting Edge of Advertising tag: creativity - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

"At least for now, imaginations still require human ingenuity and experience": Dave Sonderman, The Shipyard

on 21 July 2023

While AI won’t displace the most valuable aspect of creative talent, mastering it helps creatives be even more valuable by increasing the breadth and speed of crafting client-ready creative ideas. read more

Speaking out against censorship

by Mark Tungate on 15 May 2023

Fake news, propaganda around the war in Ukraine, the danger that AI will rewrite history: perhaps more than ever, the truth is under threat. So it’s no surprise that, around the world, charities, the media and agencies have spoken up to defend the truth and decry censorship. read more

Why Is the Super Bowl an Ad Jamboree?

by Mark Tungate on 6 February 2023

We all know that the Super Bowl is a showcase for some of the year’s most scrutinized advertising. But how did it get that way? And why is it still thriving? read more

Why sound design is crucial to great content

by Philippe Paget on 11 October 2022

Sound is an integral piece in the puzzle of filmmaking. My first introduction to a “professional” sound experience was at the legendary VFX innovator Doug Trumbull’s studio. Doug was all about creating an experience for the audience. read more

Digital inspiration from Cannes

by Philippe Paget on 7 July 2022

Our pick of some of the most striking digital winners from the Cannes Lions Festival of Creativity. read more

ANZAC On the Radar

by India Fizer on 16 August 2021

This month, we’re taking a long overdue look at the some of the best work coming out of Australia read more

TikTok Mid-Year Analysis: How Brands Have Used TikTok in 2021 and What Advertisers Should Learn

on 5 August 2021

A mid-year analysis on the most popular advertising trends seen so far in 2021, and a few tips advertisers can learn from them. read more

In 2021, Creative Is King

by India Fizer on 23 July 2021

The triumphant return of creative demonstrates something all sharp buyers dismiss but which remains a persistent myth: that data and creative are at odds. read more

Embracing Incongruity: Uncovering Unexpected Brand Potential on Twitch

on 20 July 2021

Because Twitch is so unique and appeals to such a large, diverse audience, possibilities abound in the space between ostensibly incompatible concepts. read more

Creativity with a Capital C – a Superpower for Business

on 16 July 2021

Ensuring good data-driven digital marketing is essential but it’s a demanding, highly operational challenge. read more

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Creativity in PR campaigns enables agencies to connect and resonate with audiences in an ever-changing communications landscape

Creativity in PR campaigns enables agencies to connect an...

By India Fizer

on Oct 4, 2023

Ogilvy Paris takes an “Earned-First creativity” approach to PR capabilities

Ogilvy Paris takes an “Earned-First creativity” approach ...

By India Fizer

on Oct 3, 2023

Heidi Modarelli-Frank, Marcus Thomas LLC:

Heidi Modarelli-Frank, Marcus Thomas LLC: "Creativity is ...

By India Fizer

on Oct 2, 2023

VMLY&R: The Art of Connection

VMLY&R: The Art of Connection

By Mark Tungate

on Sep 28, 2023

Edgardo Melgar, Ogilvy Honduras:

Edgardo Melgar, Ogilvy Honduras: "A creative idea can com...

By India Fizer

on Sep 27, 2023

See more

When brands enter the scrum

When brands enter the scrum

By Mark Tungate

on Sep 12, 2023

Pulling the Right DTC Levers: 2023 Edition

Pulling the Right DTC Levers: 2023 Edition

on Aug 28, 2023

SPORT, HUMANITY’S LAST PLAY IN AN AI WORLD?

SPORT, HUMANITY’S LAST PLAY IN AN AI WORLD?

on Jul 24, 2023

"At least for now, imaginations still require human ingen...

on Jul 21, 2023

Digital inspiration from Cannes

Digital inspiration from Cannes

By Mark Tungate

on Jul 5, 2023

See more

What Are the Odds?

Brand: Aura

Agency: Arnold

Media: Television

Year: 2023

460

There Is Only One

Brand: McVitie's

Agency: TBWA\London

Media: Television

Year: 2023

393

Battle Out There

Brand: Lexus TX

Agency: Team One

Media: Television

Year: 2023

170

See more

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