Insights: The Cutting Edge of Advertising tag: ddb - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Philippe Paget
by Philippe Paget on  4 November 2015
Every year, consultants participating to the Summit write about the event and what they learned during that week. Please find below extract of their articles and links to the original source.  read more

Mark Tungate
by Mark Tungate on 12 October 2015
Technology is replacing performance as the central sales pitch of car advertising. Car ads have tended to focus on the driver experience, whether the person (usually a man) behind the wheel is negotia... read more

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