Insights: The Cutting Edge of Advertising tag: design-plus

Insights: The Cutting Edge of Advertising tag: design-plus - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Decathlon's Olympic bid for impact

by Mark Tungate on 18 March 2024

With the Olympic Games coming to Paris this summer, the French sports retail chain is likely to benefit from the nation’s big moment. And it’s making the most of it, with a new mission statement and logo, as well as an ad campaign from AMV BBDO. read more

A sparkling new look for Eurostar

by Mark Tungate on 23 October 2023

Eurostar has been whisking passengers under the Channel (or as the French call it, “La Manche”) since 1994. Now it's in renewal mode, with a refreshed brand identity and a lyrical advertising campaign. read more

Design Plus: Why Peugeot and Renault Changed Their Logos

by Mark Tungate on 16 March 2021

The legendary French auto makers are the latest to rebrand in the face of a rapidly changing industry. read more

Design Plus: Post-Pandemic Office Life

by Mark Tungate on 10 August 2020

Sooner or later many of us will go back to an office. But how will office space change to adapt to the post-virus era? read more

When Milton Glaser Relaunched New York

by Mark Tungate on 22 July 2020

The genius whose logo has appeared on millions of mugs and T-shirts passed away last month. Here’s the back story of his iconic design. read more

Design Plus: The Art of Black Lives Matter

by Mark Tungate on 18 June 2020

The movement has fuelled an outpouring of creativity, starting on the streets and flowing around the world online. read more

Design Plus: How Addikt Found Its Source

by Mark Tungate on 25 May 2020

The digital design agency based in Amsterdam – with an outpost in India – manoeuvred into the right space at the right time. read more

Design Plus: When Creativity Goes Viral

by Mark Tungate on 15 April 2020

The design world's response to the coronavirus has been extraordinary. Take a look at just a few of the standout visuals. read more

Design Plus: Harper's Bazaar Gets A Glossy Showcase

by Mark Tungate on 23 March 2020

Before the lockdown we visited an exhibition in Paris devoted to the history of Harper’s Bazaar magazine. Why not take a break from the news and come on a quick tour with us? read more