Super Bowl or Super Bold?
The Super Bowl played out in the shadow of the pandemic. So which brands were the bravest when it came to delivering their Big Game spot in strange circumstances? read more
Insights: The Cutting Edge of Advertising tag: super-bowl - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Super Bowl 2019 – Expert Commentary on the Ultimate Commercial Showdown
In this year’s Super Bowl, one of the staple trends was celebrity appearances and endorsement. read more
Super Bowl Ads: Why They’re Still Relevant, But The Way Marketers Evaluate Them Isn’t
Exactly how high of a price do we place on the impact of Super Bowl advertising on our cultural fabric? read more
Reactions to Super Bowl Ads
Super Bowl highlights from GSD&M, The BAM Connection, Chemistry and Berlin Cameron. read more
Super Bowl Ad Reviews from Marty Senn, CCO at Carmichael Lynch
The game is over now, but the year is just beginning. read more
The Day that Brings Us Together
The Super Bowl still draws us together like no national holiday except Thanksgiving. read more
The Authentic Authenticity
We don’t need to spin up brandifestos or prove we understand them with weirdness or coolness or manufactured relevance. read more
Super Bowl 2019: So God Made a Farmer
"It felt like no Super Bowl ad I had ever seen because it wasn’t what I, or anyone, had come to expect from the ads." read more
What Did DeVito/Verdi Think of This Years Super Bowl Ads?
DeVito/Verdi asked around the office which ads stood out to people while they watched the Super Bowl. read more
Innovation at the Super Bowl
The 30 second spot still rules the Super Bowl, but brands are finding new ways of having fun during the big game. read more