Insights: The Cutting Edge of Advertising tag: super-bowl - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
by Mark Tungate on  5 February 2018
The 30 second spot still rules the Super Bowl, but brands are finding new ways of having fun during the big game. read more

on  6 February 2017
What distinguishes the big game from all other nights is the sheer size of the audience (100 million plus) and the fact that those watching are actually looking forward to seeing the ads.  read more

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