Super Bowl or Super Bold? by Mark Tungate on 8 February 2021 The Super Bowl played out in the shadow of the pandemic. So which brands were the bravest when it came to delivering their Big Game spot in strange circumstances? read more
Super Bowl 2019 – Expert Commentary on the Ultimate Commercial Showdown on 12 February 2019 In this year’s Super Bowl, one of the staple trends was celebrity appearances and endorsement. read more
Super Bowl Ads: Why They’re Still Relevant, But The Way Marketers Evaluate Them Isn’t on 7 February 2019 Exactly how high of a price do we place on the impact of Super Bowl advertising on our cultural fabric? read more
Reactions to Super Bowl Ads on 6 February 2019 Super Bowl highlights from GSD&M, The BAM Connection, Chemistry and Berlin Cameron. read more
Super Bowl Ad Reviews from Marty Senn, CCO at Carmichael Lynch on 4 February 2019 The game is over now, but the year is just beginning. read more
The Day that Brings Us Together on 4 February 2019 The Super Bowl still draws us together like no national holiday except Thanksgiving. read more
The Authentic Authenticity on 4 February 2019 We don’t need to spin up brandifestos or prove we understand them with weirdness or coolness or manufactured relevance. read more
Super Bowl 2019: So God Made a Farmer on 28 January 2019 "It felt like no Super Bowl ad I had ever seen because it wasn’t what I, or anyone, had come to expect from the ads." read more
What Did DeVito/Verdi Think of This Years Super Bowl Ads? on 7 February 2018 DeVito/Verdi asked around the office which ads stood out to people while they watched the Super Bowl. read more
Innovation at the Super Bowl by Mark Tungate on 5 February 2018 The 30 second spot still rules the Super Bowl, but brands are finding new ways of having fun during the big game. read more