"But it makes me very happy to see some brands reverting to the big brand campaign built around a singular idea and delivered with a punch to the gut" read more
Every year, consultants participating to the Summit write about the event and what they learned during that week. Please find below extract of their articles and links to the original source. read more
Technology is replacing performance as the central sales pitch of car advertising. Car ads have tended to focus on the driver experience, whether the person (usually a man) behind the wheel is negotia... read more