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The best in public interest and CSR communications globally

Curated by AdForum in association with ACT Responsible www.act-responsible.org

This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

The best in public interest and CSR communications globally : Jun 9, 2022

Inspire Clean Energy - Defeat the Climate Change Beast

Madwell

Defeat the climate change beast

Madwell

Madwell Brooklyn,, United States

3934

This ad is part of the ACT Responsible Collection

Brand: Inspire Clean Energy
Country: United States

Advertiser: Inspire Clean Energy

Title	Defeat the Climate Change Beast
Agency	Madwell
Campaign	Power a Brighter World
Advertiser	Inspire Clean Energy
Brand	Inspire Clean Energy
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Length	60 seconds
Client	I....re C...n E...gy Subscribers Only
President & CEO	B..d B....ey Subscribers Only
Senior Vice President Brand Marketing	S....ne S....ur Subscribers Only
Director, Consumer Insights	St.....ie F...er Subscribers Only
Graphic Design Manager	C...y ..n Subscribers Only
Creative Agency	M....ll Subscribers Only
Chief Creative Officer	C...s S...a Subscribers Only
Executive Creative Director	J..f Gi....te Subscribers Only
Creative Director	M....ie Si....ch Subscribers Only
Creative Director	P...o Sa......aga Subscribers Only
Senior Copywriter	C....ty Lo....do Subscribers Only
Senior Designer	..m C...n Subscribers Only
Group Production Director	C....sy R...am Subscribers Only
Senior Creative Producer	G..g D....ta Subscribers Only
Managing Director	S...e B...y Subscribers Only
Account Director	H...en Z....rs Subscribers Only
Group Comms Strategy Director	L...a B....hi Subscribers Only
Music	P..l S....os .A M...c Co....y) Subscribers Only
Executive Producer / Sound Design	S...t Br......ham Subscribers Only
Composer	M...h D...s Subscribers Only
Production Company	D...s C..e Subscribers Only
Director	Q..n ..i Subscribers Only
ECD	..n C...rt Subscribers Only
Executive Producer	B..d Ed.....in Subscribers Only
Head of Post Production & Operations	T..a R..e St.....rg Subscribers Only
Assistant Producer	L...en Z....ch Subscribers Only
Design	Ch....ne .., Ch......her V..., E...a Ch....a, M..t C..., M...a L...s, Ni....ta S...r, P...o L....o, R...us L�......ååt, Z...n ..n Subscribers Only
Animation	G....io G..., ..o .., M..t C..., P...o L....o, R...in Lou......es, Z...n ..n Subscribers Only
Sound Editing & Mix	..u ..o ..n ..o Subscribers Only
Voice Over - “Beast”	K...e B...o Subscribers Only
Voice Over - “Power Forward”	M...an Si....ir Subscribers Only
Business Affairs	Ha.....rm Subscribers Only
Founder, CEO	Mi....le Mc....ey Subscribers Only
Partner, Business Affairs Director	Ch.....na R..t Subscribers Only

SINAIT - National Union of Labor Audits - The color of coal

Popcorn

Slave labour is part of the production chain in many industries and products that we consume daily

Popcorn belo horizonte, Brazil

4051

This ad is part of the ACT Responsible Collection

Brand: SINAIT - National Union of Labor Audits
Country: Brazil

Advertiser: SINAIT - National Union of Labor Audits

Title	The color of coal
Agency	Popcorn
Campaign	#NoForcedLabor
Advertiser	SINAIT - National Union of Labor Audits
Brand	SINAIT - National Union of Labor Audits
Want to see all the credits ? this content is for subscribers only Subscribe and get unlimited access. Be inspired by the best creative work from around the world. Subscribe Already a Subscriber ? Log In
Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Problem	Subscribers Only
Result	Subscribers Only
Media Type	Television
Length	60 seconds
Market	Subscribers Only
Soundtrack	Subscribers Only
More Information	Subscribers Only
Creative Director	..o Sev......ker Subscribers Only
Copywriter	..o Sev......ker Subscribers Only
Head of Art	D...el .e J...s Subscribers Only
Video Production Company	Cr....ra E....dio Subscribers Only
Audio Production	..p Subscribers Only
Motion Design Lead	D...el .e J...s Subscribers Only
Planning Director	B...o Te....ra Subscribers Only
Executive Account	..a Cr....na Subscribers Only
Head of Media	L....ln Dr....nd Subscribers Only
Digital Media	L..�s Fi.....edo Subscribers Only
RTV Production	He....ue Ol....ra Subscribers Only
RTV Production	Y...in M....ra Subscribers Only
Generator Operator	Fe....da Ca....ro Subscribers Only
Revisors	K...y Tr....de Subscribers Only
Studio Manager	A...ur S...a Subscribers Only
Direction of Scene	A....nio Ma.....�es Subscribers Only
Direction of Scene	P...o Ma.....�es Subscribers Only
Post Production Coordinator	A....nio Ma.....�es Subscribers Only
Post Production Coordinator	P...o Ma.....�es Subscribers Only
Approval Client	I...e Co.....nho Ba.....er Subscribers Only
Art Buyer	Y...in M....ra Subscribers Only

Alas Chiquitanas - The world's most unfair fight

Humano Bolivia

Stopping the clandestine construction of a bridge in the Chaco forest

Humano Bolivia Santa Cruz de la Sierra , Bolivia

3830

This ad is part of the ACT Responsible Collection

Brand: Alas Chiquitanas
Country: Bolivia

Advertiser: Alas Chiquitanas

Title	The world's most unfair fight
Agency	Humano Bolivia
Campaign	Not to the bridge
Advertiser	Alas Chiquitanas
Brand	Alas Chiquitanas
Want to see all the credits ? this content is for subscribers only Subscribe and get unlimited access. Be inspired by the best creative work from around the world. Subscribe Already a Subscriber ? Log In
Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Media Type	Print
Advertising Agency	H....o, B....ia Subscribers Only
Chief Creative Officer & Partner	F...u C...as Subscribers Only
Creative Director & Partner	R...el T...na Subscribers Only
Art Director	U..r Gu.....rez Subscribers Only
Copywriter	F...u C...as Subscribers Only
Client	D....la Ju.....ano Subscribers Only
Photographer	R....ta N....das Subscribers Only
Coverage	R....ta N....das Subscribers Only
Post Production	U..r Gu.....rez Subscribers Only

Accidents Awareness - Bag

Nabaroski

Looking in your bag might open your airbag

Nabaroski Cairo, Egypt

4181

This ad is part of the ACT Responsible Collection

Brand: Accidents Awareness
Country: Egypt

Advertiser: Accidents Awareness

Title	Bag
Agency	Nabaroski
Campaign	It might open your airbag
Advertiser	Accidents Awareness
Brand	Accidents Awareness
Want to see all the credits ? this content is for subscribers only Subscribe and get unlimited access. Be inspired by the best creative work from around the world. Subscribe Already a Subscriber ? Log In
Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Media Type	Print

AMBER Alert Europe - Think Before You Share

Innocean Worlwide Berlin

Raising awareness around the sharing of self-generated naked images

Innocean Worlwide Berlin

Awards

4035

This ad is part of the ACT Responsible Collection

Brand: AMBER Alert Europe
Country: Germany

Advertiser: Amber Alert Europe

Title	Think Before You Share
Brief	The film and posters of the campaign depict a relatable situation for many; loving parents sharing cute naked baby pictures of their children with their friends and family. While the campaign is not intended to keep parents from taking innocent baby pictures, this familiar scene is used to make teens aware that no one can be trusted with their naked pictures, not even their parents.This important message of a sensitive topic is executed with light-hearted tonality - something the younger generation can relate to:
Agency	Innocean Worlwide Berlin
Campaign	Think Before You Share
Advertiser	Amber Alert Europe
Brand	AMBER Alert Europe
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Posted	May 2022
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television & Cinema
Length	60 seconds
More Information	Subscribers Only
Client	A...R A...t E...pe Subscribers Only
Agency	IN....AN B...in Subscribers Only
European Chief Creative Officer	G....el M...ar Subscribers Only
Executive Creative Director	R....do W...f Subscribers Only
Creative Director	J..é G...s Subscribers Only
Creative Director	P...o Lo....co Subscribers Only
Head of Art	M..o H..k Subscribers Only
Art Directors	M..i Gio......ni, L..n C...y, B...ca H...ch Subscribers Only
Copywriters	M....la R....�n, J...er Gr....os Subscribers Only
Motion Designer	Sa....ha L...na B...al Subscribers Only
Intern Art Director	N....oz N....ze Subscribers Only
Chief Operating Officer	Jo....an H..l Subscribers Only
Sr. Account Manager	..n K...g P..k Subscribers Only
Trainee Account Management	S..i ..m Subscribers Only
European Strategy Director	S...ia G....er Subscribers Only
Strategist	S...na Ma....ão Subscribers Only
Head of Production	F...an B..z Subscribers Only
Senior Producer	E...n ..t Subscribers Only
Head of Capacity Management	P....na Go....ez Subscribers Only
Trainee Capacity Management	M....lo G...y Subscribers Only
Film Production Company	Za.....erg Pr......ons Subscribers Only
Director	M...y S....er Subscribers Only
Managing Director	A...ea Rom......se, F...k S...l Subscribers Only
Executive Producer	Fr....ik P....nk Subscribers Only
Line Producer	T...as O..o Subscribers Only
DoP	B...rn Kn....el Subscribers Only
Editor	J...ua Pe....ch Subscribers Only
Post-production Producer	F...x C....ns D...n N....ff Subscribers Only
Production Assistant	E....do S....z, W...ke Di......hs, S...ia Wi.....ht Subscribers Only
Photographer	S..n Sc....er Subscribers Only
Digital Operator	..i Ka....nn Subscribers Only
Light Assistant	Ma....as H...e Subscribers Only
Photo Postproduction	..1 B...in G..H Subscribers Only
Artist	E...h P..f Subscribers Only
Titel	�...on, .e .e re....te r...“ Subscribers Only
Written by	C....es G...on D....t, M...el J....es P...re Va....re Subscribers Only
Published by	Ch....ll Mu......lag G..H Subscribers Only
Music Production Company	2..I Subscribers Only
Composer	S...n H....r, C...s Vo.....der, N...an Pa....t. Subscribers Only
Title	A...r A...t ..s .P 2..I Subscribers Only
Entrant Company	IN....AN B...in Subscribers Only
Senior Art Director	B...ca H...ch Subscribers Only
Art Director	M..i Gi......ani Subscribers Only
Junior Art Director	L..n C...y Subscribers Only
Copywriter	M....la R...ón Subscribers Only
Junior Copywriter	J...er Gr....os Subscribers Only
Editor / Motion Designer	Sa....ha L...na B...al Subscribers Only
Intern AD	N....oz N....ze Subscribers Only
Account Director	..n K...g P..k Subscribers Only
Managing Director	A...ea Ro......rse Subscribers Only
Managing Director	F...k S...l Subscribers Only
Production Assistant	E....do S...lz Subscribers Only
Production Assistant	W...ke Di.....chs Subscribers Only
Production Assistant	S...ia Wi.....ht Subscribers Only
Composer	S...n H...er Subscribers Only
Composer	C...s Vo.....der Subscribers Only
Composer	N...an P....tt Subscribers Only
Title	�...on, .e .e re....te r...“ Subscribers Only
Written by	C....es G...on D...nt Subscribers Only
Written by	M...el J....es P...re Va....re Subscribers Only
Founder and Chairman	F...k H..n Subscribers Only
Head of Unit	J...e Be....ks Subscribers Only
Training Coordinator	C...o Sc.....rs Subscribers Only
Head of Design	E..k Ho....ns Subscribers Only
Community Manager	Do.....ue Tro.......ine Subscribers Only
Graphic & Motion designer	M....ie Lo.....ns Subscribers Only
Project Manager	L..i S...c Subscribers Only

Wild Cosmetics - Wild Dirty Talk

BBH

The benefits of a sustainable deodorant

BBH

BBH London, United Kingdom

Awards

5330

This ad is part of the ACT Responsible Collection

Brand: Wild Cosmetics
Country: United Kingdom

Advertiser: Wild Cosmetics

Title	Wild Dirty Talk
Agency	BBH
Campaign	Dirty Talk
Advertiser	Wild Cosmetics
Brand	Wild Cosmetics
Want to see all the credits ? this content is for subscribers only Subscribe and get unlimited access. Be inspired by the best creative work from around the world. Subscribe Already a Subscriber ? Log In
Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Media Type	Television & Cinema
Length	186 seconds
Chief Creative Officer	A..x G...ve Subscribers Only
Executive Creative Director	H...n R...es Subscribers Only
Creative Director	A..m N...y Subscribers Only
Copywriter	G...e Ch....rs Subscribers Only
Art Director	L..y Jo.....ne Subscribers Only
Senior Strategist	..y M...n Subscribers Only
Account Management	L..y ..x Subscribers Only
Agency Producer	Fe....ty Cr......ank Subscribers Only
Production Company	B...k S...p S....os Subscribers Only
Director	D...n H...es Wi....ms Subscribers Only