TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Jan 30, 2023

1

Morgan Stanley - Old School Grit. New World Ideas.

Morgan Stanley returns to advertising for the first time since 2019 with this new film voiced by Janelle Monae. The message is of a future-fit brand that combines with 87 years of heritage.

TitleOld School Grit. New World Ideas.
Agency
Campaign Anthem
Advertiser MUFG
Brand Morgan Stanley

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Length
Voice Talent J....le M...t Subscribers Only
2

Sixt - Future (English ST)

Supporting rental car brand Sixt, BETC borrows an iconic scene from the movie Terminator, to transport a character from the near future to the present day!

TitleFuture (English ST)
Title (original language)Futur (ST anglais)
Agency
Campaign Future
Advertiser Sixt
Brand Sixt

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Length
Director ..y .e .a P...e Subscribers Only
Production Company M...le Subscribers Only
3

Budget Direct - Blown Away

This latest installment from Australian insurer Budget Direct sees regular characters Sarge, Jacs and Chief once again saving the day. Creative from 303MullenLowe and production through Good Oil.

TitleBlown Away
Agency
Campaign Insurance Solved
Advertiser Budget Direct
Brand Budget Direct

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
Media Type Television & Cinema
Length
MarketSubscribers Only
Production Company
Director D...el Kl....an Subscribers Only
Executive Producer J....ie F....el Subscribers Only
Creative Director A..m Wh.....ad Subscribers Only
Director of Photography (DOP) D...y Ru....nn Subscribers Only
Director D..e W..d Subscribers Only
Executive Producer J...ie F....el Subscribers Only
Director of Photography (DOP) J...n W...e Subscribers Only
Client Services Director Je....er Gl....ll Subscribers Only
Editor M..k B....tt Subscribers Only
Executive Creative Director B..t P...ak Subscribers Only
Producer Ca.....ne W...er Subscribers Only
VFX Supervisor N...l Mo....er Subscribers Only
Executive Producer S...ie H...on Subscribers Only
Original Composition M...eo Zi....es Subscribers Only
Advertising Manager Jo....an K..r Subscribers Only
Producer C...a Mc....en Subscribers Only
Still photographer J...e Ma.....en Subscribers Only
Group Business Director ..n G....on Subscribers Only
Executive Producer ..m L..g Subscribers Only
Sound Designer T....hy B...ge Subscribers Only
Advertising Manager W...en M...h Subscribers Only
Managing Director J...na G..y Subscribers Only
Advertising Manager K...e La....le Subscribers Only
Copywriter C...g M....tt Subscribers Only
Art Director ..c Go....rg Subscribers Only
Sonic Strategist D....ic B....am Subscribers Only
VFX Producer Ch.....te P....an Subscribers Only
Advertising Manager ..m J...s Subscribers Only
Senior Broadcast Producer H...e Ma....ll Subscribers Only
Editing Company ..e E....rs Subscribers Only
VFX Company Bl.....ad Subscribers Only
Music / Sound Design S...r M...c Subscribers Only
Retouching Li.....se Subscribers Only
Sonic Branding RE.....CE Subscribers Only
Production Company Ra....ng S...k Subscribers Only
4

Lexus - Stay Ahead

UK-based The&Partnership uses the art of great video storytelling in this super-smooth, Bond-esque film for the new Lexus RX Performance Hybrid model. Production through Rogue Films.

TitleStay Ahead
Agency
Campaign Stay Ahead
Advertiser Toyota
Brand Lexus

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Production Company
Senior Client T....so G...si Subscribers Only
Marketing Communication L..�c C....on Subscribers Only
Marketing Specialist D...a F....va Subscribers Only
CEO N..k H....th Subscribers Only
Managing Director ..m L...s Subscribers Only
Global ECD A...é M....ra Subscribers Only
Creative Director F....es D....au Subscribers Only
Creative Team G..s T....ek Subscribers Only
Creative Team T...un S...er Subscribers Only
Art Director P...l F...ds Subscribers Only
Head of Planning O...er E..n Subscribers Only
Account Planner A..x Fe.....re Subscribers Only
Business Director J...e J....ns Subscribers Only
Business Director G...n F....ck Subscribers Only
Senior Account Director L...ie N...er Subscribers Only
Account Director L..e M....ns Subscribers Only
Account Manager C....le .e S...e Subscribers Only
Account Executive S...k H....in Subscribers Only
Head of Integrated Production T..a E...y Subscribers Only
Head of Art Buying E..a M...er Subscribers Only
Producer ..z G....in Subscribers Only
Producer C....ie T....er Subscribers Only
Project Manager Ge....na Ing......ark Subscribers Only
Director M..k Je.....on Subscribers Only
Producer ..m F...ey Subscribers Only
Producer C....ie Cr....on Subscribers Only
Director of Photography (DOP) B...d Wo.....ek Subscribers Only
Editor I..n Wh......ght Subscribers Only
Editor O....ne Pr....er J...an Ma....ll Subscribers Only
Post Production ..C Subscribers Only
Senior Post Producer A....ia V...to Subscribers Only
Post Production A..e Ki.....rth Subscribers Only
Special Effects / VFX R..n S...t Subscribers Only
Shoot supervisor and Compositor R...n L...ià Subscribers Only
Audio Post Production K..g L..h Subscribers Only
Sound Engineer J..k Se.....ck Subscribers Only
Music Supervision J...s R....rd Subscribers Only
Music Composer J...s R....rd Subscribers Only

More great work from Rethink in Canada for Heinz. This current campaign ties in with the fast-approaching Super Bowl, which this year is LVII. In normal-speak, that's 57!

TitleLVII
Agency
Campaign 57
Advertiser Kraft Heinz
Brand Heinz

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Chief Creative Officer A...n St....an Subscribers Only
Chief Creative Officer M..e D....ck Subscribers Only
Chief Strategy Officer S..n Mc....ld Subscribers Only
Creative Director Z....ry Ba....ta Subscribers Only
Associate Creative Director G...f B....ie Subscribers Only
Copywriter G...f B....ie Subscribers Only
Copywriter P..l C....er Subscribers Only
Art Director Z....ry Ba....ta Subscribers Only
Art Director S...an D'....sa Subscribers Only
Strategist J...an M...an Subscribers Only
Strategist E..a Ba....ld Subscribers Only
Agency Producer N...a M....il Subscribers Only
Agency Producer K..e S....er Subscribers Only
Production Company ..D Pr......ons Subscribers Only
Director T...a Gr.....rg Subscribers Only
Executive Producer S...h Wal......lls Subscribers Only
EDITOR'S PICK
+1

Apple Iphone 14 Pro - Through the Five Passes
TBWA\Media Arts Lab

The ANDYs pick this week is a short film that tells the story of our hero Gu, as he overcomes 5 challenges to fulfill a dream of performing in traditional Chinese opera. Beautiful and impressive, the entire film was shot on iPhone 14 Pro.

TitleThrough the Five Passes
Agency
Campaign Shot on iPhone 14 Pro
Advertiser Apple
Brand Apple Iphone 14 Pro

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Branded Content
Length
Director P..g ..i Subscribers Only
Director of Photography (DOP) ..o D..g Subscribers Only
Production Company TB.....dia A..s ..b Subscribers Only
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