TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns

1

Magnum - Find Your Summer

Kicking off this week's 5 Cannes contenders is this atmospheric film for Magnum through LOLA MullenLowe. Set on a backdrop of moody, cold winter, Magnum delivers a sun spot.

TitleFind Your Summer
Agency
Campaign Find Your Summer
Advertiser Unilever
Brand Magnum

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Television
Length
MarketSubscribers Only
Chief Marketing Officer (CMO) J...en B....ux Subscribers Only
Global Vice President Be....in C...is Subscribers Only
Marketing Manager T...e A...y Subscribers Only
Digital Lead S..a P...ão Subscribers Only
Global Magnum Ice Cream NOW & New Media W...em ..n Is.....den Subscribers Only
Marketing Manager S....on Len......ith Subscribers Only
Marketing Manager S....nt O..z Subscribers Only
ASSISTANT BRAND MANAGER A...a Eg....lu Subscribers Only
Executive Creative Director T...�s Os....ia Subscribers Only
Creative Director J...e Z...er Subscribers Only
Creative Director K...n C...li Subscribers Only
Creative Director D...e Z....ni Subscribers Only
Creative Team A....to Ca.....ri Subscribers Only
Creative Team P...o M....ni Subscribers Only
Design Director ..n G....er .e Ol....ra Subscribers Only
Art Director A..n C...g Subscribers Only
Designer A..n C...g Subscribers Only
Managing Director ..m El....on Subscribers Only
Account Director Ca....na A....re Subscribers Only
Account Supervisor Cr....na P...a Subscribers Only
Account Executive S...�a P...z Subscribers Only
Head of Production F...pe C....ño Subscribers Only
Producer M...na S..o Subscribers Only
Strategic Planning Director C....la F...n Subscribers Only
Strategist B...o Y....ui Subscribers Only
Production Company M...on J...el Z...er (...) Subscribers Only
Director J..n C...al Subscribers Only
Managing Director L....ay T....am Subscribers Only
Executive Producer L....ay T....am Subscribers Only
Head of Production L..y J...s Subscribers Only
Producer N....ás Ab.....ch Subscribers Only
Director of Photography (DOP) J...er J...á Subscribers Only
Wardrobe Stylist ..l Mo....vo Subscribers Only
Production Designer C...ly C....ta Subscribers Only
Assistant Director Fe....co Sc.....li Subscribers Only
VFX Coordinator J..n P...o Li....lo Subscribers Only
Make-Up Artist M...sa W...t Subscribers Only
Post Production J..a Ca.....ino Subscribers Only
Editor Em....no F....us Subscribers Only
SFX N..A Subscribers Only
Production Manager ..t R....ik Subscribers Only
Production Coordinator Fe....co F....ca Subscribers Only
Production Service Company La....se Subscribers Only
VFX Coordinator C...os N....ro Subscribers Only
Creative Director C...os N....ro Subscribers Only
Executive Producer, VFX O...a C...l Subscribers Only
HOP O...a C...l Subscribers Only
Post Production Gl.....rks Ba.....na Subscribers Only
Compositing Artist J..n Li....lo Subscribers Only
Music Company / Composer ..g S..c M...c Subscribers Only
Music Supervision A...ia L...ot Subscribers Only
2

American Society of Clinical Oncology - The Most Beautiful Sound

Powerful work from Grey that uses science combined with sound as therapy for cancer patients.

TitleThe Most Beautiful Sound
Agency
Campaign The Most Beautiful Sound
Advertiser American Society of Clinical Oncology
Brand American Society of Clinical Oncology

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
Media Type Case Study
Length
Chief Creative Officer ..m J...s Subscribers Only
Producer P...r B...ey Subscribers Only
Chief Creative Officer G...am D..w Subscribers Only
Art Director ..y B...io Subscribers Only
Art Director S....io C...a Subscribers Only
Sound Design Company C...a A...o C....re Subscribers Only
Editor L...s P....ta Subscribers Only
Copywriter E...a G..e Subscribers Only
Global Chief Creative Officer J...er Ca......no  Subscribers Only
Art Director L...a Po....kk Subscribers Only
Copywriter J..h Ea....nn Subscribers Only
Copywriter V...n N..o Subscribers Only
Art Director J..e Si.....ann Subscribers Only
Associate Creative Director D...an Mo....ee Subscribers Only
Copywriter D...an Mo.....ee Subscribers Only
Project Manager M....sa .u Subscribers Only
Creative Contributor �...onn B....sh Subscribers Only
Producer S....an C....an Subscribers Only
Director of Photography (DOP) S...t Cl....on Subscribers Only
Producer N..l Wi.....ss Subscribers Only
Graphic Designer D...ch Mc.....yy Subscribers Only
Editor Q....on H...is Subscribers Only
Visual Effects Studio Li.....rmm Subscribers Only
Voice Talent S...h H...er Subscribers Only
Production (Agency) To.....se Subscribers Only
Production Company �...eter Bail.........uctions Subscribers Only
Editorial �....arth Subscribers Only
Production Company Gr....cy P..k St....ss Subscribers Only
Post Production S....ff Subscribers Only
3

GRAACC Hospital - The Hope Level (Case Study)

Staying with the positive impact of creativity on lives, GRAACC children's hospital in Sao Paulo partners with Fortnite to help sick kids overcome obstacles.

TitleThe Hope Level (Case Study)
Agency
Campaign Let's Win This Phase
Advertiser GRAACC Hospital
Brand GRAACC Hospital

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
Media Type Gaming
Length
Executive Creative Director M....as A....da Subscribers Only
Copywriter D....le A...�jo Subscribers Only
Copywriter P...o A...so Subscribers Only
Copywriter J...or Si....ra Subscribers Only
Art Team D....le F...o Subscribers Only
Art Team A..a I...�ez Subscribers Only
Art Team R....fo K...ka Subscribers Only
Art Team Is....le Pi....ro Subscribers Only
Account Supervisor D...ne G..s Subscribers Only
Account Executive M...na M....do Subscribers Only
Planning Supervisor Gi....ni C...r Subscribers Only
Producer Fr....ni Sa....go Subscribers Only
Chief Creative Officer P...o A...ar Subscribers Only
Art Director L...s Pi....ro Subscribers Only
Project Manager J....ica B....to Subscribers Only
Head of Production S....an N...l Subscribers Only
Producer R....el F..t Subscribers Only
Artistic Director ..n Vi....us S....wb Subscribers Only
Production Company ..P Subscribers Only
Director L..�s Gu.....me C...as Subscribers Only
Director of Photography (DOP) M...el Y...da Subscribers Only
Assistant Vi....ia S...s Subscribers Only
Head of Production L....cia C...ce Subscribers Only
Post-Production Coordinator L..z Al.....re Subscribers Only
Colorization M...el Y...da Subscribers Only
Sound Producer C....et Subscribers Only
Coordination V....ca G...ia Subscribers Only
Coordination C....ra L..a Subscribers Only
Coordination M..i Ca.....so Subscribers Only
Coordination D...ora M...o Subscribers Only
Chief Creative Officer S...gio Mu....ni Subscribers Only
Chief Creative Officer R...el D...to Subscribers Only
Content Creative N....lia P...s Subscribers Only
Content Creative W...em C...o Subscribers Only
Account Director C...la C....go Subscribers Only
PR Ra....la B...o Subscribers Only
Head of Content I...a S....ni Subscribers Only
Strategic Director ..n Ol....ra Subscribers Only
Content Strategy S...la S....na Subscribers Only
Content Strategy A....to Ol....ra Subscribers Only
Data Analyst P...ro Q....oz Subscribers Only
Data Analytics Manager Pa....ia C....za Subscribers Only
Operations Director L..s V....so Subscribers Only
Director of Production Operations F....ola T...al Subscribers Only
Legal Manager Gu.....me Te....ra Subscribers Only
Chief Executive Officer (CEO) R...n P...ip Subscribers Only
Creative Strategy Gi....na Ca.....tti Subscribers Only
Service Producer R....ne Lo....ço Subscribers Only
Content B...o G..s Subscribers Only
Content V...or A....to Subscribers Only
Content I..r A..n Subscribers Only
Content He....ue M....ni Subscribers Only
Content L....cia ..z Subscribers Only
Content S...ra C...e Subscribers Only
Print Producer S...or S...io Subscribers Only
Sound Operator P...ro Ce.....mo Subscribers Only
Service Producer L....cia C...ce Subscribers Only
Production Assistant J....ca L...s Subscribers Only
Production Assistant Fe....da Fe.....es Subscribers Only
Costume Ra....sh Cl....ng Subscribers Only
Transport A....ty tr.....rt Subscribers Only
Assembly N...o Fe....ra Subscribers Only
Assembly L..�s Gu.....me C...as Subscribers Only
Motion/Design Na....ia ..i Subscribers Only
Motion/Design R...el M....us Subscribers Only
Music Director B...o Gu.....ra Subscribers Only
Music Composer Gu.....me A..m Subscribers Only
Music Composer B...o Gu.....ra Subscribers Only
Audio Mixinng ..b Sc....in Subscribers Only
Finishing B...o Gu.....ra Subscribers Only
Finishing M...o Ku....ir Subscribers Only
Head Of Clients D...se C...so Subscribers Only
DC C....ia P....ta Subscribers Only
DC E....do D..s Subscribers Only
DC L...s Pi....ro Subscribers Only
Planning Assistant K...n Fe....ra Subscribers Only
Content Strategist Director ..n Ol....ra Subscribers Only
Head of Service M....lo Tr.....to Subscribers Only
Content planning M....us V...a Subscribers Only
Executive Management L...as Ol....ra Subscribers Only
Executive Management G....vo A....da Subscribers Only
Object Production Fe....da Fe.....es Subscribers Only
Service I...id L...s Subscribers Only
Service J...or F....as Subscribers Only
Service B....ra Ru....no Subscribers Only
Set production L..y Ch....er Subscribers Only
Children's license Ferrari Faganello Law Firm
Gamer computer rental for the game Altbit - Technology Rental
Streampack Design Euller Araujo 
Lawyers Victoria Cerioni and Anna Vitória Liporini
4

McDonald's - Smells Like Mcdonald's

In talking about this campaign internally, we agree that this OOH work is truly effective! TBWA\NEBOKO in The Netherlands leverages the unmistakeable aroma of McDonald's fries exceptionally well!

TitleSmells Like Mcdonald's
Agency
Campaign McDonald's scent
Advertiser McDonald's
Brand McDonald's

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Case Study
Length
Chief Marketing Officer (CMO) S...n Ment.........elan Subscribers Only
5

Specsavers - The Misheard Version

Who doesn't love Rick Astley?! Manning Gottlieb OMD develops a memorable and innovative way to encourage hearing tests, using a humorous misheard rendition of Astley's hit song!

TitleThe Misheard Version
Agency
Campaign The Misheard Version
Advertiser Specsavers
Brand Specsavers

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PostedJune 2024
Business SectorSubscribers Only
Media Type Case Study
Length
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