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Best of marketing innovation
1
Conde de Valenciana I.A.P. - Flash Test
Conde de Valenciana I.A.P. creates "Flash Test" with the help of MullenLowe SSP3 México, allowing parents to detect Retinoblastoma in their children early.
| Title | Flash Test |
| Agency | MullenLowe SSP3 México |
| Campaign | Flash Test |
| Advertiser | F.A.P. Institute of Ophthalmology Conde de Valenciana I.A.P |
| Brand | Conde de Valenciana I.A.P. |
| Posted | May 2024 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Case Study |
| Length | |
| Creative Director | Gerardo Gutiérrez Iris |
| Copywriter | Fátima Quiroz |
| Copywriter | Eduardo Gálvez |
| Copywriter | Mariana Sotelo |
| Copywriter | Javier 'Chicharito' Hernandez |
| Copywriter | Diana Mendoza |
| Art Director | Luis Torres |
| Art Director | Ana Sofia Valdez |
| Art Director | Juan Camilo Contreras |
| Art Director | Alejandra Garcia |
| Art Director | Frida Martínez |
| Director | Edgar Elorza |
| Producer | Rodolfo Romero |
| Producer | Romarico Cibrián |
| Chief Executive Officer (CEO) | Jorge Obregón |
| Chief Creative Officer | Rafa Domínguez |
| Digital Director | Alexis Leyva |
2
Wall's - Solar Priceboards
Wall's turns the ice cream price board into a tool to get through power cuts with the help of LOLA MullenLowe.
| Title | Solar Priceboards |
| Agency | LOLA MullenLowe |
| Campaign | Solar Priceboards |
| Advertiser | Unilever |
| Brand | Wall's |
| Date of First Broadcast/Publication | 2024 / 4 |
| Business Sector | Ice Cream |
| Philosophy | After a century, Wall’s turns its iconic ice cream price board into a tool to get through power cuts. As part of Wall’s Pakistan long term initiative to pioneer green energy, they have created the Solar Priceboard that transforms sunlight into usable energy. Pakistan is a country with the highest energy cost inflation and highest hours of load shedding in the world. Unilever Pakistan is already pioneering green energy in ice cream factories, distributors and mobile Icecream trikes. But the load shedding and energy cost issues has a huge impact also on the ice cream freezers, which jeopardizes the consistent quality of Wall’s Ice Creams due to the high temperatures and leading several shop owners to return their Wall’s freezers. To support its most important partners ‘shopkeepers’ and also deliver the best ice cream experience even during load sheddings, the brand decided to make changes to its most iconic media to introduce the Solar Priceboard. The traditional price board has been exposed to the sun for more than 12 hours per day, for over a century. By replacing the cardboard with solar panels, Wall’s Pakistan has revolutionised its popular media to store energy, allowing freezers to ‘ prolonged duration of power cuts’ In moments of energy outage, the Solar Priceboard's internal battery seamlessly activates, ensuring uninterrupted power supply to the freezers and preventing ice creams from melting. This helps shop owners stop the loss of products and be able to sell perfect ice creams whenever people come into the store for one, protecting not only shop owners’ businesses but also consumers’ cravings. |
| Media Type | Case Study |
| Length | |
| Market | Pakistan |
| Advertising Manager | Julien Barraux |
| Advertising Manager | Barbara Scala |
| Advertising Manager | Sevim Seferoglu |
| Advertising Manager | Nursu Aydogan |
| Advertising Manager | Gayathri Renil |
| Advertising Manager | Toloy Tanridagli |
| Advertising Manager | Mert Turgut |
| Advertising Manager | Sidra Modan |
| Advertising Manager | Atilio Gianfrancesco |
| Advertising Manager | Pamela Pais |
| Design Company | Milklab Digital Agency |
| Chief Technology Officer | Murat Ersoy |
| Creative Engineering Director | Alaattin Koptur |
| Design Agency Director | Erkut Oktay |
| Executive Creative Director | Tomás Ostiglia |
| Creative Director | Jorge Zacher |
| Creative Director | Kevin Cabuli |
| Creative Director | Dante Zamboni |
| Art Director | Ezequiel Scarpini |
| Copywriter | Kenny Quiroz |
| Copywriter | Josefina Mateo |
| Global Business Director | Tom Elliston |
| Head of Strategy | Camilla Facin |
| Account Director | Bárbara de la Plaza |
| Account Executive | Claudia Matas |
| Head of Production | Felipe Calviño |
| Production Company | Bionic Films |
| Executive Producer | Salman Farooqi |
| Producer | Amna Ahmad Zamani |
| Assistant Producer | Syed Uzair Ali |
| Line Producer | Tabish Jalal |
| Assistant Line Producer | Owais Hashmi |
| Director | Abdullah Waseem |
| Director of Photography (DOP) | Salaar Yousufzai |
| Assistant Director | Hamza Molai |
| Production Art Director | Zaeema Tahir |
| Assistant Production Art Director | Baqar Rizvi |
| Wardrobe / Stylist | Mir Dilawer |
| Make-Up Artist | Bobby and Team |
| Set Team | Umer Ikram |
| Editor | Hunain Shamim |
| Live Audio | Abby Records |
| Focus Puller | Saleem Rajput |
| Gaffer | Muhammad Amir |
| Drone | Farrukh Shah |
| Cameraman | Farhan Hafeez |
| Lighting | Keylights |
| Production Manager | Ameer Hamza |
3
Nissan Formula E - Smell my Dust Hero Film
Nissan Formula E and Dark Horses teamed up to create a signature perfume, telling its competitors to “Smell my Dust”!
| Title | Smell my Dust Hero Film |
| Agency | Dark Horses |
| Campaign | Smell my Dust |
| Advertiser | Nissan Motor Corp. |
| Brand | Nissan Formula E |
| Posted | May 2024 |
| Business Sector | Automotive |
| Media Type | Web Film |
| Length | |
| Creative Director | Adam Burns |
| Strategist | Simon Hanley |
| Account Manager | Jake Mancer |
| Creative Director | Paco López |
| Producer | Clara Gienger |
| Production Company | Concept80 |
4
Skirball Cultural Center - Wild Things
Skirball Cultural Center utilizes generative AI to promote its "Wild Things" exhibition coming in September.
| Title | Wild Things |
| Agency | The Miller Group |
| Campaign | Wild Things |
| Advertiser | Skirball Cultural Center |
| Brand | Skirball Cultural Center |
| Posted | May 2024 |
| Business Sector | Culture, Leisure & Sport |
| Media Type | Web Film |
| Length |
5
Clash of Clans - Unavailable Players - Ronaldo
Football legends have playfully called out star striker Erling Haaland online following the success of his character being added to Clash of Clans, so in a cheeky response, the brand created the first 'unavailable' character avatars inspired the Football stars.
| Title | Unavailable Players - Ronaldo |
| Agency | DAVID New York |
| Campaign | Haaland x Clash of Clans |
| Advertiser | Supercell |
| Brand | Clash of Clans |
| Posted | May 2024 |
| Business Sector | Video Games/Consoles |
| Media Type | Web Film |
| Length | |
| Music | Butter Music & Sound |
| Advertising Manager | Adam Massey |
| Director of Business Affairs | Barbara Karalis |
| Music Chief Creative Officer | Andrew Sherman |
| Advertising Manager | Jonathan Howard |
| Advertising Manager | David Edwards |
| Advertising Manager | Fernanda Romano |
| Music Executive Creative Director | Dan Zank |
| Producer | Olga Kotas |
| Chief Creative Officer | André Toledo |
| Global PR Director | Sandra Azedo |
| Globall Chief Operating Officer (COO) | Sylvia Panico |
| Group Strategy Director | James Mitchell |
| Digital Artist | Ricardo Moreira |
| 2nd AC | Georgie Brown |
| Group Account Director | Brett Niebling |
| Props Master | Simen Fornes |
| Head of Production | Brenda Morrison Fell |
| Global Chief Creative Officer / Partner | Pancho Cassis |
| Producer | Emily Mules |
| Advertising Manager | Ana Martins |
| Runner | Felicity Davies |
| CFX Artist | Andrew Cook |
| Creative Supervisor | Simon Carr |
| Animation | Andrea Delfino |
| Creative Director | Pedro Sattin |
| Audio Post Creative Director | Dave Wolfe |
| Creative Director | Linus Oura |
| Rigging TD | Ryan Federman |
| Advertising Manager | Iwo Zakowski |
| Managing Director | Luiza Prata Carvalho |
| Executive Agency Producer | Natasha Louckevitch |
| Creative Director | Sébastien Rouvière |
| Make-Up Artist | Louise Meadows |
| FX Concepts | Charles Downman |
| Lead Environment Artist | Jessica Cheung |
| Global Strategy Officer | Paula Vampre |
| Production Art Director | Mateusz Mizak |
| BTS | Rauri Cantelo |
| Sound Design and Mix | Geoff Strasser |
| Executive Music Producer | Renee Masse |
| Color Script Artist | Misha Oplev |
| Producer | Magdalena Grzesz |
| Account Supervisor | Irene León |
| Music Producer | Warren Wolfe |
| Runner | Lewis Brindle |
| Steadicam | Gary Kent |
| Live action Producer | Jordi Estape |
| Production Manager | Jamie Tarr |
| Business Affairs Manager | Catalina Peña |
| 1st AD | Terry McShane |
| Live Action Producer | Carys Evans |
| Actor / Celebrity | Erling Haaland |
| Strategist | Brooklyn Carey |
| Advertising Manager | Yuri Yoshimura |
| Production Assistant | Emma Douglas |
| Advertising Manager | Anna Bouveng |
| Advertising Manager | Kasim Zorlu |
| Advertising Manager | Peter McLaughlin |
| Associate Creative Director | Guillherme Pinheiro |
| Associate Producer | Sophie Freid |
| Executive Producer | Nicole Duncan |
| Executive Producer | Chris Wenting |
| Director | Olly Reid |
| CG Supervisor | John Huikku |
| Production Manager | Ariadna Roa Salazar |
| Production Coordinator | Nico Amalfitano |
| Production Coordinator | Marie Ravoavison |
| Storyboard | Paul Coulthard |
| Color Script Artist | Garet Hector |
| Environment Concept | Yannick Kawan |
| Lead layout Artist | Summer Kou |
| Layout Artist | Daphne Chabrier |
| Layout Artist | Daniel Volosozhar |
| Layout Artist | Jimmy Farrington |
| Lead Character Artist | Ekaterina Pushkarova |
| Character Artist | Carl Forsberg |
| Character Artist | Marceli Guziewicz |
| Character Artist | Carlo Kasongo |
| Blendshape Artist | Eilidh Brown |
| Rigging TD | Eilidh Brown |
| Environment Artist | Alec Walker |
| Environment Artist | Josef Bsharah |
| Environment Artist | Daniel Mille |
| Environment Artist | Kazuya Tachibana |
| Environment Artist | Michael Hoft |
| Props | Alex Williams |
| Lead Rigging TD | Tiago Beijoco |
| Rigging TD | Louise Masse |
| Rigging TD | Fiona Lynch |
| Lead CFX Artist | Coline Della Siega |
| CFX Artist | David Graham |
| CFX Artist | Will Pryor |
| Animation Lead | Jose Domato Pedreira |
| Animation | Roy Margalit |
| Animation | Claudia Taylor-Smith |
| Animation | Quentin Retif |
| Animation | Amaury Bretnacher |
| Animation | Pamela Rivera Badillo |
| Animation | Saumya Goyal |
| Animation | Michel De Silva |
| Animation | Perrine Phelizon |
| Lead FX Artist | Spike Meesters |
| FX Artist | Arthur Muller |
| FX Artist | Gerard Garcia |
| FX Artist | Kristina Vajdova |
| FX Artist | Henri Morain |
| FX Artist | Erik Campeaux |
| FX Artist | Santiago Cabrera |
| FX Artist | Silvia Pascual |
| DMP Artist | Surendra Rajawat |
| Lead Lighting Artist | Daniel McCance |
| Lighting and Compositing Artist | Nick Knapp |
| Lighting and Compositing Artist | Laura Gerlier |
| Lighting and Compositing Artist | Patrick Topf |
| Grade | Cameron Mitchell |
| Lighting TD/Sweatbox-Tech renders | Marjorie Dutriaux |
| Head of Editorial | Louise McGregor |
| Editor | Emma Nathan |
| Assistant Editor | Lea Gudelj |
| Assistant Editor | Duncan Formosa |
| Project TD | Parag Gupta |
| Render Support | Chloe Campbell |
| Render Support | Sandra Kimm |
| VFX Executive Producer | Nicolas Drew |
| VFX Producer | Jessica Phillips |
| VFX Supervisor | Julian Martin-Samos |
| Asset Supervisor | Jeremy Berruel |
| Matchmove Supervisor | James Sellers |
| Comp Supervisor | Simon-Pierre Puech |
| 3D Generalist | Adam White |
| Head of Editorial | Colette Nunes |
| Pipeline Supervisor | Alexandre Pavot |
| Render Support Manager | Andrew Clunes |
| Composer/Arranger | Coke Youngblood |
| Music Coordinator | Anneliese Daley |
| Sound Producer | Maggie Norsworthy |
| Executive Producer | Tom Gent |
| Live action Executive Producer | Tom Gent |
| BTS Producer | Grant Mulligan |
| Production Manager | Lyndsey Shingler |
| Production Assistant | Megan Markley |
| Location Manager | Bruce Gill |
| Location Assistant | Benjamin Fletcher |
| Location Assistant | Katie Dixson |
| Runner | Chelsea Cowper |
| Director of Photography (DOP) | Jack Maddison |
| 1st AC | Alex Coleborn |
| 2nd AC | Jessica Gowing |
| Camera Trainee | Charlie Travers |
| Camera Trainee | Henry Home |
| DIT | Dylan Evans |
| Playback Op | Duncan Lees |
| Playback Op | Lewis Evers |
| Gaffer | Max Hodgkinson |
| Spark | Matt Golding |
| Spark | Matt Jas |
| Rigging | Leon Lord |
| Lidar Capture Specialist | Ross Martin |
| Sound Recordist | Matt Sharp |
| Production Designer | Anastasia Mcgarel |
| Art Assistant | Sophie Knapper |
| Art Assistant | Tim Mileusnic |
| Art Assistant | Jaydon Rowbottom |
| Art Assistant | Rob Pert |
| Body Double Barber | Richard Calame |
| Stylist | Natalie Armin |
| Runner | Will Carlisle |
| Still photographer | Madeleine Penfold |
| Photography Assistant | Amin Musa |
| Digi Assistant | Jack Gibson |
| Talent Chef | Mark Bywater |
| Talent Driver | Jon Meadows |
| Choreography | Bohdan Pylypchuk |
| Body Double | Ben Fitchett |
| Live Action Director | David Lieb |
| Line Producer | Harvard Schei |
| Production Manager | Nil Borg |
| 1st AD | Wessel Waal |
| 1st AC | Kristoffer Aamot |
| 1st AC | Lisa Wiik |
| 2nd AC/VTR | Emilie Solberg |
| DIT | Ole Jorgen Trooen |
| Gaffer | Jan Vidar Eriksen |
| Sound Technician | Danny Young |
| Photography Assistant | Torgeir Rorvik |
| Digitech | Oktawian Gornic |
| Props Assistant | Carl A. Thiis Evensen |
| Painter | Rob Billington |
| H&M | Jeanette Gjerde Olsen |
| Wardrobe / Stylist | Caroline Saetre |
| Audio Post Production | Mr. Bronx Audio |
| Animation | Axis Studios |
| Production Service Company | Monky Productions |
