Agency Profile

• Agency Type

  • Advertising / Full Service / Integrated

• Core Competencies

  • Healthcare
  • Financial
  • Travel and Tourism
  • Consumer
  • Advertising / Full Service / Integrated
  • Marketing / Creative Services
  • Media Buying / Planning
  • Shopper Marketing / Point of Sale / Sales promotion
  • Digital / Web / Interactive Development
  • Direct/Tele/Database Marketing/CRM
  • Marketing Technologies / Analytics
  • Events / Sponsoring
  • Strategy and Planning
  • Market Research / Consulting
  • Social Media Marketing
  • Corporate Communication
  • Search Engine Optimization
  • Mobile Marketing

Agency Philosophy & Competitive Advantages

Throughout the years, JWT Atlanta has sparked invention and reinvention among our clients. In 2012 alone we brought innovation to our clients by being the first agency to integrate Bing into Facebook, to create a soap opera for a natural gas company, to launch a Pandora-esk You Tube brand channel, to honor diversity in advertising with the Bill Sharp Award and to execute integrated campaigns for two brands that had not advertised in over 10 years.

JWT introduced the world. To the creative department. To hiring female copywriters. To the grilled cheese. To Miracle Whip. To Lux soap. To the Kodak Instamatic. To home pregnancy tests. To paper towels. To Trans-Atlantic Jets. To personal hygiene perspiration. To “I don’t want to grow up, I’m a Toys R Us Kid!” To Crisco. To the Ford Mustang. To Snap, Crackle and Pop. 

Network Description

JWT is part of WPP Group. WPP is a global communications services company. Please visit www.wpp.com for more information.

Trade Organizations

American Association of Advertising Agencies (United States)
Atlanta Interactive Marketing Association (United States)
American Marketing Association (United States)
Direct Marketing Association (United States)
International Advertising Association (United States)
Retail Advertising and Marketing Association (United States)
Advertising Club

Employees

Campaigns

Clients

Advertiser	Brand	Business Sector	Type of Work	Since
United States Marine Corps	United States Marine Corps	Institutional/Public Interest/Non-Profit Org.	Television & Cinema Television Cinema Interactive Internet Ad / Banner Web Site Gaming Interactive Kiosk Web Film / Viral Mobile Advertising Print Direct Marketing print Packaging, Branding & Design Promotion & Event Outdoor / Out of Home Radio Media Buying & Planning Research & Others	1947
Transamerica	Transamerica	Banking & Financial Services, Investments, Stock Brokers	Television Interactive Internet Ad / Banner Web Site Print Corporate Identity Promotion & Event Media Buying & Planning Research & Others	2010
U.S. Virgin Islands	U.S. Virgin Islands	Transport, Travel and Tourism	Television & Cinema Interactive Print Direct Marketing print Packaging, Branding & Design Promotion & Event Outdoor / Out of Home Radio Public Relations Media Buying & Planning	2003
Shell Oil Company	Shell Retail	Energy Production, Raw Materials & Minerals	Television Interactive Internet Ad / Banner Web Site Print Packaging, Branding & Design POP Material Design POP Display Sponsoring POS Visibility Outdoor / Out of Home Media Buying & Planning Research & Others	2007
Shell Oil Company	Shell U.S Corporate	Energy Production, Raw Materials & Minerals	Interactive Print Promotion & Event Outdoor / Out of Home Media Buying & Planning Research & Others	2010
Federal Emergency Management Agency	National Flood Insurance Program	Insurance	Television & Cinema Radio Print Outdoor / Out of Home Interactive Research & Others Direct Marketing print Promotion & Event Public Relations Media Buying & Planning	2003
Jiffy Lube International, Inc.	Jiffy Lube	Tires, Accessories, Oil, Petrol, Gasoline	Television Interactive Internet Ad / Banner Web Site Mobile Advertising Print Direct Marketing print Coupon Direct Mail POP Material Design Promotion & Event Outdoor / Out of Home Radio Media Buying & Planning Research & Others	2010
SCANA Energy	SCANA Energy	Others	Television Interactive Internet Ad / Banner Print Direct Marketing print Direct Mail Sponsoring Outdoor / Out of Home Radio Research & Others	2006
US Department of Defense	United States Marine Corps	Institutional/Public Interest/Non-Profit Org.	Television & Cinema Packaging, Branding & Design Promotion & Event Media Buying & Planning Research & Others	2000
Pediatric Cancer Research Foundation	NVRQT	Others	Television Social Media Fundraising Packaging, Branding & Design Promotion & Event Public Relations Development / Fund Raising	2011