Press Releases - A52 Visual Effects - Adforum.com https://www.adforum.com/production/6657379/press-releases/rss A52 Visual Effects Press Releases at Adforum.com en-us Adforum.com Copyright 2017 Adidas "‪#‎OriginalSuperstar‬" https://www.adforum.com/production/6657379/press-releases/43107/adidas-originalsuperstar https://www.adforum.com/production/6657379/press-releases/43107/adidas-originalsuperstar Adidas "‪#‎OriginalSuperstar‬"
We loved working with Director Karim Huu Do of Caviar and agency Johannes Leonardo on this wonderful Adidas piece:
"When the Superstar shoe was first launched by adidas back in 1969, the word ‘Superstar’ was unambiguous. Today, the word has been corrupted to the point of confusion. This year adidas Originals sets out to question what it means to be a superstar, beginning with this film featuring Pharrell Williams, David Beckham, Rita Ora and Damian Lillard."

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2015-03-12 00:00:00
a52 and Lance Acord come together for a memorable film for GE https://www.adforum.com/production/6657379/press-releases/34184/a52-and-lance-acord-come-together-for-a-memorable-film-for-ge https://www.adforum.com/production/6657379/press-releases/34184/a52-and-lance-acord-come-together-for-a-memorable-film-for-ge

GE “The Boy Who Beeped” from a52 on Vimeo.

Its not everyday that we see a script that we must be a part of. But with this one from BBDO and Lance Acord, we answered with a a resounding YES! Thank you both for asking us to participate in this beautiful film. We had an amazing time making it with you all.

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2014-09-09 00:16:00
One Take Wonders with Us and RPA https://www.adforum.com/production/6657379/press-releases/31199/one-take-wonders-with-us-and-rpa https://www.adforum.com/production/6657379/press-releases/31199/one-take-wonders-with-us-and-rpa

We were excited to team with Reset’s Us and RPA on two innovative Honda spots bringing to life a journey of a car – all in a single take - without it moving an inch. The result is a seamless unique story that incorporates sweeping camera moves, inventive production design and “invisible VFX” moving in and out of the car. Check out Civic above and Accord below!

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2014-06-25 17:29:00
Nike Possibilities Wins Gold at Cannes! https://www.adforum.com/production/6657379/press-releases/31036/nike-possibilities-wins-gold-at-cannes https://www.adforum.com/production/6657379/press-releases/31036/nike-possibilities-wins-gold-at-cannes Congratulations to Wieden+Kennedy Portland, MJZ’s Nicolai Fuglsig, and teams RPS and a52 for a truly great celebration of “Just Do It”!!

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2014-06-21 19:36:00
Gus Van Sant's Directs the Launch of the BMWi8 https://www.adforum.com/production/6657379/press-releases/30377/gus-van-sants-directs-the-launch-of-the-bmwi8 https://www.adforum.com/production/6657379/press-releases/30377/gus-van-sants-directs-the-launch-of-the-bmwi8

A fitting beginning for the highly anticipated hybrid car, Van Sant helmed a trio of beautiful spots containing stunning sheet metal, striking imagery and poetic monologues. Edited by Rock Paper Scissors and colored by a52’s Paul Yacono, the spots were then treated in flame by a team led by Andy McKenna. Each frame was crafted like it’s own print ad bringing depth and dimension to every detail.

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2014-06-04 17:21:00
Weathering the Storm with Christopher Riggert https://www.adforum.com/production/6657379/press-releases/29843/weathering-the-storm-with-christopher-riggert https://www.adforum.com/production/6657379/press-releases/29843/weathering-the-storm-with-christopher-riggert “Create a CG Storm at sea” — not really the kind of assignment you get every day in advertising. But in our second Cisco campaign with GSP, Biscuit’s Christopher Riggert, and RPS editor Stewart Reeves, the task at hand was to build a storm that would culminate in epic shots complete with rollicking waves, driving rain and blustery winds. Although CG water can be notoriously tricky, the a52 team, led by VFX Supervisor Jesse Monsour and CG Supervisor Andrew Romatz, succeed in creating a photo real “weather day” that intensifies throughout the spot and really wows at the end.

You can see our first collaboration below – a quirky “near future” look at self-driving cars, smart shopping carts and, maybe most importantly, coffee that brews on command.

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2014-05-21 16:34:00
Paul Yacono paints a picture for Air BNB https://www.adforum.com/production/6657379/press-releases/29796/paul-yacono-paints-a-picture-for-air-bnb https://www.adforum.com/production/6657379/press-releases/29796/paul-yacono-paints-a-picture-for-air-bnb

Director : Alma Har’el

Agency: Pereira O’Dell

Wouldn’t you like to have any of these places out your front door? a52 colorist, Paul Yacono brought his talents to the Air BNB team with his exquisite color for this poetic spot directed by Tool of NA director, Alma Har’el and agency, Pereira O’Dell.

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2014-05-20 20:54:00
a52 gets Olympic Sized Life Lessons with W+K and Lance Acord https://www.adforum.com/production/6657379/press-releases/26937/a52-gets-olympic-sized-life-lessons-with-wk-and-lance-acord https://www.adforum.com/production/6657379/press-releases/26937/a52-gets-olympic-sized-life-lessons-with-wk-and-lance-acord

Agency: Wieden + Kennedy

Director: Lance Acord

With the Opening Ceremony of the 2014 Sochi Winter Olympics quickly approaching, we’re reminded that sometimes you have to fall in order to get back up and succeed. The latest installment of the P+G Moms campaign from Wieden + Kennedy and Lance Acord, follows four athletes in their pursuit of the Olympic Gold.

And of course a52 was there to help them along.

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2014-01-22 14:34:00
Hello world! https://www.adforum.com/production/6657379/press-releases/37218/hello-world https://www.adforum.com/production/6657379/press-releases/37218/hello-world Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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2013-10-02 21:18:21
Hello world! https://www.adforum.com/production/6657379/press-releases/37210/hello-world https://www.adforum.com/production/6657379/press-releases/37210/hello-world Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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2013-10-02 21:18:21
Photo Post https://www.adforum.com/production/6657379/press-releases/37211/photo-post https://www.adforum.com/production/6657379/press-releases/37211/photo-post Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr.

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2013-09-06 19:48:00
A Sticky Post https://www.adforum.com/production/6657379/press-releases/37212/a-sticky-post https://www.adforum.com/production/6657379/press-releases/37212/a-sticky-post Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec iaculis metus vitae ligula elementum ut luctus lorem facilisis. Sed non leo nisl, ac euismod nisi. Aenean augue dolor, facilisis id fringilla ut, tempus vitae nibh. Nullam nec diam risus. Donec laoreet ultricies rhoncus. Aliquam adipiscing. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

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2013-09-05 17:44:23
A YouTube Post https://www.adforum.com/production/6657379/press-releases/37213/a-youtube-post https://www.adforum.com/production/6657379/press-releases/37213/a-youtube-post Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr.

[blockquote blockquote_style="default" align="" text_align="left" cite="Jeffrey Zeldman" style="margin-right:30px;"]

Content precedes design. Design in the absence of content is not design, it’s decoration.

[/blockquote]

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec iaculis metus vitae ligula elementum ut luctus lorem facilisis. Sed non leo nisl, ac euismod nisi. Aenean augue dolor, facilisis id fringilla ut, tempus vitae nibh. Nullam nec diam risus. Donec laoreet ultricies rhoncus. Aliquam adipiscing. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec iaculis metus vitae ligula elementum ut luctus lorem facilisis. Sed non leo nisl, ac euismod nisi. Aenean augue dolor, facilisis id fringilla ut, tempus vitae nibh. Nullam nec diam risus. Donec laoreet ultricies rhoncus. Aliquam adipiscing. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

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2013-09-05 17:27:58
A Slider Post https://www.adforum.com/production/6657379/press-releases/37214/a-slider-post https://www.adforum.com/production/6657379/press-releases/37214/a-slider-post Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr.

The Spirit of Vintage

This is simply an image inserted into the post.

content-width-nudist-1

Good Food Advertising

This is an image shortcode with handsome old caption.

[image url="http://demo.udthemes.com/cartel/wordpress/white/wp-content/uploads/2013/09/content-width-fish-wanda.jpg" width="100%" height="auto" align="left" caption_style="impact" caption_width="100%" caption_align="center"][span class="size-3"]A FISH NAMED WANDA[/span][/image]

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec iaculis metus vitae ligula elementum ut luctus lorem facilisis. Sed non leo nisl, ac euismod nisi. Aenean augue dolor, facilisis id fringilla ut, tempus vitae nibh. Nullam nec diam risus. Donec laoreet ultricies rhoncus. Aliquam adipiscing. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

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2013-09-05 17:14:45
A Vimeo Post https://www.adforum.com/production/6657379/press-releases/37215/a-vimeo-post https://www.adforum.com/production/6657379/press-releases/37215/a-vimeo-post Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec iaculis metus vitae ligula elementum ut luctus lorem facilisis. Sed non leo nisl, ac euismod nisi. Aenean augue dolor, facilisis id fringilla ut, tempus vitae nibh. Nullam nec diam risus. Donec laoreet ultricies rhoncus. Aliquam adipiscing. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

[blockquote blockquote_style="default" align="left" text_align="left" cite="Jeffrey Zeldman" style="margin-right:30px;"]

Content precedes design. Design in the absence of content is not design, it’s decoration.

[/blockquote]

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec iaculis metus vitae ligula elementum ut luctus lorem facilisis. Sed non leo nisl, ac euismod nisi. Aenean augue dolor, facilisis id fringilla ut, tempus vitae nibh. Nullam nec diam risus. Donec laoreet ultricies rhoncus. Aliquam adipiscing. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec iaculis metus vitae ligula elementum ut luctus lorem facilisis. Sed non leo nisl, ac euismod nisi. Aenean augue dolor, facilisis id fringilla ut, tempus vitae nibh. Nullam nec diam risus. Donec laoreet ultricies rhoncus. Aliquam adipiscing. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

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2013-09-05 16:51:09
A Regular Post https://www.adforum.com/production/6657379/press-releases/37216/a-regular-post https://www.adforum.com/production/6657379/press-releases/37216/a-regular-post Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec iaculis metus vitae ligula elementum ut luctus lorem facilisis. Sed non leo nisl, ac euismod nisi. Aenean augue dolor, facilisis id fringilla ut, tempus vitae nibh. Nullam nec diam risus. Donec laoreet ultricies rhoncus. Aliquam adipiscing. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

[blockquote blockquote_style="elegant" align="none" text_align="center" cite="- Marty Neumeier -"]

The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.

[/blockquote]

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec iaculis metus vitae ligula elementum ut luctus lorem facilisis. Sed non leo nisl, ac euismod nisi. Aenean augue dolor, facilisis id fringilla ut, tempus vitae nibh. Nullam nec diam risus. Donec laoreet ultricies rhoncus. Aliquam adipiscing. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

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2013-09-05 16:40:26
25 Years of "Just Do It" https://www.adforum.com/production/6657379/press-releases/26938/25-years-of-just-do-it https://www.adforum.com/production/6657379/press-releases/26938/25-years-of-just-do-it

Play

Agency: Wieden + Kennedy

Director: Nicolai Fugslig

a52 commemorated 25 Years of “Just Do It” by collaborating with Wieden+Kennedy and MJZ’s Nicolai Fugslig on an epic :90 spot that celebrates the Nike spirit….and what it feels like to beat the pros. Working with a seamless cut by Angus Wall that follows six stories of young athletes reaching the pinnacle of their abilities, a52 created a myriad of VFX - ranging from the CG fireflies that accompany a runner on her morning jog to an explosive hollywood action sequence and of course adding the massive crowds cheering on Pique, Serena and Lebron. “Working on a project that everyone had such a passion for was so exciting,” commented VFX Supervisor and lead flame artist Andy McKenna. “Everything about this spot was about topping what people have seen before - and defying expectations.”

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2013-09-05 16:16:00
Hello world! https://www.adforum.com/production/6657379/press-releases/37217/hello-world https://www.adforum.com/production/6657379/press-releases/37217/hello-world Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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2013-09-04 23:26:21
a52 fills all seats for the Launch of FOX Sports 1 https://www.adforum.com/production/6657379/press-releases/26939/a52-fills-all-seats-for-the-launch-of-fox-sports-1 https://www.adforum.com/production/6657379/press-releases/26939/a52-fills-all-seats-for-the-launch-of-fox-sports-1

FOX Sports 1 “Happy Days”

Director: Joseph Kahn

In a true feat of accomplishments in VFX, a52 worked with FOX Sports and director Joseph Kahn on the launch spot for the new network FOX Sports 1. The :90 TVC took our On Set Supervision team to 5 cities in 10 days while our CG team back home built a custom pipeline that assisted them in filling ALL the hundreds of thousands of seats in the multitude of stadiums and arenas across the country. Working closely with RPS editor Adam Pertofsky, the team at a52 was able to complete a record number of shots in an almost unbelievably short turn around. To complete the process and keep it under one roof, a52 colorist Paul Yacono graded the piece that consisted of over 70 shots.

Upon delivering the spot, Robert Gottlieb, FOX Sports SVP/Head of Marketing praised the work saying “the team at a52 was unreal. Just a fantastic job and more importantly, it was a real pleasure to work with them all.”

Here’s a behind the scenes video courtesy of FOX Sports. http://www.youtube.com/watch?feature=player_embedded&v=4cw-xGGSbsQ

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2013-07-15 14:53:00
Lexus Goes High Concept for the Launch of the New IS https://www.adforum.com/production/6657379/press-releases/26940/lexus-goes-high-concept-for-the-launch-of-the-new-is https://www.adforum.com/production/6657379/press-releases/26940/lexus-goes-high-concept-for-the-launch-of-the-new-is

Lexus “Color Shift”

Lexus “Crowd”

Lexus and Team One went to Jonas Akerlund to paint the perfect picture to launch the new IS. What resulted is a perfectly art directed campaign featuring talent that could have stepped off of a couture runway matched with the highly fashionable Lexus IS.

a52 was brought in to make sure that every frame of the two spot campaign was flawless. The contrasting black and white imagery was fine tuned by our 2D compositing team led by Andy McKenna and Jesse Monsour.

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2013-06-24 15:21:00
Hi, Hey, Hello for Samsung and Leo Burnett https://www.adforum.com/production/6657379/press-releases/26941/hi-hey-hello-for-samsung-and-leo-burnett https://www.adforum.com/production/6657379/press-releases/26941/hi-hey-hello-for-samsung-and-leo-burnett

Samsung “Hi, Hey, Hello”

Director: Joseph Kahn

Agency: Leo Burnett

Nothing like an upbeat, little known track to kickstart the summer months.

We were thrilled to work with Leo Burnett and Joseph on this film disguised as a music video for Samsung. We never once got tired of hearing the song as it played throughout our studio… Now that says alot!

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2013-06-12 21:40:00
Patrick Daughters, W+K, and a52 Pay Tribute to the "Away Fans" for Sony https://www.adforum.com/production/6657379/press-releases/26942/patrick-daughters-wk-and-a52-pay-tribute-to-the-away-fans-for-sony https://www.adforum.com/production/6657379/press-releases/26942/patrick-daughters-wk-and-a52-pay-tribute-to-the-away-fans-for-sony

Sony “Away Fans”

Agency: Wieden + Kennedy

Director: Patrick Daughters

In our first collaboration with director Patrick Daughters, we teamed up with long time clients W+K Portland to bring you the launch of the Sony 4K television.

Bold colors help tell the story of the lonesome away fans caught amongst the swelling tide of the home fans. Patrick’s beautifully art directed sequences were augmented by a52’s crowd simulations and renderings in CG. Bringing the photography and CG together was the seamless 2D integration provided by our flame compositors.

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2013-06-07 18:22:10
T-Mobile and Publicis connect with a52 via Murro, Bevilacqua and Morrison https://www.adforum.com/production/6657379/press-releases/26943/t-mobile-and-publicis-connect-with-a52-via-murro-bevilacqua-and-morrison https://www.adforum.com/production/6657379/press-releases/26943/t-mobile-and-publicis-connect-with-a52-via-murro-bevilacqua-and-morrison a52 recently teamed up with Publicis in a series of campaigns for T-Mobile. Making all sorts of major announcements including the release of the iPhone on their network and their No Contract policy, Publicis tapped up Noam Murro, Christian Bevilacqua, and Phil Morrison for the various campaigns. a52 was the consistent thread across all of the campaigns. The last of Morrison’s spots broke earlier this month.

"Cowboys"

Director: Noam Murro

"Pipes"

Director: Christian Bevilacqua

"Frozen Man"

Director: Phil Morrison

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2013-05-27 18:25:00
a52 Colorist Paul Yacono grades David Fincher's original series for Netflix, "House of Cards" https://www.adforum.com/production/6657379/press-releases/26944/a52-colorist-paul-yacono-grades-david-finchers-original-series-for-netflix-house-of-cards https://www.adforum.com/production/6657379/press-releases/26944/a52-colorist-paul-yacono-grades-david-finchers-original-series-for-netflix-house-of-cards

When faced with the task of grading and finishing 13 episodes of David Fincher’s original Netflix series “House of Cards”, a52’s Colorist and Lead Smoke Artist Paul Yacono worked with producers, engineers and artists to develop a pipeline that served both the technical challenges and the creative aspirations that the show presented us with. Paul started with the first episode, working within the parameters that Fincher and his DP, Eigil Bryld, established which set the look for the series. “David and his crew set out with rules in place to keep the production value on all 13 episodes extremely high”, Yacono noted. “He is an idiosyncratic director with an incredible eye. He knows what he likes and doesn’t like. There’s rarely a grey area.” Once the initial look was established, Paul and a52’s second colorist, Tommy Hooper, tag-teamed the remaining 12 episodes over a 5 month period. Not only did Paul and Tommy set the color for the show, but Paul and the rest of the HOC team at a52, including lead online editor Matt Sousa, conformed every episode and completed a large amount of VFX for the show.

Having never tackled a show of this size, we needed to make significant infrastructure changes to accommodate the amount of data we processed on a weekly basis for each one hour episode. a52’s Chief Engineer, Kevin Bass, led the pipeline development for the crew creating a hugely flexible, yet structured workflow that allowed for rolling editorial changes on all episodes. “Unlike traditional series deliveries, Netflix releases an entire season in one go. So as the show took shape, the editorial department needed flexibility to change episodes at will. We had to create a pipeline that allowed for that flexibility but also didn’t slow down the finishing for the rest of the series,” explained Bass. Netflix, being an all digital delivery network, allowed us to push the technical boundaries of our tapeless pipeline as well. Thorough encoding development had to be tested and retested to meet the needs of both viewing for WIP comments as well as delivery formats for streaming.

"a52 has always been known as a boutique VFX company," notes Executive Producer Megan Meloth. "This starts a new chapter in our history. We’re committed to doing more DI whether it be for commercials or long form. Paul is an incredibly talented colorist and with a sophisticated engineering department behind him, we’re ready to take on our next challenge."

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2013-03-07 23:26:15
Acclaimed filmmaker Derek Cianfrance teams up with a52 to create a seamless single take for Dick's Sporting Goods and Anomaly https://www.adforum.com/production/6657379/press-releases/26945/acclaimed-filmmaker-derek-cianfrance-teams-up-with-a52-to-create-a-seamless-single-take-for-dicks-sporting-goods-and-anomaly https://www.adforum.com/production/6657379/press-releases/26945/acclaimed-filmmaker-derek-cianfrance-teams-up-with-a52-to-create-a-seamless-single-take-for-dicks-sporting-goods-and-anomaly

In visual effects, the single take camera move is both a thing of beauty as well as much pain and suffering for artists. When at the end of the day you can look at a spot and say, “How did they do that?” we know we’ve done our job really well.

The creative team at Anomaly thought up this VFX mind bender and with the inclusion of Derek Cianfrance, it got taken to a whole other level. More times than not, the single camera move is a roller coaster that we’re taken on. This spot however keeps that move subtle and simple which allows for more scrutiny from the viewer. Derek, being a purist, was intent on capturing the camera move in one take so that we wouldn’t have to hide any cuts with VFX trickery. Brilliant cinematography and choreography gave us the canvas to which we applied our VFX artistry.

VFX Supervisor, Andy McKenna took on the challenge of designing an approach for filling the stadium and removing the very large motion control rig that ran from the pitcher’s mound to the catcher allowing that move to happen. After a few long nights on location, the team assembled at a52 to bring Derek’s simple and elegant vision to life. “The phrase patience is a virtue comes into play on jobs like these,” McKenna notes. “There’s a lot of trust that has to be gathered from the Agency and Director because it usually doesn’t come together until the very end. Thankfully both the Agency and Derek found that trust in us.”

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2013-03-06 23:21:00
Latest Timberlake video finds its home at a52 for VFX https://www.adforum.com/production/6657379/press-releases/26946/latest-timberlake-video-finds-its-home-at-a52-for-vfx https://www.adforum.com/production/6657379/press-releases/26946/latest-timberlake-video-finds-its-home-at-a52-for-vfx

Its not everyday that we take on a music video. So when we do, we are fortunate enough to work with amazing artists both in front of and behind the camera.

How could we go wrong with David Fincher at the helm and an amazing track by Justin Timberlake and JayZ.

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2013-03-05 22:30:00
a52 goes Pro for the Microsoft Surface and Black Ops https://www.adforum.com/production/6657379/press-releases/26947/a52-goes-pro-for-the-microsoft-surface-and-black-ops https://www.adforum.com/production/6657379/press-releases/26947/a52-goes-pro-for-the-microsoft-surface-and-black-ops

Microsoft “Provibe” :60 from a52 on Vimeo.

For the launch of Microsoft’s “Pro” Surface, agency Black Ops tapped up a52 to bring the new spot to air. Having successfully worked with Rock Paper Scissors Editorial on past campaigns, the agency turned its sights to a52 for the VFX.

Lead Flame Artist, Andy Bate chose well for his first project of the new year. After breaking last week, the spot was named Ad of the Day by Adweek.

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2013-02-18 22:46:00
Superbowl XLVII Roundup https://www.adforum.com/production/6657379/press-releases/26948/superbowl-xlvii-roundup https://www.adforum.com/production/6657379/press-releases/26948/superbowl-xlvii-roundup

NFL Network “Sandcastle” :60 from a52 on Vimeo.

Taco Bell “Viva Young” :60 from a52 on Vimeo.

Hyundai “Stuck” from a52 on Vimeo.

The artists at a52 had another great showing this year for Superbowl XLVII. Here’s some of the highlights.

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2013-02-03 19:33:00
Toyota goes places with a little help from Baca-Asay and a52 https://www.adforum.com/production/6657379/press-releases/26949/toyota-goes-places-with-a-little-help-from-baca-asay-and-a52 https://www.adforum.com/production/6657379/press-releases/26949/toyota-goes-places-with-a-little-help-from-baca-asay-and-a52

Long time collaborators, Joaquin Baca-Asay and a52 VFX Supervisor Andy McKenna came together again for this new image campaign for Toyota via Saatchi + Saatchi.

Clever match cuts are topped off by the seamless introduction of the CG concept car created by a52 artists with their usual discreet hand of not really knowing what is real and what was done through VFX.

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2013-01-23 16:39:00
Congratulations to Lance Acord on his DGA nomination.  We had... https://www.adforum.com/production/6657379/press-releases/26950/congratulations-to-lance-acord-on-his-dga-nomination-we-had https://www.adforum.com/production/6657379/press-releases/26950/congratulations-to-lance-acord-on-his-dga-nomination-we-had

Congratulations to Lance Acord on his DGA nomination. We had the privilege of working with Lance on all three of his nominated commercials.

More recently, VFX Supervisor Patrick Murphy was on set with Lance for our first job with him of 2013.

Photo Credit: Scott Boyajan

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2013-01-10 15:23:00
Ed, Woody, And the World's Hottest Pepper https://www.adforum.com/production/6657379/press-releases/26951/ed-woody-and-the-worlds-hottest-pepper https://www.adforum.com/production/6657379/press-releases/26951/ed-woody-and-the-worlds-hottest-pepper

We love that we work with directors like Lance Acord that afford us the opportunity to contribute to pieces outside of the commercial world. When asked if we’d like to help Lance with his retrospect on Ed Ruscha at the LACMA, we answered with a resounding “YES!” The show is on through January 21, 2013.

Be sure to catch it if you’re in town.

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2012-11-16 16:40:22
We're kicking off the holiday season with Target and 72+Sunny https://www.adforum.com/production/6657379/press-releases/26952/were-kicking-off-the-holiday-season-with-target-and-72sunny https://www.adforum.com/production/6657379/press-releases/26952/were-kicking-off-the-holiday-season-with-target-and-72sunny

The first three spots in a Target Holiday campaign that we were lucky enough to work with 72 + Sunny and Jonas Akerlund on have hit the airwaves just in time for the start of the holiday shopping season. Magical CG characters and impeccable compositing courtesy of the fine artists at a52 populate the beautifully designed worlds from the mind of Jonas Akerlund.


Keep checking back for more spots in the campaign as the holidays are quickly approaching.

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2012-11-13 18:30:00
Agency215 + Blue Source remind us to stop for a moment and take things in with our latest collaboration on Nescafe https://www.adforum.com/production/6657379/press-releases/26953/agency215-blue-source-remind-us-to-stop-for-a-moment-and-take-things-in-with-our-latest-collaboration-on-nescafe https://www.adforum.com/production/6657379/press-releases/26953/agency215-blue-source-remind-us-to-stop-for-a-moment-and-take-things-in-with-our-latest-collaboration-on-nescafe

Its been a long history of a52 and Agency 215 creating beautiful spots for Nescafe and this one is no exception. This marks our sixth spot that we’ve worked with the creative team and the first one with our other long time friends at BlueSource.

Beautiful compositing at the hands of Jesse Monsour make this spot one to remember in the campaign. We look forward to these spots every year… we can’t wait to see what the team dreams up for 2013.

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2012-11-02 03:00:00
a52 Takes the Bate https://www.adforum.com/production/6657379/press-releases/26954/a52-takes-the-bate https://www.adforum.com/production/6657379/press-releases/26954/a52-takes-the-bate

a52 has continued to bolster its roster with the signing of Andrew Bate as VFX Supervisor/Flame Artist. A multitalented VFX pro whose work spans the commercial, music video and film worlds, Bate’s recent efforts includes a Cannes Gold Lion and Emmy-winning Olympics spot for Procter & Gamble, a D&AD Annual-winning ad for Xbox, a Sports Emmy-winning promo for MLB, and Honda’s infamous Matthew Broderick’s Day Off Super Bowl ad from earlier this year.

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2012-11-01 03:00:00
Good Luck to Lance Acord, Park Pictures and Deutsch at the 2012 Emmy's this weekend! https://www.adforum.com/production/6657379/press-releases/26955/good-luck-to-lance-acord-park-pictures-and-deutsch-at-the-2012-emmys-this-weekend https://www.adforum.com/production/6657379/press-releases/26955/good-luck-to-lance-acord-park-pictures-and-deutsch-at-the-2012-emmys-this-weekend

One of our favorites from this year’s Superbowl… the Dog Strikes Back! We had the pleasure of working with Lance and Deutsch and of course Bolt (the dog) on this follow up to last years VW Vader spot.

Good Luck at the Emmy’s everyone!

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2012-09-14 21:52:00
Target Goes Back to School with a52 and Andreas Nilsson https://www.adforum.com/production/6657379/press-releases/26956/target-goes-back-to-school-with-a52-and-andreas-nilsson https://www.adforum.com/production/6657379/press-releases/26956/target-goes-back-to-school-with-a52-and-andreas-nilsson

Our favorite music teacher is back for more… (jeans that is) with the help of director, Andreas Nilsson and our very own Jesse Monsour. Jesse took to his stop motion animation skills and helped Andreas and the Target team at WK create a world where jeans and backpacks march to a beat all their own.

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2012-08-26 19:49:00