Agency Profile

• Agency Type

  • Advertising / Full Service / Integrated

• Core Competencies

  • Consumer
  • Advertising / Full Service / Integrated

Agency Philosophy & Competitive Advantages

At Amazon, we accelerate the growth of progressive brands – without losing their soul.

Over the last decade, Kashi has trusted us to take their brand beyond hardcore health nuts and keep their DNA intact. Now in one quarter of American households, Kashi continues to inspire an ever-growing number of people to live happier and healthier through our “7 whole grains on a mission” campaign.

With P&G, we helped transform an innovative ingredient opportunity from an idea on paper to an award-winning brand campaign for their Naturella feminine care brand. We've worked with P&G to transform an ingredient opportunity into a global feminine care brand that's now in 30 countries. Our campaign continues to pave a new path for both the category and for women, by harnessing leading edge innovation with compelling emotional communication.

You can only protect the flame of a progressive brand if you truly understand its values, and how those values intersect with what their consumer treasures.

We’re listening and questioning what drives these consumers, what inspires them, and what they aspire to. We talk to consumers about GMO ingredients; dig into social media analysis for emerging behavior, and debate the benefits of krill oil versus fish oil, whatever it takes to know what’s on people’s minds within a constantly changing cultural landscape.

Progressive brands have big ideas about making the world a better place. At Amazon, we work to help these brands stay small at heart, while being big enough to have an impact to on people’s lives. 

 

 

Network Description

Amazon and its clients have access to the full resources of Leo Burnett and The Publicis Groupe, shareholders since 2002.

Trade Organizations

San Francisco Advertising Club (United States)
American Association of Advertising Agencies (United States)

Contacts

Employees

Campaigns

Clients

Advertiser	Brand	Business Sector	Type of Work	Since
Berkeley Repertory Theatre	Berkeley Repertory Theatre	Culture, Leisure & Sport	Packaging, Branding & Design	2008
Pharmavite LLC	Nature Made	Vitamins & Diet Complements	Television Internet Ad / Banner Web Site Marketing Research & Study	2012
Yogi Tea	Yogi Tea	Coffee, Tea, Chocolate Drinks, Breakfast Drinks	Television Magazine	2010
Girl Scouts of America	Girl Scouts of Bay Area	Institutional/Public Interest/Non-Profit Org.	Television & Cinema Radio Print Outdoor / Out of Home Research & Others Packaging, Branding & Design Media Buying & Planning	1997
Kashi Company	Kashi	Food	Television & Cinema Radio Print Interactive Research & Others Direct Marketing print Packaging, Branding & Design Promotion & Event	2002
Kellogg Company	Bear Naked	Food	Television & Cinema Print Outdoor / Out of Home Interactive Research & Others Direct Marketing print Packaging, Branding & Design Promotion & Event	2008
Procter & Gamble	Naturella	Feminine Hygiene	Television & Cinema Print Research & Others Direct Marketing print	2001