Agency Profile

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Amazon Advertising, San Francisco

  • 30 Hotaling Place
  • San Francisco, California 94111
  • United States
  • Phone: (+1) 415 433 3004
  • Fax: (+1) 415 433 3002

Philosophy & Competitive Advantages

Over the past decade, Kashi has trusted us to take their brand beyond hardcore health nuts and keep their DNA intact. Through our "7 whole grains on a mission" campaign, Kashi has reached 1 in 5 households, inspiring them to live happier and healthier.

With P&G, we helped transform an innovative ingredient opportunity from an idea on paper to an award-winning brand campaign for their Naturella feminine care brand. We've worked with P&G to transform an ingredient opportunity into a global feminine care brand that's now in 36 countries. It continues to pave a new path for both the category and for women, by harnessing leading edge innovation with compelling emotional communication.

You can only protect the flame of a progressive brand if you truly understand its values, and how those values intersect with what their consumer treasures.

We uncover what inspires these consumers and what they aspire to. From 1-on-1's to quant studies to social media analysis, we dive into emerging issues and behaviors, right down to things like the relative benefits of krill oil versus fish oil, whatever it takes to know what’s on people’s minds within a constantly changing cultural landscape.

 

 

 

 


 

 

 

Network Description

Amazon and its clients have access to the full resources of Leo Burnett and The Publicis Groupe, shareholders since 2002.

Trade Organizations

AAAA (American Association of Advertising Agencies) (United States)
San Francisco Advertising Club (United States)

Contacts

New Business

Millie Olson
Co-Founder/CEO
Phone: (+1) 415 433-3004
millie.olson@amazonadv.com
Lynda Pearson
Co-Founder/CCO
Phone: (+1) 415-655-7274
lynda.pearson@amazonadv.com

Personnel

Number of Employees: 40
Millie Olson
Co-Founder/CEO
Phone: (+1) 415 433-3004
millie.olson@amazonadv.com
Lynda Pearson
Co-Founder/CCO
Phone: (+1) 415-655-7274
lynda.pearson@amazonadv.com
Connie Chen
SVP/Director of Account Mangement
Phone: (+1) 415-655-7279
connie.chen@amazonadv.com
Liz Paul
Director of Strategy & Growth
Phone: (+1) 415-655-7282
liz.paul@amazonadv.com
Sean X. Cummings
Director of Digital Strategy
Phone: (+1) 415-655-7286
seanx@amazonadv.com
Jennifer Bhalla
SVP/Creative Director
Phone: (+1) 415-655-7271
jennifer.bhalla@amazonadv.com
Traci Shiro
SVP/Creative Director
Phone: (+1) 4415-655-7270
traci.shiro@amazonadv.com

Campaigns

  • Advertiser: Bear Naked, Inc.
  • Brand: Bear Naked Granola
  • Name: Stoked
  • Advertiser: Kashi Company
  • Brand: Kashi
  • Name: Cravings
  • Advertiser: Yogi Tea
  • Brand: Yogi Tea
  • Name: How Good Can You Feel
  • Advertiser: Kashi Company
  • Brand: Kashi
  • Name: Kashi People
  • Advertiser: Kashi Company
  • Brand: Kashi
  • Name: Big Ingredients
  • Advertiser: Procter & Gamble
  • Brand: Naturella
  • Name: Nature Girls
  • Advertiser: Constellation Brands, Inc.
  • Brand: Ravenswood Wines
  • Name: No Wimpy Wines
  • Advertiser: CASA
  • Brand: Court Appointed Special Advocates for Children
  • Name: Give a Child a Voice
  • Advertiser: Beach Blanket Babylon
  • Brand: Beach Blanket Babylon
  • Name: Sending Up the News
  • Advertiser: Canon Inc.
  • Brand: Canon
  • Name: Colors Between the Colors
  • Advertiser: Harley-Davidson, Inc.
  • Brand: Harley Davidson
  • Name: Harleys for Ladies
  • Advertiser: Harley-Davidson, Inc.
  • Brand: Harley Davidson
  • Name: Harleys for Ladies
  • Advertiser: Fantastic Foods
  • Brand: Fantastic Foods
  • Name: Save the World. Eat.
  • Advertiser: Procter & Gamble
  • Brand: Always
  • Name: All of the Confidence, None of the Evidence
  • Advertiser: Canon Inc.
  • Brand: Canon
  • Name: Colors Between the Colors
  • Advertiser: Collagen Aesthetics
  • Brand: Collagen Aesthetics
  • Name: Age Gracefully, Later
  • Advertiser: Girl Scouts of America
  • Brand: Girl Scouts of America
  • Name: Where Girls Grow Strong
  • Advertiser: Kashi Company
  • Brand: Kashi
  • Name: Cardboard Challenge
  • Advertiser: San Francisco Zoo
  • Brand: San Francisco Zoo
  • Name: White Alligator
  • Advertiser: Shiseido
  • Brand: Quiora
  • Name: Mind = Skin
  • Advertiser: Jamba Juice Company
  • Brand: Jamba Juice
  • Name: Good Eats You Drink
  • Advertiser: N/A
  • Brand: Wells Fargo
  • Name: We/You

Awards

award Distinction Category Brand Year
ACT Responsible Tributes Court Appointed Special Advocates for Children 2011
ACT Responsible Tributes Court Appointed Special Advocates for Children 2011
ACT Responsible Tributes Court Appointed Special Advocates for Children 2011
EFFIE Mexico Regional Naturella 2006
IPA Effectiveness Awards Naturella 2006
P&G Global Brand Awards Integrated Campaign Naturella 2004
American Advertising Awards, ADDY Girl Scouts 2003
Case Awards Gold National University 2003
EFFIE USA Silver Naturella 2003
P&G Global Brand Awards Integrated Campaign Naturella 2003

Clients

Advertiser Brand Business Sector Type of Work since
Berkeley Repertory Theatre Berkeley Repertory Theatre Culture, Leisure & Sport
  • Packaging, Branding & Design
2008
Girl Scouts of America Girl Scouts of Bay Area Institutional/Public Interest/Non-Profit Org.
  • Television & Cinema
  • Radio
  • Print
  • Outdoor / Out of Home
  • Research & Others
  • Packaging, Branding & Design
  • Media Buying & Planning
1997
Kashi Company Kashi Food
  • Television & Cinema
  • Radio
  • Print
  • Interactive
  • Research & Others
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
2002
Kellogg Company Bear Naked Food
  • Television & Cinema
  • Print
  • Outdoor / Out of Home
  • Interactive
  • Research & Others
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
2008
Pharmavite LLC Nature Made Vitamins & Diet Complements
  • Television
  • Internet Ad / Banner
  • Web Site
  • Marketing Research & Study
2012
Procter & Gamble Naturella Feminine Hygiene
  • Television & Cinema
  • Print
  • Research & Others
  • Direct Marketing print
2001
Yogi Tea Yogi Tea Coffee, Tea, Chocolate Drinks, Breakfast Drinks
  • Television
  • Magazine
2010