carmichael-lynch logo Carmichael Lynch

Carmichael Lynch

Full Service
Minneapolis, United States

Network Description

We are a proud member of the Interpublic Group of Companies (IPG). 

Trade Organizations

American Advertising Federation (United States)
American Institute of Graphic Arts (United States)
Direct Marketing Association (United States)
International Association of Business Communications (United States)
Public Relations Society of America (United States)

Contacts

New Business

Julie Batliner
President & Chief Growth Officer
Phone: 612-375-8510

Team

Number of Employees: 330
Marcus Fischer
Chief Executive Officer
Marty Senn
Chief Creative Officer
Julie Batliner
President & Chief Growth Officer
Phone: 612-375-8510
John Green
Chief Financial Officer
Lachlan Badenoch
Chief Strategy Officer
Phone:
Carol Frazer Haynesworth
Director of Multicultural Strategy and Inclusion
Stacy Janicki
Director of Account Management
Randy Hughes
Executive Creative Director
Neil Goodspeed
Chief Media Officer
Milton Un
Design Director
Grete Lavrenz
General Manager, Carmichael Lynch Relate
Katy Tenerovich
Director of Social Strategy
Dominique Anzano
Head of Production

Campaigns

  • Advertiser: Bush's Beans
  • Brand: Bush's Beans
  • Name: Single Bean
  • Advertiser: Bush's Beans
  • Brand: Bush's Beans
  • Name: Peyton Canning
  • Advertiser: Subaru
  • Brand: Subaru
  • Name: National Make a Dog's Day - Waiting
  • Advertiser: Post Consumer Brands
  • Brand: Honey Bunches of Oats
  • Name: Don't Just Eat Oats. Eat Bunches of Oats.
  • Advertiser: Subaru
  • Brand: Subaru
  • Name: 2023 Subaru Forester Wilderness
  • Advertiser: Saputo USA
  • Brand: Treasure Cave
  • Name: You Might Love it Here
  • Advertiser: Saputo USA
  • Brand: Montchevre
  • Name: Make Mischief with Montchevre
  • Advertiser: Bush's Beans
  • Brand: Bush's Beans
  • Name: Bush's Beans & The Big Game
  • Advertiser: Saputo USA
  • Brand: Frigo Cheese Heads
  • Name: We Are All Cheese Heads
  • Advertiser: H&R Block
  • Brand: H&R Block
  • Name: A Fair Shot
  • Advertiser: Subaru Corporation
  • Brand: Subaru
  • Name: Thin Painted Line
  • Advertiser: Subaru Corporation
  • Brand: Subaru
  • Name: National Make a Dog's Day: Underdogs
  • Advertiser: Bush's Beans
  • Brand: Bush's Beans
  • Name: Bean Song
  • Advertiser: Vitalite
  • Brand: Vitalite
  • Name: Finally, There's Vitalite
  • Advertiser: Bush’s Beans
  • Brand: Bush’s Beans
  • Name: Beautiful Bean Tryouts
  • Advertiser: Pagoda
  • Brand: Pagoda
  • Name: Put the Egg Rolls In!
  • Advertiser: Xcel Energy
  • Brand: Xcel Energy
  • Name: Energy is Everything
  • Advertiser: Amstel Light
  • Brand: Amstel Light
  • Name: In the Rough
  • Advertiser: Subaru Corporation
  • Brand: Subaru
  • Name: Involuntary Sounds

Awards

Award Distinction Category Brand Year
MediaPost Marketing Automotive Awards Winner Best in Auto Marketing Subaru 2023
AdAge Best Places to Work Winner Carmichael Lynch 2024
OMMA Awards Winner Best in Show Frigo Cheese Heads 2023
4A's Jay Chiat Awards Winner - Bronze Connection Strategy Subaru 2023
Adweek Media Plan of the Year Winner Content/Entertainment $1 Million - $2 Million Frigo Cheese Heads 2023
Adweek Media Plan of the Year Winner Total Campaign $1 Million - $5 Million and Best Use of Branded Frigo Cheese Heads 2023
PRSA Anvil Awards Winner - Silver Saputo 2023
PRSA Anvil Awards Winner - Silver (x2) H&R Block 2023
PRSA Anvil Awards Winner - Silver Award of Excellence Saputo 2023
PRSA Anvil Awards Winner - Bronze PetSmart Charities 2023
PRSA Anvil Awards Winner - Bronze (x3) H&R Block 2023
The Webby Awards Winner Best Social Campaign H&R Block 2023
The Webby Awards Honoree Diversity, Equity & Inclusion H&R Block 2023
PRWeek Awards Winner Campaign of the Year H&R Block 2023
PRWeek Awards Winner Financial Communications H&R Block 2023
PRWeek Awards Winner Integration H&R Block 2023
Global SABRE Award Winner 2023
The One Show Shortlist Social Media: Active Engagement/Call to Action H&R Block 2023
The One Show Shortlist Social Media: Social Video H&R Block 2023
MN PRSA Classics Winner Best In Show H&R Block 2023
The One Show Shortlist Film/Series/Short Form Amstel Light 2022
Shorty Impact Awards Silver Winner Gender Equality H&R Block 2022
The One Show Shortlist Branded Entertainment/Music Video Bush's Beans 2022
The One Show Shortlist Interactive/Online Craft Bush's Beans 2022
CLIO Awards Bronze Use of Music/Original Bush's Beans 2022
Effie Awards Gold Media Content Partnerships/Media Pagoda 2022
Shorty Impact Awards Bronze Winner Best in Sports H&R Block 2022
Shorty Impact Awards Gold Winner Best Use of TikTok H&R Block 2022
MediaPost Automotive Awards Winner Best Social Campaign Subaru 2021
OMMA Awards Winner Automotive: Campaign Subaru 2020
AdFed Minnie Awards Winner Best of Show Pagoda 2022
DigiDay Awards Winner Best Multi-Platform Campaign H&R Block 2022
The One Show Shortlist Music & Sound/Artist Brand Collaboration Bush's Beans 2022
Ad Age Winner Best Place to Work Carmichael Lynch 2021
AdFed Minnie Awards Winner Media Innovation Award Subaru 2021
AdFed Minnie Awards Winner Media Innovation Award Red Baron 2021
OMMA Awards Winner Contest/Promotion/Sweepstakes Pagoda 2021
ADC Annual Awards Winner - Silver Cube Typography Minnesota Twins 2020
4As Jay Chiat Awards Bronze Winner Sustainability Strategy Garden of Life 2022
4As Jay Chiat Awards Bronze Connection Strategy Pagoda 2022
CLIO Awards Bronze Social Media/Use of TikTok H&R Block 2022
CLIO Awards Bronze Film/Craft/Original Music Bush's Beans 2022
Communication Arts Ad Annual Integrated Campaign Subaru 2022
Star Tribune Winner Top Workplace Carmichael Lynch 2022
Adrian Awards Winner Recovery Strategies Meet Minneapolis 2021
Clio Sports Awards Winner - Bronze Minnesota Twins 2021
Clio Sports Awards Winner - Silver Amstel Light 2021
OMMA Awards Winner Search Marketing: SEM Campaign Subaru 2021
OMMA Awards Winner Content Marketing Campaign Pagoda 2021
Star Tribune Winner Top Workplace Carmichael Lynch 2021
AdFed Minnie Awards Winner Media Innovation Award Subaru 2020
AdFed Minnie Awards Winner Media innovation Award Conoco 2020
Adweek Media Plan of the Year Winner Cause Marketing Subaru 2020
North American Effie Awards Winner - Gold Sustained Success Subaru 2020
LIA Gold Design: Motion Graphics - Animation Campaign Minnesota Twins 2021
ADC Annual Awards merit Motion / Single or Series Minnesota Twins 2020
ADC Annual Awards silver-cube Use of Typography / Series Minnesota Twins 2020
ADC Annual Awards silver-cube Poster / Series Minnesota Twins 2020
OMMA Awards Winner Content Marketing: Single Execution Subaru 2020
The One Show Winner - Two Gold Pencils, One Bronze Pencil, Two Awards of Merit Moving Image/Series, Craft/Art Direction, Typography and Poster Series Minnesota Twins 2020
The One Show Bronze Promotional / Posters - Series Minnesota Twins 2020
The One Show Gold Craft / Art Direction Minnesota Twins 2020
The One Show Gold Moving Image / Series Minnesota Twins 2020

Clients

Advertiser Brand Business Sector Type of Work since
Subaru of America Subaru Automotive
  • Television & Cinema
  • Digital
  • Print
  • Direct Marketing
  • Packaging, Branding & Design
  • Promotion & Event
  • Outdoor/Out of Home
  • Radio
  • Media Buying & Planning
  • Research & Others
 2007
Xcel Energy Xcel Energy Others
  • Television & Cinema
  • Digital
  • Print
  • Packaging, Branding & Design
  • Outdoor/Out of Home
  • Public Relations
  • Media Buying & Planning
 2019
Saputo USA Frigo, Frigo Cheese Heads, Montchevre, Stella, Treasure Cave, Vitalite Cheese
  • Television & Cinema
  • Digital
  • Social Media
  • Print
  • Packaging, Branding & Design
  • Promotion & Event
  • Public Relations
 2021
Bush Brothers & Company Bush Brothers Canned Vegetables, Fruits
  • Television & Cinema
  • Digital
  • Print
 2020
Post Consumer Brands Honey Bunches of Oats, Pebbles, Nutrish, Nature’s Recipe, Bob Evans Farms Food
  • Social Media
  • Packaging, Branding & Design
  • Public Relations
Havertys Furniture Havertys Furniture Home Furniture
  • Media Buying & Planning
 2023
Hostess Brands Hostess Brands Cakes, Desserts
  • Social Media
  • Public Relations
 2021
BJ's Restaurant and Brewhouse BJ's Restaurant and Brewhouse Restaurants & Fast Food
  • Television & Cinema
  • Web Advertising/Banners
  • Mobile Advertising
  • Social Media
  • Promotion & Event
  • Research & Others
 2015
Sunbrella Sunbrella Textile
  • Public Relations
  • Media Buying & Planning
 2019
J.Jill J.Jill Apparel, Fashion & Footwear
  • Public Relations
 2023
Korbel Korbel Wines, Champagnes
  • Packaging, Branding & Design
  • Brand Strategy
Formica Corporation Formica Home Appliances, Furniture & Gardening
  • Public Relations
  • Media Buying & Planning
 2015
Marvin Marvin Windows, Locks, Alarms, Fireplaces, Hot & Cold Ventilation
  • Social Media
  • Public Relations
 2016
HI-CHEW HI-CHEW Chocolate, Bars, Candies, Chewing-Gum
  • Media Buying & Planning
 2023
Masterbrand Cabinets Masterbrand Cabinets Home Appliances, Furniture & Gardening
  • Social Media
  • Public Relations
USGA USGA Sports Teams, Sports Events
  • Media Buying & Planning
 2023
Sherwin-Williams HGTV Home by Sherwin-Williams and Valspar Paints, Wood Protectors, Paint Brushes, Adhesives
  • Public Relations
 2023
Kampgrounds of America Kampgrounds of America Leisure Parks, Zoos & Fairs
  • Public Relations
  • Corporate Communication
 2023
Houston Texans Houston Texans Sports Teams, Sports Events
  • Packaging, Branding & Design
 2024
Frankford Candy Frankford Candy Food
  • Public Relations
 2022
Red Robin Red Robin Restaurants & Fast Food
  • Brand Strategy
 2021
Garden of Life, Inc. Garden of Life Vitamins & Diet Complements
  • Television & Cinema
  • Digital
  • Print
  • Packaging, Branding & Design
  • Promotion & Event
  • Public Relations
 2016
Big Lots Big Lots Department Stores, Supermarkets
  • Public Relations
 2022
PetSmart and PetSmart Charities PetSmart and PetSmart Charities Pet Food, Pet Care Products & Services
  • Public Relations
Red Wing Shoe Company Red Wing Shoe Company Apparel & Accessories Stores
  • Public Relations
 2018