Contact Information

110 North Fifth Street
Minneapolis Minnesota 55403
United States
Phone: (+1) 612-334-6000
Email:

Erika Collins

Erika Collins

Senior Director of New Business

Phone: 612.334.6007


Basic Info

Core Competencies: Full Service, Digital, Social Media, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Public Relations, Media Buying/Planning, Corporate Communication, Events/Sponsoring, Branding/Naming/Product Development, Packaging/Design, Strategy and Planning, Retail, Age Groups

Founded in: 1962

Employees: 330

Awards: 142

Creative Work: 1

Clients: 22

Core Competencies: Full Service, Digital, Social Media, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Public Relations, Media Buying/Planning, Corporate Communication, Events/Sponsoring, Branding/Naming/Product Development, Packaging/Design, Strategy and Planning, Retail, Age Groups

Founded in: 1962

Employees: 330

Awards: 142

Creative Work: 1

Clients: 22

Carmichael Lynch

110 North Fifth Street
Minneapolis Minnesota 55403
United States
Phone: (+1) 612-334-6000
Email:
Erika Collins

Erika Collins

Senior Director of New Business

Phone: 612.334.6007

Carmichael Lynch Team Members

Marcus Fischer

Marcus Fischer

Chief Executive Officer

Unparalleled instincts and a deeply analytical approach gave Marcus his start as a planner in the agency world. Today as the CEO of Carmichael Lynch, he leads the agency’s business, vision, and award-winning culture. Marcus has worked on some of the nation’s top brands and has been the strategic mind behind dozens of winning campaigns for clients ranging from BMW and Purina Dog Chow to Dairy Queen and Target to Subaru. 

Marty Senn

Marty Senn

Chief Creative Officer

Marty oversees the creative output of the agency. He has more than 20 years of experience developing award-winning cross-platform ideas and experiences and still gets excited about what’s next. He’s worked around the world and in almost every category, spending time at agencies on both coasts and in Europe, with credits ranging across tech, retail, sports, consumer goods, and so much more. 

Julie Batliner

Julie Batliner

President

As president of Carmichael Lynch, Julie oversees the leadership and direction of the agency. She is the lead catalyst for integration of all agency offerings, bringing clients a holistic, cross-discipline approach to their marketing challenges. This unique ability to activate multiple and distinct agency resources based on individual client needs has accelerated growth for clients and the agency alike. She has been individually recognized with two Stevie Awards in the categories of Female Executive of the Year and Woman of the Year, named a PRWeek Power List Most Influential Communicator and a Working Mother of the Year by She Runs It (formerly AWNY). 

John Green

John Green

Chief Financial Officer

As Chief Financial & Operating Officer, John leads the agency’s strategic financial discipline and keeps a steady hand on balancing continued growth with intelligent investment. In addition to overseeing financial functions, including accounting, strategic planning, auditing, and corporate reporting, he also manages IT, project management, and facility/office services. Prior to joining the agency, John spent time in financial management at General Mills, the Pillsbury Company, and Ernst & Young. He’s spent the past 19 years of his 30-year career at the agency. 

Lachlan Badenoch

Lachlan Badenoch

Chief Strategy Officer

Phone:

Lachlan leads our planning team, unearthing both deep insights and a bit of brand poetry. With more than 20 years of strategic leadership at agencies in Europe and the U.S., Lachlan’s cross-discipline global experience has driven business thinking and marketing innovations for clients such as BMW, Virgin, Orange, McDonald’s, Nintendo, Kellogg’s, Heinz, Carlsberg, Nestlé, General Mills, and many others. 

Carol Frazer Haynesworth

Carol Frazer Haynesworth

Director of Multicultural Strategy and Inclusion

Carol is responsible for developing business strategy, infrastructure and implementation of equity efforts across the agency’s portfolio of clients as well as the agency. Her commitment to bringing diversity and representation together in ways that benefit both people and brands is a thread evident in the work she’s done throughout her nearly two-decade career. Prior to joining Carmichael Lynch, Carol was at IPG Mediabrands, where she was the Vice President, Executive Director of Diversity, Equity and Inclusion and also led Ulta Beauty’s successful strategy and investment into the competitive multicultural space during her time at the agency. 

Stacy Janicki

Stacy Janicki

Director of Account Management

Stacy leads Carmichael Lynch’s account management department, delivering strategic leadership to clients and overseeing collaborative efforts within the agency. Her experience spans diverse business categories, including banking, retail, consumer packaged goods, outdoor recreation, telecommunications and healthcare. Stacy has been named a “Woman to Watch” and IPG’s Agency Champion of Inclusion, in part for her work on Blaze, an internal group focused on supporting the growth, development and retention of women at Carmichael Lynch. 

Randy Hughes

Randy Hughes

Executive Creative Director

Randy joined Carmichael Lynch as a senior art director in 2000. He quickly rose through the creative ranks with award-winning work for clients across the agency’s roster, earning top national and international honors for breakthrough campaigns on behalf of a bevy of iconic brands. Randy is the originator of the Subaru Love campaign, which has not only been universally lauded for its creativity but also has helped serve as a catalyst for the car brand’s record sales growth. 

Neil Goodspeed

Neil Goodspeed

Director of Media

Neil has led his team to myriad winning strategies for clients looking to max out creativity, innovative thinking, and progressive approaches to efficient media partnerships and activations. Neil’s team deploys advanced targeting and data-driven strategies across all of our clients, including a hands-on keyboard approach through our internal trade desk, and best-in-class brand safety and quality guidelines. With accomplishments like getting Jack Link’s Sasquatch in the ESPN Body Issue, selling eggrolls on Twitch, getting dogs adopted for Subaru, or breaking TikTok records in the first hour of a campaign launch, it’s no wonder he’s racked up industry-wide awards. 

Milton Un

Milton Un

Design Director

Leading design at Carmichael Lynch, Milton and his team use design as a means of visualizing possibility. His creative curiosity drives his approach across multiple mediums, including typography, illustration, branding, packaging, art direction, environmental design, TV, sound, and creative strategy. He’s worked on some of the world’s most iconic brands like Nike, Apple, ESPN, and Adidas. At CL, his imprint can be seen in the agency’s award-winning work on clients like Subaru Motorsports (with livery design honored with its own Hot Wheels car) and breakout branding for the Minnesota Twins. 

Grete Lavrenz

Grete Lavrenz

General Manager, Carmichael Lynch Relate

Grete runs day-to-day operations of the agency’s public relations team, ensuring everyone has the resources needed to produce the very best work for each client. She has a long history of success reinvigorating brands and leading clients and teams down a path toward strong business results and engagement. 

Erika Collins

New Business

Erika Collins

Senior Director of New Business

Phone: 612.334.6007

Erika leads business development efforts for the agency, focusing on acquiring and building successful new client relationships. She has continuously identified ways for prospective new clients to engage with the agency in a rapidly evolving industry. Most recently, she spearheaded the team’s efforts to win new client assignments from H&R Block, Bush’s Beans, Amstel Light, and Red Wing Shoe Company, among many others. 

Katy  Tenerovich

Katy Tenerovich

Director of Social Strategy

Katy is a strategic thinker who brings impressive writing capabilities and social strategies to Carmichael Lynch. Providing social media expertise, integrated marketing planning and tactics, and creative understanding, Katy combines all with her excellent account and people skills to develop a trust that fosters and furthers clients’ businesses and relationships.