Philosophy & Competitive Advantages

We are the challenger network for challenger clients. We exist to transform the fortunes of our clients by challenging and disrupting the categories they operate in. To successfully challenge and disrupt, we believe at the root of this lies the mantra "It only works if it all works". That is why we pride ourselves in offering everything from advertising, behaviourial science, experience design, data, digital, commerce, social and content, gaming, production, media, PR and customer engagement all under one roof. Part of VCCP's success has come from our longstanding dedication to our ten founding principles: Be approachable, Be honest, Be on time, Be happy, Be lean, Be clear, Be agile, Be proud, Be responsible and Be unprecious. These represent our contract to one another and the contract to our clients. 

Network Description

VCCP have offices in multiple locations, but work as one office. It's a place where talented people collaborate, uninhibited by geography.

With offices in London, Madrid, New York, Prague, San Francisco, Singapore, Shanghai, and Stoke. VCCP produces award-winning work for clients including Abbott Products, Virgin Media O2, easyJet, Canon, Sage, Cadbury, Google and White Claw. 

Trade Organizations

AdGreen
BIMA
BRiM
Green Shoot
Institute of Practitioners in Advertising (United Kingdom)
Marketing Society (United Kingdom)
Oystercatchers Club (United Kingdom)

Contacts

Adrian Coleman
Group CEO and Founding Partner
Phone: (+44) 020 7592 9331
Charles Vallance
Founder & Chairman
Phone: (+44) 020 7592 9331
Michael Sugden
Chief Executive Officer
Phone: (+44) 020 7592 9331
Darren Bailes
Global CCO
Phone: +44 20 7592 9331
Stephanie Brimacombe
Group Chief Growth Officer & CEO, EMEA
Phone: (+44) 7702 523 042
Julian Douglas
Vice Chairman and International CEO
Phone: (+44) 020 3037 3088

New Business

Jo Parker
Group COO & Group CEO, VCCP Business
Michael Lee
Chief Strategy Officer
Phone: (+44) 212 886 4100

Team

Number of Employees: 1239
Charles Vallance
Founder & Chairman
Phone: (+44) 020 7592 9331
Adrian Coleman
Group CEO and Founding Partner
Phone: (+44) 020 7592 9331
Michael Sugden
Chief Executive Officer
Phone: (+44) 020 7592 9331
Stephanie Brimacombe
Group Chief Growth Officer & CEO, EMEA
Phone: (+44) 7702 523 042
Darren Bailes
Global CCO
Phone: +44 20 7592 9331
Julian Douglas
Vice Chairman and International CEO
Phone: (+44) 020 3037 3088
Michael Lee
Chief Strategy Officer
Phone: (+44) 212 886 4100
Jo Parker
Group COO & Group CEO, VCCP Business
Raj Dadra
Group CFO
Phone: (+44) rdadra@vccp.com

Campaigns

  • Advertiser: Virgin Media O2
  • Brand: O2
  • Name: Roam On
  • Advertiser: Honda Motor Co., Ltd.
  • Brand: Honda Motorcycles
  • Name: The Power of Dreams
  • Advertiser: Britvic Soft Drinks Limited
  • Brand: Britvic
  • Name: Bust
  • Advertiser: Mondelez International
  • Brand: Cadbury
  • Name: Secret Santa Postal Service
  • Advertiser: Britvic Soft Drinks Limited
  • Brand: Tango
  • Name: Fearless
  • Advertiser: Domino's Pizza
  • Brand: Domino's Pizza
  • Name: Domin-oh-hoo-hoo
  • Advertiser: Rock Fm
  • Brand: Rock Fm
  • Name: Speedy Rock
  • Advertiser: Frito-Lay
  • Brand: Doritos
  • Name: Doritos Dippers
  • Advertiser: Domino's Pizza
  • Brand: Domino's Pizza
  • Name: Physio
  • Advertiser: O2
  • Brand: O2
  • Name: Wear la Rose
  • Advertiser: British Red Cross
  • Brand: British Red Cross
  • Name: Here For Humanity
  • Advertiser: LinkedIn
  • Brand: Inside Out x LinkedIn
  • Name: Blank Canvas
  • Advertiser: Virgin Media O2
  • Brand: O2
  • Name: Decoding Nothing
  • Advertiser: Canon Inc.
  • Brand: Canon PIXMA Printers
  • Name: For The Stuff Of Life
  • Advertiser: Transport for London
  • Brand: Transport for London
  • Name: Champion Value
  • Advertiser: Müller
  • Brand: Müller
  • Name: It could only be… Müller Corner
  • Advertiser: Mondelez International
  • Brand: Ritz Crackers
  • Name: Ready When You Aren't
  • Advertiser: Domino's Pizza
  • Brand: Domino's
  • Name: Channel 4 & ITVX Idents
  • Advertiser: LinkedIn
  • Brand: Linkedin
  • Name: Space for You
  • Advertiser: Müller
  • Brand: Müller Yogurt
  • Name: Müller Corner Mississippi Mud Pie
  • Advertiser: Easyjet
  • Brand: Easyjet
  • Name: Get Out There
  • Advertiser: Cadbury
  • Brand: Cadbury Dairy Milk
  • Name: There’s a Glass and a Half in Everyone
  • Advertiser: Mondelez International
  • Brand: Maynards Bassetts
  • Name: Set The Juice Loose
  • Advertiser: Müller
  • Brand: Müller
  • Name: Love Every Bit
  • Advertiser: White Claw Hard Seltzer
  • Brand: White Claw
  • Name: Storm
  • Advertiser: Transport for London
  • Brand: Transport for London
  • Name: Better and Brighter for Londoners
  • Advertiser: Virgin Media
  • Brand: Virgin Media
  • Name: To Better and Beyond (2023)
  • Advertiser: Mondelez International
  • Brand: Cadbury
  • Name: Cadbury Timeout
  • Advertiser: LinkedIn
  • Brand: LinkedIn
  • Name: Avoid the Awkward
  • Advertiser: O2
  • Brand: O2
  • Name: Switch-up-to-new
  • Advertiser: Transport for London
  • Brand: Transport for London
  • Name: Mind the Gap
  • Advertiser: Teva Pharmaceuticals
  • Brand: Teva Pharmaceuticals
  • Name: Love Doesn’t Take a Break
  • Advertiser: Worten
  • Brand: Worten
  • Name: Friendly Cookies
  • Advertiser: World Vision
  • Brand: World Vision
  • Name: Unboxing Child Labor
  • Advertiser: Twitter & Humana
  • Brand: Twitter & Humana
  • Name: Hilos Que Abrigan
  • Advertiser: Santander
  • Brand: Santander Formula 1
  • Name: Driving with you// Formula Rock
  • Advertiser: San Miguel
  • Brand: San Miguel
  • Name: San Miguel House
  • Advertiser: Plátano de Canarias
  • Brand: Plátano de Canarias
  • Name: The Magical Alarm Clock
  • Advertiser: Mustache
  • Brand: Mustache
  • Name: El Precio Lo Dicta El Mar
  • Advertiser: Microsoft
  • Brand: Microsoft
  • Name: Upgrade the World
  • Advertiser: Microsoft
  • Brand: Microsoft
  • Name: Unstoppable Art
  • Advertiser: Liberty Insurance
  • Brand: Liberty Insurance
  • Name: Se Salen
  • Advertiser: El Corte Inglés
  • Brand: El Corte Inglés
  • Name: Seguros
  • Advertiser: Des & Co.
  • Brand: Des & Co.
  • Name: Caja De Ahorros Micolchón
  • Advertiser: Cervezas Alhambra
  • Brand: Cervezas Alhambra
  • Name: Lapso
  • Advertiser: Acción contra el Hambre
  • Brand: Acción contra el Hambre
  • Name: Accion Contra El Hambre (No Hunger Orchestra)
  • Advertiser: The Hershey Company
  • Brand: Cadbury
  • Name: You Already Know You’re Going To Love It
  • Advertiser: Mark Anthony Brewing
  • Brand: White Claw
  • Name: The Next Wave in Town
  • Advertiser: Chilly's
  • Brand: Chilly's
  • Name: Chilly's House of Flip
  • Advertiser: Frito Lay
  • Brand: Walkers
  • Name: #CrispIN or #CrispOUT
  • Advertiser: Mondelez International
  • Brand: Cadbury
  • Name: Worst-Practice
  • Advertiser: Teva
  • Brand: Teva
  • Name: Humanising Health
  • Advertiser: Honda Motor Co., Ltd.
  • Brand: Honda Motorcycles
  • Name: Without You, It’s Just a Road
  • Advertiser: White Claw Hard Seltzer
  • Brand: White Claw Vodka + Soda / White Claw Premium Vodka
  • Name: Smooove Thoughts
  • Advertiser: Mondelez International
  • Brand: Cadbury
  • Name: But Actually Tasty
  • Advertiser: LMHC Massachusetts Holdings Inc.
  • Brand: Liberty
  • Name: Keep Your Eyes On Us
  • Advertiser: Head
  • Brand: Alpha Pro racket
  • Name: Hairdresser
  • Advertiser: Virgin Media O2
  • Brand: Volt
  • Name: Volt
  • Advertiser: Worten
  • Brand: Worten
  • Name: Technology Advances
  • Advertiser: Twitter
  • Brand: Twitter
  • Name: Peace Without War
  • Advertiser: Santander Group
  • Brand: Santander
  • Name: Santander
  • Advertiser: O2 Holdings Ltd
  • Brand: O2
  • Name: Blue Bear
  • Advertiser: Alimentos de España
  • Brand: Alimentos de España
  • Name: Madrid Fusión 2015
  • Advertiser: MGM Resorts International
  • Brand: Leo Vegas
  • Name: Leo Vegas
  • Advertiser: Beam Suntory
  • Brand: Larios
  • Name: Mediterranean Spirit
  • Advertiser: ING Group
  • Brand: Innoenergy
  • Name: be
  • Advertiser: Heart Ibiza
  • Brand: Heart Ibiza
  • Name: Collisions
  • Advertiser: Everli
  • Brand: Everli
  • Name: Everli Delivery English
  • Advertiser: Seguros
  • Brand: ECI Seguros
  • Name: Valor Experience
  • Advertiser: Codera
  • Brand: Codera
  • Name: Codera Rituals
  • Advertiser: Banco Financiero y de Ahorros
  • Brand: Bankia
  • Name: Bankia
  • Advertiser: O2 Holdings Ltd
  • Brand: O2
  • Name: Switch Up
  • Advertiser: White Claw Hard Seltzer
  • Brand: White Claw
  • Name: Surf
  • Advertiser: Greater London Authority
  • Brand: Transport for London
  • Name: TfL Stands against Hate - Bystander Intervention
  • Advertiser: VCCP
  • Brand: VCCP
  • Name: Different, Exciting & Interesting
  • Advertiser: Just a Drop
  • Brand: Just a Drop
  • Name: The Walk To The Well
  • Advertiser: Mondelez International
  • Brand: Cadbury
  • Name: The Big Win-Win
  • Advertiser: Cadbury
  • Brand: Cadbury
  • Name: Cadbury Worldwide Hide
  • Advertiser: Girlguiding
  • Brand: Girlguiding
  • Name: Come Start with Us
  • Advertiser: National Center for Missing & Exploited Children
  • Brand: NCMEC
  • Name: Take It Down
  • Advertiser: Honda Motor Co., Ltd.
  • Brand: Honda
  • Name: Honda motos
  • Advertiser: Mondelez International
  • Brand: Cadbury
  • Name: How Do You Not To Eat Yours
  • Advertiser: Dogs Trust
  • Brand: Dogs Trust
  • Name: A dog is for life
  • Advertiser: Cadbury
  • Brand: Cadbury Dairy Milk
  • Name: Garage
  • Advertiser: General Mills
  • Brand: Old El Paso
  • Name: Make Some Noise
  • Advertiser: Easyjet
  • Brand: Easyjet
  • Name: nextGen
  • Advertiser: O2
  • Brand: O2
  • Name: The Snowgran
  • Advertiser: Royal Botanic Gardens, Kew
  • Brand: Royal Botanic Gardens, Kew
  • Name: Our Future is Botanic
  • Advertiser: Nationwide Building Society
  • Brand: Nationwide Building Society
  • Name: Conversations
  • Advertiser: Virgin Media
  • Brand: Virgin Media
  • Name: Why walk when you can ride?
  • Advertiser: Liberty Global
  • Brand: Virgin Media O2
  • Name: History is being written
  • Advertiser: Mondelez International
  • Brand: Cadbury
  • Name: Your Future’s In The Swirls and Curls
  • Advertiser: O2
  • Brand: O2
  • Name: Roam Freely
  • Advertiser: Mondelez International
  • Brand: Dairylea
  • Name: Set them free with Dairylea
  • Advertiser: Cadbury
  • Brand: Cadbury Dairy Milk Fingers
  • Name: Sign with Fingers Big & Small
  • Advertiser: Mondelez
  • Brand: Dairylea
  • Name: Set Them Free
  • Advertiser: Domino's Pizza
  • Brand: Domino's Pizza
  • Name: Betty-Hoo-Hoo
  • Advertiser: Nationwide Building Society
  • Brand: Nationwide Building Society
  • Name: Respect Starts Small
  • Advertiser: Virgin Media
  • Brand: Virgin Media
  • Name: Hyped
  • Advertiser: Saga
  • Brand: Saga
  • Name: Experience is Everything

Awards

Award Distinction Category Brand Year
Advertising Creative Circle Awards Silver Best Press Advert Muller 2023
Advertising Creative Circle Awards Silver Best PR and Social Influence LinkedIn 2023
Advertising Creative Circle Awards Silver Best user participation Cadbury 2023
Advertising Creative Circle Awards Silver Best Integrated Campaign Cadbury 2023
Advertising Creative Circle Awards Silver Best Digital Activation Cadbury 2023
Advertising Creative Circle Awards Gold Best Special Build Muller 2023
Advertising Creative Circle Awards Gold Best Event for Positive Change LinkedIn 2023
Advertising Creative Circle Awards Silver Best Cinema 60secs & under (single) Cadbury Dairy Milk 2023
Advertising Creative Circle Awards Gold Best Broadcast/Terrestrial TV 31 - 60secs (single) Cadbury Dairy Milk 2023
Advertising Creative Circle Awards Bronze Best Use of Existing Music (single) Linkedin 2023
Advertising Creative Circle Awards Gold Best Use of Existing Music (single) Virgin Media 2023
Advertising Creative Circle Awards Silver Best Integrated Campaign for Positive Change Cadbury Dairy Milk Fingers 2023
Advertising Creative Circle Awards Gold Best Animation Story (single) O2 2023
Advertising Creative Circle Awards Bronze Best Sound Design (single) White Claw 2023
Advertising Creative Circle Awards Bronze Best Direction (single) Virgin Media 2023
Campaign Agency of the Year Silver Integrated Marketing Agency of the Year VCCP 2023
IPA Effectiveness Awards Gold Grand Prix Cadbury 2022
IPA Effectiveness Awards Gold The hills are alive with the sound of Pizza Domino's 2022
Epica Awards Silver Animation Airbnb 2015
Campaign Agency of the Year Awards Gold Integrated Agency Of The Year 2020
AICP Show Winner Visual Effects Virgin Media 2023
British Arrows Silver FOOD & NON-ALCOHOLIC DRINKS Cadbury Dairy Milk Fingers 2023
British Arrows Craft Silver ANIMATION: CGI Virgin Media 2023
British Arrows Silver BEST OVER 30 AND UP TO & INCLUDING 60 SECOND Cadbury Dairy Milk 2023
British Arrows Bronze ALCOHOLIC DRINKS White Claw 2023
British Arrows Silver BEST UP TO 30 SECOND COMMERCIAL Cadbury 2023
British Arrows Bronze FOOD & NON-ALCOHOLIC DRINKS Cadbury 2023
CLIO Awards Bronze 31 seconds to 60 seconds Virgin Media 2023
CLIO Awards Bronze Sound Design White Claw 2023
CLIO Health Bronze Winner Casting / Performance Teva Pharmaceuticals 2023
CLIO Health Bronze Winner 61 Seconds to Five Minutes Teva Pharmaceuticals 2023
The One Show Bronze Pencil Sound Mixing White Claw 2023
The One Show Bronze Pencil Film Teva Pharmaceuticals 2023
The One Show Bronze Pencil Craft / Writing Teva Pharmaceuticals 2023
Cannes Lions International Festival of Creativity Bronze Lion Product or Service promotion/Regulated: Healthcare Professional Edwards Lifesciences 2021
Cannes Lions International Festival of Creativity Bronze Lion Campaign Original Print & Publishing: Covers including Special or Limited Edition Bild 2016
AICP Show Winner Animation Airbnb 2015
AUTOVISION: International Film and Multimedia Festival for the Automotive Industry Black Winner Best Camera/Photography BMW 2015
AUTOVISION: International Film and Multimedia Festival for the Automotive Industry Silver Winner Motorcycles BMW 2015
D&AD Awards Graphite Pencil Animation for Film Advertising Airbnb 2015
LIA Bronze Winner Animation Airbnb 2015
LIA Bronze Winner Music Original - Underscore Airbnb 2015

Clients

Advertiser Brand Business Sector Type of Work since
Sage Sage IT Solutions & Professional Networks
Virigin Media O2 Virigin Media O2 Mobile Telephones & tablets
Cadbury Mondelez Food
Compare the Market Compare The Market Insurance
Domino's Pizza Domino's Restaurants & Fast Food
Canon Inc. Canon Cameras & Video Cameras
Transport for London Transport for London Public Transport, Mass Transit
Mark Anthony Brands White Claw Beverages
2021
Easyjet easyJet Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Saga Saga Transport, Travel and Tourism
Google Google Search Engines
Müller Müller Dairy Products & Eggs
LinkedIn LinkedIn Internet Sites (Excluding ISPs) / Apps.
PepsiCo Inc. Walkers Beverages