London, United Kingdom

VCCP is the challenger network for challenger clients, existing to transform the fortunes of their clients by disrupting the categories they operate in. 


Philosophy & Competitive Advantages

Part of VCCP’s success has come from its longstanding dedication to its ten founding principles. They were established at launch to be the antithesis to all the frustrations the founders had experienced at other advertising agencies. They are VCCP's code of conduct, the contract to one another and the contract with their clients. 

Be Un-precious
Brilliant ideas come from openness.

Be Responsible
Great teams take responsibility for each other.

Be On Time
Deliver on time, or earlier.

Be Lean
Small motivated teams achieve the best results.

Be Clear
Its easy to complicate, it's difficult to simplify.

Be Approachable
Listen to whoever wants to speak to you.

Be Happy
Enjoy work.

Be Honest
Keep open books and admit mistakes.

Be Proud
Take pride in the work we produce.

Be Fast
Delay is corrosive, energy is infectious. 

Network Description

VCCP have offices in multiple locations, but work as one office. It's a place where talented people collaborate, unihibted by geography. 

With offices in London, Madrid, New York, Prague, San Francisco, Singapore, Shanghai and Sydney, VCCP produces award-winning work for clients including O2, Shell, Compare The Market, easyJet, Canon, Nationwide, Domino’s and Cadbury. 

Trade Organizations

Institute of Practitioners in Advertising (IPA)
Oystercatchers Club


Adrian Coleman

Adrian Coleman

Founder & Group CEO
Charles  Vallance

Charles Vallance

Founder & Chairman
Darren Bailes

Darren Bailes

Executive Creative Director
Michael Sugden

Michael Sugden

Chief Executive Officer

VCCP Contact Information

Contact Information:

Greencoat House 15 Francis Street
London SW1P 1DH
United Kingdom
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Phone:  (+44) (0) 20 7592 9331