Philosophy & Competitive Advantages

We make disruptive work for ambitious clients with real results, and Disruption® is our glue: the unifying, proprietary methodology that makes it all happen.

We are a collective of creative minds with an unlimited creative canvas. And we use that creativity to build brand platforms that defy convention and help businesses own an unfair share of the future.

We are “always in Beta,” which keeps us restless. We’ve been named one of the World’s Most Innovative Companies by Fast Company for five years in a row, as well as Adweek’s 2022, 2021 and 2018 Global Agency of the Year. - Do we remove this so it doesnt repeat from below?

We are the world in, not HQ out. That means we are a multicultural organization, defined by the uniqueness of every person from every city, country and continent in which we reside. We are not clones or inheritors of a single founder’s legacy. We have many founders, who have all left a mark on what we are today. 

Network Description

TBWA is The Disruption Company®.

We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named one of the World's Most Innovative Companies by Fast Company in 2023, 2022, 2021, 2020 and 2019, Adweek's 2022, 2021 and 2018 Global Agency of the Year and AdAge’s A-List 2022 Network of the Year.

We are a disruptive brand experience company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our collective has 11,000+ creative minds in over 40 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, TBWA\Media Arts Lab, TBWA\Health Collective and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines. TBWA is part of Omnicom Group (NYSE: OMC). 

Contacts

Deepthi Prakash
Global Chief Product Officer

Team

Number of Employees: 11000
Troy Ruhanen
President and CEO
Phone: 617 462 5826
Philip Brett
Chief Operating Officer
Ben Williams
Global Chief Creative Experience Officer
Deepthi Prakash
Global Chief Product Officer
Amie Miller
Global Chief Talent Officer
Luke Eid
Global Innovation Officer
Phone: 646 255 0327
Faye Raincock
Global Head of Communications
Jon Castle
President, Global Clients and President at Nissan United
Aliah Berman
Global Chief Diversity Officer
Jean-Marie Dru
Global Chairman
Phone: __EMPTY__
Jen Costello
Global Chief Strategy Officer
Erin Riley
CEO, TBWA\Chiat\Day
Ben Myers
Chief Marketing Officer

Campaigns

  • Advertiser: Period.org
  • Brand: Period.org
  • Name: #NotAPad
  • Advertiser: TBWA\Hakuhodo
  • Brand: The Asahi Shimbun
  • Name: Journa-Rhythm
  • Advertiser: TBWA\Paris
  • Brand: Winamax
  • Name: The Ball of Yarn
  • Advertiser: Grid Worldwide
  • Brand: PERNOD RICARD SA
  • Name: Inverroche – Bee & Bee
  • Advertiser: DIRECTV
  • Brand: DIRECTV
  • Name: For the Birds
  • Advertiser: Levi Strauss & Co.
  • Brand: Levi's
  • Name: 2024 Live in Levi’s®
  • Advertiser: Nissan Motor Corp.
  • Brand: Nissan
  • Name: Powerfully Peaceful
  • Advertiser: Jack in the Box Inc.
  • Brand: Jack in the Box
  • Name: Haters to Believers
  • Advertiser: The Recording Academy
  • Brand: The Recording Academy
  • Name: The Black Grammy
  • Advertiser: Lebanese Ministry of Telecommunications and Information
  • Brand: Lebanese Ministry of Telecommunications and Information
  • Name: A Call for Dialogue
  • Advertiser: GambleAware
  • Brand: GambleAware
  • Name: Cloudy billboard
  • Advertiser: Hilton Hotel Corp.
  • Brand: Hilton Hotels
  • Name: Hilton x BRIT Awards
  • Advertiser: Glanbia Performance Nutrition
  • Brand: Optimum Nutrition
  • Name: Unlock More You
  • Advertiser: Ginsters
  • Brand: Ginsters
  • Name: Taste the Effort
  • Advertiser: Discover Bank
  • Brand: Discover it®
  • Name: Super Bowl LVIII
  • Advertiser: Canadian Women’s Foundation / Women’s Funding Network
  • Brand: Canadian Women’s Foundation / Women’s Funding Network
  • Name: Signal for Help
  • Advertiser: McVitie’s
  • Brand: McVitie's
  • Name: True Originals
  • Advertiser: Renault-Nissan-Mitsubishi Alliance
  • Brand: Nissan
  • Name: Sets You Free
  • Advertiser: KFC
  • Brand: KFC
  • Name: The Originals
  • Advertiser: TikTok
  • Brand: TikTok
  • Name: It Starts With TikTok
  • Advertiser: Behr Paint Company
  • Brand: Behr
  • Name: BEHR PTO
  • Advertiser: Make My Money Matter
  • Brand: Make My Money Matter
  • Name: Oblivia Coalmine
  • Advertiser: Nissan Motor Corp.
  • Brand: Nissan
  • Name: Keep Asking Why
  • Advertiser: Co-Op
  • Brand: Co-Op
  • Name: Gift of community spirit
  • Advertiser: LG
  • Brand: LG
  • Name: Better choice make a better world
  • Advertiser: Oasis Movement
  • Brand: Oasis Movement
  • Name: Hire a Quitter
  • Advertiser: PepsiCo Inc.
  • Brand: Mountain Dew
  • Name: Your Soul Needs DEW
  • Advertiser: Hyperoptic
  • Brand: Hyperoptic
  • Name: In Your Corner
  • Advertiser: TBWA\Spain
  • Brand: Red Cross
  • Name: Trajectory
  • Advertiser: Koushi Chemical Industry
  • Brand: Koushi Chemical Industry
  • Name: Shellmet
  • Advertiser: Jack in the Box Inc.
  • Brand: Jack in the Box
  • Name: Jack In the Box 2023 Halloween Campaign
  • Advertiser: Taylors of Harrogate
  • Brand: Taylors of Harrogate
  • Name: It takes a big family to make great coffee
  • Advertiser: Princes
  • Brand: Princes Tuna
  • Name: Fish for Greatness
  • Advertiser: Red Cross São Paulo
  • Brand: Red Cross São Paulo
  • Name: Help Plus
  • Advertiser: Discover Bank
  • Brand: Discover Bank
  • Name: Especially for Everyone
  • Advertiser: LG Electronics
  • Brand: LG
  • Name: Life's Good
  • Advertiser: Who Gives a Crap
  • Brand: Who Gives a Crap
  • Name: Winnie-the-Pooh: The Deforested Edition
  • Advertiser: Napolina
  • Brand: Napolina
  • Name: Not so Humble Ingredients
  • Advertiser: M.A.L.I Movement
  • Brand: M.A.L.I.
  • Name: Refs For Change
  • Advertiser: The Guardian
  • Brand: The Guardian
  • Name: Not for sale
  • Advertiser: AT&T Inc.
  • Brand: DIRECTV
  • Name: Overly Direct Spokesperson
  • Advertiser: Sunlight
  • Brand: Sunlight Laundry Detergent
  • Name: Sunlight® is Helping Canadians Shine™
  • Advertiser: Co-Op
  • Brand: Co-op Funeral Care
  • Name: Funeral care
  • Advertiser: Lew'Lara\TBWA
  • Brand: PIRAQUÊ
  • Name: Accept Real Cookies
  • Advertiser: Cámara\TBWA
  • Brand: Uruguayan Football Association & McDonald’s
  • Name: AUF Equality Cup
  • Advertiser: BECO
  • Brand: BECO
  • Name: #STEALOURSTAFF
  • Advertiser: Travelers
  • Brand: Travelers
  • Name: Who Cares
  • Advertiser: Cogeco
  • Brand: oxio
  • Name: Bathroom
  • Advertiser: Family Equality
  • Brand: Family Equality
  • Name: Love, Lawyers & The Government
  • Advertiser: TBWA\Paris
  • Brand: Pantone
  • Name: Colors of Love
  • Advertiser: Schwan's Company
  • Brand: Red Baron Pizza
  • Name: The Showdown: Fully Loaded
  • Advertiser: TBWA\Chiat\Day NY
  • Brand: Columbia Journalism Review
  • Name: Are You Press Worthy?
  • Advertiser: TFO
  • Brand: ONFR+
  • Name: Digital Prison Wall
  • Advertiser: Singapore Tourism Board
  • Brand: Singapore Tourism Board
  • Name: Singapore by Stream
  • Advertiser: Co-Op
  • Brand: Co-Op
  • Name: First Day Out
  • Advertiser: Columbia Journalism Review
  • Brand: Columbia Journalism Review
  • Name: Are You Press Worthy?
  • Advertiser: KFC
  • Brand: KFC
  • Name: Chickenstock
  • Advertiser: Lucky Generals
  • Brand: Lucky Generals
  • Name: Go Luck Yourself
  • Advertiser: Ring LLC
  • Brand: Ring Camera
  • Name: This is Inner Peace
  • Advertiser: Nissan Motor Corp.
  • Brand: Nissan
  • Name: Nissan GT-R NFT
  • Advertiser: National Advertising Benevolent Society
  • Brand: NABS
  • Name: #timeTo
  • Advertiser: Frontline Workers Counseling Project
  • Brand: FWCP
  • Name: Helping Those Helping Us
  • Advertiser: AT&T Inc.
  • Brand: DIRECTV
  • Name: Overly Direct Sportsperson
  • Advertiser: Nissan Motor Corp.
  • Brand: Nissan / Gt-R / Gran Turismo 5
  • Name: GT Academy USA
  • Advertiser: Yorkshire Tea
  • Brand: Yorkshire Tea
  • Name: Yorkshire Day
  • Advertiser: Brooklyn Film Festival
  • Brand: Brooklyn Film Festival
  • Name: Relearn How to be Human
  • Advertiser: Pivovarna Laško Union
  • Brand: Pivovarna Laško Union
  • Name: Lasko Challenge
  • Advertiser: Ovarian Cancer Action
  • Brand: Ovarian Cancer Action
  • Name: #FollowedByCancer
  • Advertiser: Helsingin Sanomat
  • Brand: Helsingin Sanomat
  • Name: The Land of the Free Press
  • Advertiser: adidas
  • Brand: adidas
  • Name: The official leak of the adidas World Cup kits
  • Advertiser: The Travelers Companies, Inc.
  • Brand: Travelers Insurance
  • Name: Unfinished Stories
  • Advertiser: Co-Op
  • Brand: Co-Op
  • Name: Even a Proper Donut Knows Members Save More With Member Prices
  • Advertiser: Pague Menos
  • Brand: Pague Menos
  • Name: No Ad
  • Advertiser: Nissan Motor Corp.
  • Brand: Nissan
  • Name: Nissan Thrillology 2023
  • Advertiser: Yorkshire Tea
  • Brand: Yorkshire Tea
  • Name: Pack Yer Bags
  • Advertiser: Jack in the Box
  • Brand: Jack in the Box
  • Name: Snoop's Munchie Meal
  • Advertiser: PepsiCo Inc.
  • Brand: Gatorade
  • Name: The Way To Be Great
  • Advertiser: LG
  • Brand: LG
  • Name: The Fridge Made for Gazing
  • Advertiser: Connection Crew
  • Brand: Connection Crew CIC
  • Name: You’ve Been Headhunted
  • Advertiser: Hilton Hotel Corp.
  • Brand: Hilton
  • Name: The Ad You Stay In
  • Advertiser: Zoopla
  • Brand: Zoopla
  • Name: See if it’s time to sell
  • Advertiser: Schwan's Company
  • Brand: Red Baron Pizza
  • Name: Red Baron Pizza Sharing
  • Advertiser: GambleAware
  • Brand: GambleAware
  • Name: Crushed billboard
  • Advertiser: Behr Paint Company
  • Brand: Behr
  • Name: Should've Used Behr
  • Advertiser: Speakers for Schools
  • Brand: Speakers for Schools
  • Name: Work experience
  • Advertiser: The Alwan Foundation
  • Brand: The Alwan Foundation
  • Name: Proud Maroons
  • Advertiser: Apple
  • Brand: Apple, iPhone
  • Name: Through the Five Passes - Shot on iPhone
  • Advertiser: Nissan Motor Corp.
  • Brand: Nissan
  • Name: Thrills at Every Turn
  • Advertiser: GambleAware
  • Brand: GambleAware
  • Name: Let’s Open Up About Gambling
  • Advertiser: Freschetta® pizza
  • Brand: Freschetta® pizza
  • Name: The Great Frozen Pizza Expedition
  • Advertiser: Behr Paint Company
  • Brand: Behr Paint
  • Name: Should’ve Used Behr
  • Advertiser: TBWA
  • Brand: TBWA\RAAD
  • Name: IWD2023
  • Advertiser: Virgin Atlantic
  • Brand: Virgin Atlantic
  • Name: See The World Differently
  • Advertiser: Hilton
  • Brand: Hilton
  • Name: For the Stay
  • Advertiser: Renault-Nissan-Mitsubishi
  • Brand: Nissan
  • Name: Pole to Pole
  • Advertiser:
  • Brand:
  • Name: There’s More to Gü
  • Advertiser: Amazon
  • Brand: Amazon
  • Name: Joy is made
  • Advertiser: Symprove
  • Brand: Symprove
  • Name: Mega Mix Master
  • Advertiser: Sports Interaction
  • Brand: Sports Interaction
  • Name: Wanna Bet?
  • Advertiser: Carlsberg Unibra
  • Brand: Skol
  • Name: Hoje Friday, tomorrow too. Mais Skol, Mais Verao

Awards

Award Distinction Category Brand Year
Adweek Global Agency of the Year 2021
ADC Annual Awards Bronze Cube Branded Content / Entertainment - Online Video / Long Form Apple, iPhone 2023
ADC Annual Awards Bronze Cube Craft in Motion / Film / Cinematography Apple, iPhone 2023
ADC Annual Awards Silver Cube Craft in Video / Direction - Single Apple, iPhone 2023
ADC Annual Awards Silver Cube Craft in Video / Cinematography Apple, iPhone 2023
ANDY Awards CRAFT Apple, iPhone 2023
D&AD Awards Wood Pencil Short Form Winamax 2023
D&AD Awards Wood Pencil Short Form Winamax 2023