• Agency Type

    • Full Service

Philosophy & Competitive Advantages

Calling yourself The Disruption® Company not only is a bold statement, it’s a lot to live up to. But that’s where we’ve staked our claim. We believe that there are far too many conventions in this world and not enough innovative, category-of-one ideas capturing the world’s attention. It’s our mission to create disruptive ideas that give our clients a larger share of the future.

Network Description

TBWA is The Disruption® Company: the cultural engine for 21st-century business. Named one of the World's Most Innovative Companies by Fast Company and Adweek's 2018 Global Agency of the Year, we create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future.

Our collective has 11,300 creative minds across 275 offices in 95 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group®, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. 

Contacts

Troy Ruhanen
President and CEO
Phone: (+1) 617 462 5826
Agathe Guerrier
Global Chief Strategy Officer
Phone: (+1) 3108684888
Philip Brett
Global Chief Operating Officer
Amie Miller
Global Chief Talent Officer
Jon Castle
President, Global Clients and President at Nissan United
Ulrich Proeschel
VP, Business Development
Luke Eid
Chief Innovation Officer
Phone: (+1) 646 255 0327
Anaka Kobzev
Global Head of Communications
Deepthi Prakash
Global Director of Product and Marketing

Team

  • Account Services : 23
  • Marketing, Research & Strategic Planning : 5
  • Creative Development : 10
  • Production : 14
  • Media : 23
  • Administration : 7
  • Others : 18
Number of Employees: 11300
Troy Ruhanen
President and CEO
Phone: (+1) 617 462 5826
Nancy Reyes
CEO TBWA\Chiat\Day NY
Ben Williams
Chief Creative Experience Officer
Deepthi Prakash
Global Director of Product and Marketing
Agathe Guerrier
Global Chief Strategy Officer
Phone: (+1) 3108684888
Philip Brett
Global Chief Operating Officer
Amie Miller
Global Chief Talent Officer
Jon Castle
President, Global Clients and President at Nissan United
Luke Eid
Chief Innovation Officer
Phone: (+1) 646 255 0327
Aliah Berman
Chief Diversity Officer, TBWA\North America
Anaka Kobzev
Global Head of Communications
Jean-Marie Dru
Chairman
Phone: __EMPTY__
Ulrich Proeschel
VP, Business Development

Campaigns

  • Advertiser: Family Equality
  • Brand: Family Equality
  • Name: Love, Lawyers & The Government
  • Advertiser: TFO
  • Brand: ONFR+
  • Name: Digital Prison Wall
  • Advertiser: Singapore Tourism Board
  • Brand: Singapore Tourism Board
  • Name: Singapore by Stream
  • Advertiser: Co-Op
  • Brand: Co-Op
  • Name: First Day Out
  • Advertiser: BECO
  • Brand: BECO
  • Name: #STEALOURSTAFF
  • Advertiser: Amazon
  • Brand: Amazon
  • Name: Joy is made
  • Advertiser: Carlsberg Unibra
  • Brand: Skol
  • Name: Hoje Friday, tomorrow too. Mais Skol, Mais Verao
  • Advertiser: Sports Interaction
  • Brand: Sports Interaction
  • Name: Wanna Bet?
  • Advertiser: M. Dias Branco
  • Brand: Piraquê
  • Name: Accept Cookies
  • Advertiser: Yorkshire Tea
  • Brand: Yorkshire Tea
  • Name: A better brew for the planet
  • Advertiser: Symprove
  • Brand: Symprove
  • Name: Introducing the Gut Couture Collection
  • Advertiser: Ovarian Cancer Action
  • Brand: Ovarian Cancer Action
  • Name: What gives life can also take it
  • Advertiser: Lucky Generals
  • Brand: Lucky Generals
  • Name: Go Luck Yourself
  • Advertiser: Virgin Atlantic
  • Brand: Virgin Atlantic
  • Name: Our New Uniform Code
  • Advertiser: CIBC
  • Brand: CIBC
  • Name: Smart Advice
  • Advertiser: Banco do Brasil
  • Brand: Banco do Brasil
  • Name: There are 10 Million of Us
  • Advertiser: The Gym Group
  • Brand: The Gym
  • Name: Gym Face
  • Advertiser: Groupe Renault
  • Brand: Nissan
  • Name: Nissan Thrillology 2022
  • Advertiser: Apple Inc.
  • Brand: Apple
  • Name: Dear Apple
  • Advertiser: Mayo Clinic
  • Brand: Mayo Clinic Health System
  • Name: Specialty Care Made Personal
  • Advertiser: CIBC
  • Brand: CIBC
  • Name: Run For The Cure
  • Advertiser: Nissan Motor Corp.
  • Brand: Nissan
  • Name: That's How You Heisman
  • Advertiser: Nissan Motor Corp.
  • Brand: Nissan
  • Name: That’s How You Heisman
  • Advertiser: PepsiCo Inc.
  • Brand: Gatorade
  • Name: Love Means Everything
  • Advertiser: Cervepar
  • Brand: Cervepar
  • Name: Water Hour
  • Advertiser: DirecTV, Inc.
  • Brand: Directv
  • Name: Get Your TV Together
  • Advertiser: Groupe Renault
  • Brand: Nissan
  • Name: Nissan Performance Campaign
  • Advertiser: Jack in the Box
  • Brand: Jack in the Box
  • Name: The Return of Mark Hamill
  • Advertiser: Hilton
  • Brand: Hilton
  • Name: It Matters Where You Stay
  • Advertiser: CIBC
  • Brand: CIBC
  • Name: CIBC Dividend
  • Advertiser: CIBC
  • Brand: CIBC
  • Name: Ambitions Made Real
  • Advertiser: PepsiCo Inc.
  • Brand: Gatorade
  • Name: Fuel Tomorrow
  • Advertiser: Sunlight
  • Brand: Sunlight
  • Name: Sunlight Home Is Canada
  • Advertiser: Travelers Insurance
  • Brand: Travelers
  • Name: Back To Business
  • Advertiser: Zoopla
  • Brand: Zoopla
  • Name: Following Boris' Resignation
  • Advertiser: Yorkshire Tea
  • Brand: Yorkshire Tea
  • Name: Where everything’s done proper
  • Advertiser: Pladis
  • Brand: McVitie's
  • Name: Game of Talents
  • Advertiser: Thesus
  • Brand: Thesus
  • Name: Boots on the Menu
  • Advertiser: CIBC
  • Brand: CIBC
  • Name: Effortless Banking
  • Advertiser: Gilda's Club Greater Toronto
  • Brand: Gilda's Club Greater Toronto
  • Name: Post Mortem Post
  • Advertiser: Co-Op
  • Brand: Co-Op
  • Name: Lift Up Your Community
  • Advertiser: DirecTV, Inc.
  • Brand: DIRECTV Stream
  • Name: GOATbusters
  • Advertiser: Canadian Women’s Foundation / Women’s Funding Network
  • Brand: Canadian Women’s Foundation / Women’s Funding Network
  • Name: Signal for Help
  • Advertiser: PepsiCo Inc.
  • Brand: MTN DEW
  • Name: MTN DEW x Bob Ross
  • Advertiser: Family Equality
  • Brand: Family Equality
  • Name: Love, Lawyers, and The Government
  • Advertiser: Virgin Atlantic
  • Brand: Virgin Atlantic
  • Name: I am what I am
  • Advertiser: PepsiCo Inc.
  • Brand: Mountain Dew
  • Name: Melt
  • Advertiser: Pladis
  • Brand: McVitie's Blissfuls
  • Name: Now that's Blissful
  • Advertiser: Behr Paint Company
  • Brand: Behr Paint
  • Name: Make It Yours
  • Advertiser: CIBC
  • Brand: CIBC
  • Name: Let’s Find Your Way
  • Advertiser: Blue Diamond Growers
  • Brand: Almond Milk
  • Name: #APEFUEL
  • Advertiser: Nissan Motor Corp.
  • Brand: Nissan
  • Name: Nissan GT-R NFT
  • Advertiser: CIBC
  • Brand: CIBC
  • Name: Brand Advice
  • Advertiser: Nissan Motor Corp.
  • Brand: Nissan
  • Name: Thrill Driver
  • Advertiser: Intuit QuickBook
  • Brand: Intuit QuickBooks + Mailchimp
  • Name: Early Start
  • Advertiser: Amazon
  • Brand: Amazon Echo
  • Name: Mind Reader
  • Advertiser: Pladis
  • Brand: Mini Cheddars
  • Name: Airy. Crunchy. Mini-Cheddary
  • Advertiser: UNICEF
  • Brand: UNICEF
  • Name: Reset & Restart
  • Advertiser: National Advertising Benevolent Society
  • Brand: NABS
  • Name: #timeTo
  • Advertiser: Co-Op
  • Brand: Co-Op
  • Name: Our 2021 Christmas Ad
  • Advertiser: Canada Safety Council
  • Brand: Canada Safety Council
  • Name: Elder Abuse
  • Advertiser: Conservation International
  • Brand: Conservation International
  • Name: Doing Nothing is Crazier
  • Advertiser: Sekonda
  • Brand: Sekonda
  • Name: No Time For Nonsense
  • Advertiser: Juniper Park\TBWA
  • Brand: Intuit
  • Name: Intuit QBOA – The Chase Is Over
  • Advertiser: Frontline Workers Counseling Project
  • Brand: FWCP
  • Name: Helping Those Helping Us
  • Advertiser: Amazon.com, Inc.
  • Brand: Amazon
  • Name: Kindness. The Greatet Gift
  • Advertiser: The Co-operative Group
  • Brand: Co-op
  • Name: Co-op 26
  • Advertiser: Juniper Park/TBWA
  • Brand: CIBC
  • Name: CIBC Plane Spot
  • Advertiser: Ad Council and the Department of Veterans Affairs
  • Brand: Department of Veterans Affairs
  • Name: Don’t Wait, Reach Out
  • Advertiser: PERIOD., Free the Period, No More Secrets, The Flow Initiative, Ignite, August, Off-Limits Cereal
  • Brand: Period
  • Name: The Red Plague
  • Advertiser: Taylors of Harrogate
  • Brand: Taylors of Harrogate
  • Name: What If Everything Was Simple
  • Advertiser: Bettys & Taylors Group
  • Brand: Yorkshire Gold
  • Name: Dazzling Brew. Dazzling Box
  • Advertiser: Nissan Motor Corp.
  • Brand: Nissan / Gt-R / Gran Turismo 5
  • Name: GT Academy USA
  • Advertiser: Intuit QuickBook
  • Brand: Intuit QuickBooks
  • Name: Bookkeeping Breakthrough
  • Advertiser: Nissan Motor Corp.
  • Brand: Nissan GT-R NISMO
  • Name: NFT Auction
  • Advertiser: Behr Paint Company
  • Brand: Behr Paint
  • Name: Music in Color
  • Advertiser: The Book of Man
  • Brand: The Book of Man
  • Name: Sound the Excuse
  • Advertiser: Nissan Motor Corp.
  • Brand: Nissan
  • Name: Heisman House
  • Advertiser: The Broadway League
  • Brand: The Broadway League
  • Name: This is Broadway
  • Advertiser: PepsiCo Inc.
  • Brand: Mountain Dew
  • Name: The Morning Makes You
  • Advertiser: McDonald's
  • Brand: McDonald's
  • Name: 50 Years of Big Mac
  • Advertiser: Amazon.com, Inc.
  • Brand: Amazon Alexa
  • Name: Alexa's Body
  • Advertiser: Mountain Dew
  • Brand: Mountain Dew
  • Name: Mountain Dew Major Melon Super Bowl LV Teasers
  • Advertiser: TBWA
  • Brand: TBWA
  • Name: A Project Never Launched
  • Advertiser: PepsiCo Inc.
  • Brand: Gatorade
  • Name: Sweat it to get it
  • Advertiser: The United Nations
  • Brand: United Nations
  • Name: United Nations Global Design System X Covid-19
  • Advertiser: McDonald's
  • Brand: McDonald's
  • Name: MMMM
  • Advertiser: Meta
  • Brand: Facebook
  • Name: Oculus: First Steps
  • Advertiser: Co-Op
  • Brand: Co-Op
  • Name: Round Are Way
  • Advertiser: Groupe Renault
  • Brand: Nissan
  • Name: Wonderful Humans
  • Advertiser: PepsiCo Inc.
  • Brand: Montellier
  • Name: Naturally Balanced
  • Advertiser: Brooklyn Film Festival
  • Brand: Brooklyn Film Festival
  • Name: Relearn How to be Human
  • Advertiser: UNICEF
  • Brand: UNICEF Canada
  • Name: COVID-19 Vaccination PSA
  • Advertiser: Qualtrics International
  • Brand: Qualtrics
  • Name: Chief Apology Officer
  • Advertiser: PepsiCo Inc.
  • Brand: Gatorade Zero
  • Name: I can do better
  • Advertiser: Meta
  • Brand: Facebook Portal
  • Name: Until We Meet Again
  • Advertiser: Nissan Motor Corp.
  • Brand: Nissan
  • Name: The Chase
  • Advertiser: TBWA\Chiat\Day
  • Brand: TBWA\Chiat\Day
  • Name: Disruptor Series - Syndee Winters
  • Advertiser: Principal Financial Group
  • Brand: Principal
  • Name: This is Worth
  • Advertiser: Tuskegee Airmen
  • Brand: Tuskegee Airmen
  • Name: #FlyLikeThem

Clients

Advertiser Brand Business Sector Type of Work since
adidas Adidas Apparel, Fashion & Footwear
Air France Air France Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
2020
Hilton Hotels & Resorts Hilton
Gatorade Pepsico
Apple Inc. Apple Computers, PDAs & Calculators
1984
Henkel AG & Co. Drei Wetter Taft, Gliss Kur Hair Care Products
1996
McDonald's McDonald's Restaurants & Fast Food
1985
Nissan Motor Corp. Nissan Cars
1992