• Agency Type

    • Full Service

Philosophy & Competitive Advantages

Calling yourself The Disruption® Company not only is a bold statement, it’s a lot to live up to. But that’s where we’ve staked our claim. We believe that there are far too many conventions in this world and not enough innovative, category-of-one ideas capturing the world’s attention. It’s our mission to create disruptive ideas that give our clients a larger share of the future. 

Network Description

We are a global collective of agencies with strong local cultures, led by founders and re-founders, with a mix of local and global clients, delivering creative output that captures attention and delivers business results. This founder culture is part of TBWA’s DNA. It gives us a spirit of restless entrepreneurialism. Because the world around us moves so fast, we must all be re-founders: continually questioning how we work and the kind of work we want to make as we collectively build and lead 21st-century agencies.

For all our individuality, we are united by our methodology of Disruption® and our unofficial mantra: that it’s more fun to be a pirate than to join the navy. A quote attributed to Steve Jobs, it captures the independent and rebellious spirit that makes us unlike other traditional agency networks. 

Trade Organizations

ACT Responsible (Switzerland)

Contacts

Troy Ruhanen
President and CEO
Phone: (+1) 617 462 5826
Emma Montgomery
Global Co-Chief Strategy Officer
Agathe Guerrier
Global Co-Chief Strategy Officer
Phone: (+1) 3108684888
Philip Brett
Global Chief Operating Officer
Amie Miller
Global Chief Talent Officer
Jon Castle
President, Global Clients and President at Nissan United
Ulrich Proeschel
VP, Business Development
Luke Eid
President, Digital & Innovation
Phone: (+1) 646 255 0327
Anaka Kobzev
Global Head of Communications
Deepthi Prakash
Global Director of Product and Marketing
Jean-Marie Dru
Chairman
Lee Clow
Chairman Emeritus

Team

  • Account Services : 23
  • Marketing, Research & Strategic Planning : 5
  • Creative Development : 10
  • Production : 14
  • Media : 23
  • Administration : 7
  • Others : 18
Number of Employees: 11000
Troy Ruhanen
President and CEO
Phone: (+1) 617 462 5826
Emma Montgomery
Global Co-Chief Strategy Officer
Agathe Guerrier
Global Co-Chief Strategy Officer
Phone: (+1) 3108684888
Philip Brett
Global Chief Operating Officer
Amie Miller
Global Chief Talent Officer
Jon Castle
President, Global Clients and President at Nissan United
Luke Eid
President, Digital & Innovation
Phone: (+1) 646 255 0327
Ulrich Proeschel
VP, Business Development
Anaka Kobzev
Global Head of Communications
Deepthi Prakash
Global Director of Product and Marketing
Aliah Berman
Chief Diversity Officer, TBWA\North America
Jean-Marie Dru
Chairman
Phone: __EMPTY__
Lee Clow
Chairman Emeritus
Phone: __EMPTY__

Campaigns

  • Advertiser: Tikkurila
  • Brand: Tikkurila
  • Name: Endangered Colors collection
  • Advertiser: Singapore Tourism Board
  • Brand: SINGAPORE TOURISM BOARD
  • Name: City of Possibilities
  • Advertiser: McDonald's
  • Brand: McDonald's
  • Name: 50 Years of Big Mac
  • Advertiser: Johannesburg Ballet Company
  • Brand: Johannesburg Ballet Company
  • Name: Breaking ballet
  • Advertiser: NHL
  • Brand: NHL
  • Name: The Finnish Hockey League
  • Advertiser: Helsingin Sanomat
  • Brand: Helsingin Sanomat
  • Name: The Land of the Free Press
  • Advertiser: Groupe Muller
  • Brand: Muller Intuitiv
  • Name: Muller Intuitiv - Zéro Emission de CO2
  • Advertiser: CIBC
  • Brand: CIBC
  • Name: The Canadian Cancer Society CIBC Run For the Cure
  • Advertiser: Unilever
  • Brand: Unox
  • Name: Times are Changing
  • Advertiser: Assurance Maladie
  • Brand: L'Assurance Maladie
  • Name: Vaccination Anti-Grippe Assurance Maladie 2019
  • Advertiser: Manulife
  • Brand: Manulife
  • Name: Stop The Drama
  • Advertiser: Campaign Against The Return Of The Marcoses To Malacañang (CARMMA)
  • Brand: CARMMA
  • Name: Correcting History
  • Advertiser: Pivovarna Laško Union
  • Brand: Pivovarna Laško Union
  • Name: Lasko Challenge
  • Advertiser: McDonald's
  • Brand: McDonald's Veggie
  • Name: McDonald's Veggie
  • Advertiser: Hilton Hotel Corp.
  • Brand: Hilton
  • Name: Expect Better. Expect Hilton.
  • Advertiser: CIBC
  • Brand: Aventura
  • Name: The Traveller's Travel Card
  • Advertiser: Department of Justice and Equality
  • Brand: Department of Justice and Equality
  • Name: No Excuses
  • Advertiser: Animal Care
  • Brand: Animal Care Austria
  • Name: It happens also in real
  • Advertiser: Winamax
  • Brand: Winamax
  • Name: Le Nouveau Roi
  • Advertiser: Nissan Motor Corp.
  • Brand: Nissan Intelligent Mobility technology
  • Name: Better in Colour
  • Advertiser: Helsingin Sanomat
  • Brand: Helsingin Sanomat
  • Name: Climate Pen
  • Advertiser: Big Trees Project
  • Brand: Big Trees Project
  • Name: Big Trees Project
  • Advertiser: Nissan Motor Corp.
  • Brand: Nissan
  • Name: Reborn Light
  • Advertiser: Apple Inc.
  • Brand: iPhone XS
  • Name: Shot on iPhone XS
  • Advertiser: Apple Inc.
  • Brand: Apple
  • Name: Private Side
  • Advertiser: Nissan Motor Corp.
  • Brand: Nissan
  • Name: Nissan Francfort Motor show
  • Advertiser: Standard Chartered Bank
  • Brand: Standard Chartered
  • Name: Old Age
  • Advertiser: McDonald's
  • Brand: McDonald's
  • Name: Open Late 2019
  • Advertiser: Apple Inc.
  • Brand: Apple
  • Name: Opening Film - March 2019 Apple Event
  • Advertiser: IFEX
  • Brand: IFEX
  • Name: Day Of The Dead Journalists
  • Advertiser: Apple Inc.
  • Brand: Apple
  • Name: CES Billboard
  • Advertiser: Cultural Center of the Philippines
  • Brand: Cultural Center of the Philippines
  • Name: Baybayan
  • Advertiser: L'Assurance Maladie
  • Brand: L'Assurance Maladie
  • Name: L'Assurance Maladie Jeunes
  • Advertiser: MTN
  • Brand: MTN
  • Name: The Sweater
  • Advertiser: MTN
  • Brand: MTN
  • Name: Kenny G
  • Advertiser: MTN
  • Brand: MTN
  • Name: Sounds The Call
  • Advertiser: MTN
  • Brand: MTN
  • Name: Little Casanova
  • Advertiser: MTN
  • Brand: MTN
  • Name: Double Your Bundle
  • Advertiser: City lodge hotel group
  • Brand: City Lodge Hotel
  • Name: The Bat
  • Advertiser: City lodge hotel group
  • Brand: City lodge hotel group
  • Name: Team Scheme
  • Advertiser: Turkcell
  • Brand: Fizy
  • Name: The Musical Font
  • Advertiser: Standard Bank of South Africa
  • Brand: Standard Bank
  • Name: Tweet Machine
  • Advertiser: McDonald's
  • Brand: Big Mac
  • Name: Big mac 50th anniversary
  • Advertiser: LEGO
  • Brand: LEGO
  • Name: LEGO® Braille Bricks
  • Advertiser: Apple Inc.
  • Brand: Apple TV
  • Name: Apple TV Aerials
  • Advertiser: Apple Inc.
  • Brand: Apple
  • Name: Behind the Mac
  • Advertiser: Dorina Nowill Foundation for the Blind
  • Brand: Fundação Dorina Nowill para Cegos - Dorina Foundation
  • Name: The Dot
  • Advertiser: McDonald's
  • Brand: McDonald's
  • Name: Big in 68
  • Advertiser: Columbia University
  • Brand: Columbia Journalism Review
  • Name: The Fake News Stand
  • Advertiser: Thomson Reuters
  • Brand: Thomson Reuters
  • Name: Unboxing the Truth
  • Advertiser: Asociación Reforesta
  • Brand: Asociación Reforesta
  • Name: Smoking Kills
  • Advertiser: McDonald's
  • Brand: McDonald's
  • Name: Climbers
  • Advertiser: Houra.fr
  • Brand: Houra.fr
  • Name: Livraison Houra.fr à Paris
  • Advertiser: The Travelers Companies, Inc.
  • Brand: Travelers Insurance
  • Name: Unfinished Stories
  • Advertiser: PepsiCo Inc.
  • Brand: Gatorade
  • Name: The G Series
  • Advertiser: Pernod-Ricard
  • Brand: Jameson
  • Name: The Bartenders’ Gathering
  • Advertiser: Apple Inc.
  • Brand: Apple, Inc.
  • Name: Share Your Gifts
  • Advertiser: Apple Inc.
  • Brand: Apple
  • Name: Welcome Home
  • Advertiser: AIG Japan
  • Brand: AIG
  • Name: PRIDE JERSEY
  • Advertiser: Corona
  • Brand: Corona
  • Name: Spot The Plastics
  • Advertiser: Boysen
  • Brand: Boysen
  • Name: It's not only a tree
  • Advertiser: Capital FM
  • Brand: Capital FM
  • Name: "Now That Sounds Tasty"
  • Advertiser: Apple Inc.
  • Brand: Homepod
  • Name: Welcome Home
  • Advertiser: Hostelworld
  • Brand: Hostelworld
  • Name: Even Divas are Believers
  • Advertiser: TBWA\Paris
  • Brand: TBWA\Paris
  • Name: #FrogsAgainstBrexit
  • Advertiser: Louvre Abu Dhabi
  • Brand: Louvre Abu Dhabi
  • Name: Highway Gallery
  • Advertiser: AIG Japan
  • Brand: AIG Japan
  • Name: #DiversityIsStrength
  • Advertiser: Apple Inc.
  • Brand: Apple
  • Name: Three Minutes
  • Advertiser: Renault
  • Brand: Nissan
  • Name: #SheDrives
  • Advertiser: Asha Ek Hope Foundation
  • Brand: Social service
  • Name: BLINK TO SPEAK
  • Advertiser: timeTo
  • Brand: timeTo
  • Name: Where Do You Draw the Line?
  • Advertiser: France Nature Environnement
  • Brand: France Nature Environnement
  • Name: Vivre dans un monde vivable
  • Advertiser: Dagoma
  • Brand: Dagoma
  • Name: Les Armes Inoffensives
  • Advertiser: Helsinki Airport
  • Brand: Helsinki Airport
  • Name: Cinema in Hel
  • Advertiser: Helsingin Sanomat
  • Brand: Helsingin Sanomat
  • Name: #uglytruthsweaters
  • Advertiser: Zerobnb
  • Brand: Zerobnb
  • Name: Zerobnb
  • Advertiser: Sheridan
  • Brand: Sheridan
  • Name: 30 Days of Christmas
  • Advertiser: JD Williams
  • Brand: JD Williams
  • Name: I AM
  • Advertiser: Lidl
  • Brand: Lidl
  • Name: Make Christmas A Little Special
  • Advertiser: Intel Corporation
  • Brand: Intel
  • Name: Signal the Noise
  • Advertiser: Fundación Mujeres
  • Brand: Fundación Mujeres
  • Name: Talking Walls
  • Advertiser: Plastic Oceans Foundation
  • Brand: Plastic Oceans UK
  • Name: Future Fish & Chips
  • Advertiser: Randstad
  • Brand: Randstad
  • Name: Randstad.tech
  • Advertiser: McDonald's
  • Brand: McDonald's
  • Name: First night out
  • Advertiser: Association Soeur Emmanuelle
  • Brand: ASMAE
  • Name: Still Alive
  • Advertiser: Rivoire et Carret - Lustucru
  • Brand: Lustucru
  • Name: Lustucru - Vive Nos Pâtes
  • Advertiser: One Love Foundation
  • Brand: One Love Foundation
  • Name: Will + Zoe
  • Advertiser: McDonald's
  • Brand: McDonald's France
  • Name: Du bonheur sur la route
  • Advertiser: McDonald's
  • Brand: McDonald's
  • Name: Celebrating 50 years of Big Mac
  • Advertiser: IFEX
  • Brand: IFEX
  • Name: Sometimes it's more than the truth that gets buried
  • Advertiser: Peak Games
  • Brand: Toon Blast
  • Name: Toon Blast
  • Advertiser: IFEX
  • Brand: IFEX
  • Name: Leaders on leaders
  • Advertiser: Eni
  • Brand: Eni
  • Name: 150 Grams
  • Advertiser: Columbia Journalism Review
  • Brand: Columbia Journalism Review
  • Name: Headlines
  • Advertiser: PepsiCo Inc.
  • Brand: Gatorade
  • Name: #LikeAMother
  • Advertiser: McDonald's
  • Brand: McDonald's
  • Name: The Lucky Wedge Fry
  • Advertiser: Johannesburg Ballet Company
  • Brand: Johannesburg Ballet Company
  • Name: #BiteSizeBallet
  • Advertiser: JPTTA
  • Brand: JPTTA
  • Name: PARA PING PONG TABLE
  • Advertiser: GoDaddy.com
  • Brand: GoDaddy
  • Name: Sites in Under an Hour
  • Advertiser: London Pride
  • Brand: London Pride
  • Name: #WorkWithPride