The Disruption® Company

Named by Fast Company as one of the world's most innovative companies for 2020 and 2019, and Adweek's 2018 Global Agency of the Year, we have been recognized with top honors from every major creative award show, including Cannes Lions, Clios, D&AD, Effies, Webbys and the Emmy awards. 





About Us

TBWA is the Disruption company. We use creativity to help businesses acquire a greater share of the future. Foundational to our approach is our proprietary business transformation method, Disruption®. 

Philosophy & Competitive Advantages

Calling yourself The Disruption® Company not only is a bold statement, it’s a lot to live up to. We trademarked this commitment 30+ years ago and have no plans on stopping. Disruption has never been a catchphrase or trend. It’s a mindset. It’s a behavior. You don’t dabble in Disruption thinking. You embody it, day in and day out.

We are the world in, not HQ out. We are a collective of agencies born local and united by our shared belief in Disruption and creativity.

Backslash, our cultural intelligence unit powered by over 300 culture spotters across 45 countries helps us to turn today’s stories into tomorrow’s reality. 

Network Description

TBWA is The Disruption® Company. We are “always in Beta,” which makes innovation an imperative. That innovation – surprise, surprise – flows bottom up, never the other way around. That’s how we were named one of the World’s Most Innovative Companies by Fast Company for five years in a row, and Adweek’s 2022, 2021 and 2018 Global Agency of the Year. 

Our Collective is made up of 11,000 creative minds across agencies in over 80 countries.


Troy Ruhanen

Troy Ruhanen

President and CEO
Agathe Guerrier

Agathe Guerrier

Global Chief Strategy Officer
Philip  Brett

Philip Brett

Global Chief Operating Officer
Amie Miller

Amie Miller

Global Chief Talent Officer
Jon Castle

Jon Castle

President, Global Clients and President at Nissan United
Ulrich  Proeschel

Ulrich Proeschel

VP, Business Development
Luke Eid

Luke Eid

Chief Innovation Officer
Faye Raincock

Faye Raincock

Global Head of Communications
Deepthi Prakash

Deepthi Prakash

Global Director of Product and Marketing

TBWA\Worldwide Contact Information

Contact Information:

220 42nd Street
New York New York 10017
United States
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