AlmapBBDO , São Paulo
- Avenida. Roque Petroni JR 999 3/5/6/7 Andares
- São Paulo, Brazil 04707-010
- Brazil
- Phone: 11 2395-4000
- Country Phone Code: 55
- Website: www.almapbbdo.com.br
- Email: [email protected]
EPA - “Coincidence”
EPA
| Title | Coincidence |
| Agency | AlmapBBDO |
| Advertiser | EPA |
| Brand | EPA |
| Product Category | Others |
| Campaign Name | Coincidence |
| Country of Production | Brazil |
| Media Type | Packaging, Branding & Design |
| Awards | Cannes Lions International Festival of Creativity, 2011 (Bronze Lion) for Posters |
| Creative Director | Luiz Sanches |
| Art Director | André Gola |
| Chief Creative Officer | Marcello Serpa |
Concept
Besides showing different elements from the field of exact sciences, the posters brought a provocative message: “Yes, there’s still time”, indicating it’s always possible to find the way out of this cold universe of numbers through art, with the courses offered by the School.
Announce Escola Panamericana’s drawing and art courses to potential students.
Result
The number of people looking for the courses offered by the School was very big. Besides, the posters alone generated many comments, since they resorted to exact-sciences elements to sell exactly the opposite, the option for the humanities area.
