AlmapBBDO , São Paulo Follow Update

  • Avenida. Roque Petroni JR 999 3/5/6/7 Andares
  • São Paulo, Brazil 04707-010
  • Brazil
  • Phone: (+55) 11 2395-4002

EPA - "Coincidence" - AlmapBBDO

  • Coincidence
  • EPA
  • EPA
  • AlmapBBDO
  • Brazil
  • Coincidence
Product CategoryOthers
Media TypePackaging, Branding & Design
Awards Cannes Lions International Festival of Creativity, 2011 (Bronze Lion) for Posters
Creative Director Luiz Sanches
Art Director André Gola
Chief Creative Officer Marcello Serpa

Concept

Besides showing different elements from the field of exact sciences, the posters brought a provocative message: “Yes, there’s still time”, indicating it’s always possible to find the way out of this cold universe of numbers through art, with the courses offered by the School.
Announce Escola Panamericana’s drawing and art courses to potential students.

Result

The number of people looking for the courses offered by the School was very big. Besides, the posters alone generated many comments, since they resorted to exact-sciences elements to sell exactly the opposite, the option for the humanities area.