Tribune: The Cutting Edge of Advertising

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
by Mark Tungate on  1 December 2016
Times have been tough in 2016, but the advertising world has been looking for innovative ways of helping those in need. read more

Philippe Paget
by Philippe Paget on 10 October 2016
Has one of advertising’s most disliked tools become a driver of creativity? read more

Mark Tungate
by Mark Tungate on 26 September 2016
Rarely has an advertising agency generated so much publicity through an office move, but it has to be said that BETC’s conversion of Les Magasins Généraux – a graffiti-covered yet alluring warehouse complex in the gritty Paris suburb of Pantin – was both audacious and visionary. read more

Mark Tungate
by Mark Tungate on 20 June 2016
Once upon a time advertising agencies just made advertising. But in recent years they have also become R&D departments, laboratories and product developers. For instance, who would have thought th... read more

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