Rarely has an advertising agency generated so much publicity through an office move, but it has to be said that BETC’s conversion of Les Magasins Généraux – a graffiti-covered yet alluring warehouse complex in the gritty Paris suburb of Pantin – was both audacious and visionary. read more
Imagine launching a 24-hour advertising campaign, whose impact can be seen in real time, with the client looking over your shoulder. And this is not a nuanced deal – as the clock ticks down... read more
Once upon a time advertising agencies just made advertising. But in recent years they have also become R&D departments, laboratories and product developers.
For instance, who would have thought th... read more