Tribune: The Cutting Edge of Advertising

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Matthew Hallock
by Matthew Hallock on  3 January 2017
Paul Rand is known as one of the most iconic graphic designers in American history, but his contributions are even greater than that. He elevated commercial artistry into graphic design. read more

Mark Tungate
by Mark Tungate on  3 January 2017
Planning to get fit, pick up a new skill or kick a bad habit in 2016? There may be an app for that. read more

Mark Tungate
by Mark Tungate on  1 December 2016
Times have been tough in 2016, but the advertising world has been looking for innovative ways of helping those in need. read more

Philippe Paget
by Philippe Paget on 10 October 2016
Has one of advertising’s most disliked tools become a driver of creativity? read more

Mark Tungate
by Mark Tungate on 26 September 2016
Rarely has an advertising agency generated so much publicity through an office move, but it has to be said that BETC’s conversion of Les Magasins Généraux – a graffiti-covered yet alluring warehouse complex in the gritty Paris suburb of Pantin – was both audacious and visionary. read more

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