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Tribune: The Cutting Edge of Advertising

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
by Mark Tungate on 26 September 2016
Rarely has an advertising agency generated so much publicity through an office move, but it has to be said that BETC’s conversion of Les Magasins Généraux – a graffiti-covered yet alluring warehouse complex in the gritty Paris suburb of Pantin – was both audacious and visionary. read more

Mark Tungate
by Mark Tungate on  5 August 2016
A storied British agency with global reach, WCRS has come roaring back to relevancy. Chief executive Matt Edwards tells us how it was done – with an aside about football. read more

Mark Tungate
by Mark Tungate on 29 June 2016
Imagine launching a 24-hour advertising campaign, whose impact can be seen in real time, with the client looking over your shoulder. And this is not a nuanced deal – as the clock ticks down... read more

Mark Tungate
by Mark Tungate on 20 June 2016
Once upon a time advertising agencies just made advertising. But in recent years they have also become R&D departments, laboratories and product developers. For instance, who would have thought th... read more

Interviews

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Bertille Toledano (BETC)

Bertille Toledano (BETC)

By Maud Largeaud

on Jul 1, 2016

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Fred Raillard (Fred & Farid)

Fred Raillard (Fred & Farid)

By Maud Largeaud

on Jun 30, 2016

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Ada Bliggard Søby (Bacon)

Ada Bliggard Søby (Bacon)

By Maud Largeaud

on Jun 29, 2016

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Mark Forgan & Jamie Edward Standen (Rosapark)

Mark Forgan & Jamie Edward Standen (Rosapark)

By Maud Largeaud

on Jun 29, 2016

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Tribune

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Design Plus: Creative Surburbia

Design Plus: Creative Surburbia

By Mark Tungate

on Sep 26, 2016

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Digital addictions

Digital addictions

By Mark Tungate

on Sep 2, 2016

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Global headline makers: Matt Edwards (UK)

Global headline makers: Matt Edwards (UK)

By Mark Tungate

on Aug 5, 2016

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Painting by numbers

Painting by numbers

By Mark Tungate

on Jul 6, 2016

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