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The latest marketing stories, advertising industry developments and business insights featuring the world’s premiere ad agencies, media thought lea...

  • AdForum Summit NY 15 Press Review
    Every year, consultants participating to the Summit write about the event and what they learned during that week. Please find below extract of...
    Philippe Paget
    by Philippe Paget on  4 November 2015
  • What Interns Could Learn From The Intern
    In the new movie The Intern, Robert DeNiro plays a widowed, retired businessman who takes a senior internship with Anne Hathaway’s hot...
    Matthew Hallock
    by Matthew Hallock on  2 November 2015
  • Ten Industry Trends from the AdForum Worldwide Summit
    The invitation-only AdForum Worldwide Summit took place in New York from October 5-9. It brought together 30 agency search consultants with 23...
    Hervé de Clerck
    by Hervé de Clerck on 19 October 2015
  • When Your Car Drives You
    Technology is replacing performance as the central sales pitch of car advertising. Car ads have tended to focus on the driver experience, whether...
    Mark Tungate
    by Mark Tungate on 12 October 2015
  • Cadillac Ad Still Fresh After 100 Years
    Matthew Hallock is the president and creative director of The Voice, based outside New York City in Fairfield, CT. Hallock started the firm over 15...
    Matthew Hallock
    by Matthew Hallock on 17 September 2015

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