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The latest marketing stories, advertising industry developments and business insights featuring the world’s premiere ad agencies, media thought lea...

  • Once upon a time, the only way to find out what the weather was doing was to check the forecast – or step outside. In both cases, apart from...
    Mark Tungate
    by Mark Tungate on 23 November 2015
  • Every year, consultants participating to the Summit write about the event and what they learned during that week. Please find below extract of...
    Philippe Paget
    by Philippe Paget on  4 November 2015
  • In the new movie The Intern, Robert DeNiro plays a widowed, retired businessman who takes a senior internship with Anne Hathaway’s hot...
    Matthew Hallock
    by Matthew Hallock on  2 November 2015
  • The invitation-only AdForum Worldwide Summit took place in New York from October 5-9. It brought together 30 agency search consultants with 23...
    Hervé de Clerck
    by Hervé de Clerck on 19 October 2015
  • Technology is replacing performance as the central sales pitch of car advertising. Car ads have tended to focus on the driver experience, whether...
    Mark Tungate
    by Mark Tungate on 12 October 2015

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