AlmapBBDO São Paulo, Brazil Full Service

AlmapBBDO Creative Work

TitleHP Photoball
Campaign Making Memories Last
Advertiser Hewlett-Packard
Brand HP
Business Sector Consumer Electronics & Audio-Visual
HP presented the new strapline "Making Memories Last" by creating an interactive experience during São Paulo's biggest music fest. The HP Photoball was equipped with a wi-fi antenna and a HD camera, registeringfan's reaction from an entirely new point of view. These images were transmitted in real time to the stage, FB fan page, and to over 3 millions viewers via live online broadcast.
Media Type Ambient
Market Brazil
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Art Director
Art Director

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