AlmapBBDO São Paulo, Brazil Full Service


AlmapBBDO Creative Work

Title "HP Photoball"
Agency AlmapBBDO
Campaign Making Memories Last
Advertiser Hewlett-Packard
Brand HP
Business Sector Consumer Electronics & Audio-Visual
HP presented the new strapline "Making Memories Last" by creating an interactive experience during São Paulo's biggest music fest. The HP Photoball was equipped with a wi-fi antenna and a HD camera, registeringfan's reaction from an entirely new point of view. These images were transmitted in real time to the stage, FB fan page, and to over 3 millions viewers via live online broadcast.
Media Type Ambient
Length90 seconds
Market Brazil
Executive Creative Director Mr. Marcello Serpa
Executive Creative Director Mr. Luiz Sanches
Creative Director Mr. Marcos Medeiros
Creative Director Mr. André Kassu
Art Director Mr. Guiga Giacomo
Art Director Marcos Kotlhar
Copywriter Mr. Ricardo Wolff

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