AlmapBBDO , São Paulo Follow Update

  • Avenida. Roque Petroni JR 999 3/5/6/7 Andares
  • São Paulo, Brazil 04707-010
  • Brazil
  • Phone: (+55) 11 2395-4002

HP - "HP Photoball" - AlmapBBDO

  • HP Photoball
  • HP
  • Hewlett-Packard
  • AlmapBBDO
  • Brazil
  • Making Memories Last
Product CategoryConsumer Electronics & Audio-Visual
Media TypeAmbient
Length90 Seconds
Executive Creative Director Marcello Serpa
Executive Creative Director Luiz Sanches
Creative Director Marcos Medeiros
Creative Director André Kassu
Art Director Guiga Giacomo
Art Director Marcos Kotlhar
Copywriter Ricardo Wolff


HP presented the new strapline "Making Memories Last" by creating an interactive experience during São Paulo's biggest music fest. The HP Photoball was equipped with a wi-fi antenna and a HD camera, registeringfan's reaction from an entirely new point of view. These images were transmitted in real time to the stage, FB fan page, and to over 3 millions viewers via live online broadcast.