Title | Supreme Source 10-Day Detox |
Agency | The Mars Agency |
Campaign | 10-Day Detox |
Advertiser | American Pet Nutrition |
Brand | Supreme Source |
Posted | April 2022 |
Business Sector | Others |
Story | Shoppers want to provide the same level of love and attention to their pet family as they do their human family. |
Philosophy | Capitalize on spring health trends (detoxes) for humans and apply them to pets, with a strong incentive. |
Problem | How do you break through in a competitive category with a high barrier to switching brands? |
Result | 21% SALES INCREASE vs YAG. Incremental SKU during the promotion. |
Media Type | Web Advertising/Banners |
Length |