| Title | Feel Free |
| Agency | J. Walter Thompson Brazil |
| Campaign | Feel Free |
| Advertiser | Heineken |
| Brand | Amstel |
| Date of First Broadcast/Publication | 2019 / 7 |
| Business Sector | Beers, Ciders, Lagers |
| Story | The TV and internet film shows people at a formal party. A boy opens a refrigerator with Amstel and discovers that the beer, in addition to being pure malt, was born in Amsterdam. The characteristic sound of cans opening turns into an excerpt from Mozart's "Turkish March". From then on, people feel more comfortable being who they are, putting aside uncomfortable shoes, loosening their tie and relaxing their posture. |
| Media Type | Television & Cinema |
| Length | |
| Market | Brazil |
| Agency | J. Walter Thompson Brazil |
| Production Company | Landia |
| Chief Creative Officer | Ricardo John |
| Executive Creative Director | Cássio Moron |
| Executive Creative Director | Rodrigo Da Matta |