Leave a mark on your meat with Tramontina’s new Barbecue Signature Iron by J. Walter Thompson Brazil

Tramontina, a Brazilian company that manufactures cookware, cutlery and home appliances, loves barbecues. And as a barbecue-loving brand, Tramontina knows that good barbecues are much more than meat, coals and salt; a good barbecue is a work of art.

To help show consumers the brand’s devotion to barbecue, J. Walter Thompson Brazil has created the Barbecue Signature Iron, a tool based on a simple premise: barbecues are works of art for Tramontina. And like all works of art, they are incomplete with the artist’s signature.

Francis Mallmann, a celebrated Argentinian barbecuer, was the first chef to receive a Tramontina Meat Signature Maker. Adam Perry Lang, Wolfgang Puck, Thomas Keller, Daniel Bouloud, Pat LaFrieda, among others, will be the next ones to receive it. J. Walter Thompson Brazil collected the signatures of these famous barbecuers to make a special skewer for them that allows them to sign the barbecue they’ve just prepared.

“Tramontina is truly passionate about barbecues. No matter how many thousands of utensils they produce every month, they still have a twinkle in their eyes, like artisans. A customized piece especially forged for each barbecuer is a very special thing not just for the chefs, but also for the brand,” adds Ricardo John, J. Walter Thompson Brazil’s CCO.

Consumers of the brand’s barbecue line will also be able to have the chance to get their own Signature Iron, as it will soon be available as part of a special sale at T store Tramontina Rio de Janeiro. So now, even amateur barbecuers will have the chance to sign their meals.

— Read more about the Signature Iron on LBB and Creativity.

Credits List
Campaign: Tramontina Barbecue
Title: Barbecue Signature Iron
Client: Tramontina
Chief Creative Officer: Ricardo John
Head of Art: Fábio Simões
Copywriters: Rodrigo Rocha, Erick Mendonça, Fernando Duarte, Lucas Tristão
Art Directors: Diego Vieira, Brunno Cortez, Robison Mattei
Creative Directors: Diego Wortmann, Mariana Borga, Erick Rosa
Planning: Barbara Zachi, Fernand Alphen, Juliana Maaz, Mariana Quintanilha
Brand Leader: Lilian Chwartzmann
Client Service: Camila Roveda, Fabricio Soares, Fernanda Knijnik
Media: Aline Moda, Camila Rodrigues, Gian Silva, Lucas Cavalcante
RTV Director: Márcia Lacaze
Agency Producer: Daniele Pizzo
Graphic Producer: Flavio Colella, João Ricardo, Josiane Toniolo, Flavio Schafer
Production Company: Santa Transmedia
Director: Gustavo Gripe
Direction Assistant: Patrícia Jaeger
Photography Director: Fernando Bertolucci
Art Direction: Letícia Bueno
Producer: Rafael Klein e Renata Munaretto
Edition: Gabriel Honzik
Finishing: Santa Transmedia
Account team: Laura Rocha
Sound Production Company: Antfood
Sound Production: Pedro Botsaris / Lou Schmidt / Vini Nunes / Wilson Brown
Account team: Lou Schmidt / Sean McGovern
Photography: Leticia Remião