TitleAll for That First Hello
Agency
Campaign All for that first hello
Advertiser Bayer
Brand Elevit
Date of First Broadcast/Publication 2016 / 8
Business Sector Health & Pharmaceutical Products
Story As the clip opens, we learn that fathers are not allowed to attend prenatal ultrasounds in China. Expectant mothers speak about the isolation and loneliness they feel, while fathers admit that they feel disconnected from the entire process. But one day, Elevit sends each father a recording of their baby’s heartbeat. Tears are shed, bonds are formed, we feel the moment of connection and fathers become engaged in the life and health of their unborn child. They feel the responsibility to ensure that their baby has all the nutrients they need to become healthy and strong.
Media Type Web Film
Length

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