| Title | The One to Keep |
| Agency | VML |
| Campaign | The One to Keep |
| Advertiser | Colgate-Palmolive Company |
| Brand | Colgate |
| Date of First Broadcast/Publication | 2023 / 2 |
| Business Sector | Oral Hygiene |
| Media Type | Case Study |
| Length | |
| Creative Agency | VML New York |
| Creative Agency | VMLY&R Lisbon |