Saatchi & Saatchi, London Follow Update

  • 80 Charlotte Street
  • London W1A 1AQ
  • United Kingdom
  • Phone: (+44) 020 7462 7130
  • Fax: (+44) 020 7637 8489

Guinness - "Paint the Town Black" - Saatchi & Saatchi

  • Paint the Town Black
  • Guinness
  • Diageo
  • Saatchi & Saatchi
  • United Kingdom
  • Paint the Town Black
Product CategoryAlcoholic
Media TypeWeb Film / Viral
Production Company SomeSuch and Co.
Post Production Framestore
Editing Company Trim
Audio Post Production Wave Studios
Executive Creative Director Kate Stanners
Executive Creative Director Paul Silburn
Art Director Danny Hunt
Copywriter Gavin Torrance
Director Daniel Wolfe
Planner Charlie Finnigan
Producer Rebecca Williams
Producer Dougal Meese
Editor Dominic Leung


Guinness helped fans to invite their friends out to celebrate St Patrick’s Day this year by creating their very own, individualised ‘Paint Your Town Black’ film. Using Google Maps and Facebook, the video aggregated the fan’s images and location to cast them in an epic film trailer about a great Guinness-inspired night out that they could then share with their friends as an invitation to celebrate together at their favourite venue.

Set in a typical pub and narrated with a blockbuster voiceover, the story of a completely unique celebration – featuring the user – slowly unfolded throughout the trailer. It culminated in a series of unexpected bursts of black paint, covering everyone inside the pub.