|Title||Mattessons Double Dippers - Miss Marvins|
|Agency||Saatchi & Saatchi|
|Campaign||Mattessons Double Dippers|
|Date of First Broadcast/Publication|
|Business Sector||Fresh Meat, Sausages|
‘Miss Marvins’ is the follow-up to the successful 2012 campaign for Mattessons’ Fridge Raiders ‘For when you’re Hank Marvin’, cockney rhyming slang for when you’re starving.
Double Dippers are positioned in the ad as a quick, tasty snack for busy working women who might be ‘starving’ in the office, on the job or out and about.
Throughout the ad we see women in a variety of humorous real life scenarios with an added surreal Mattessons twist – they’re dressed as Hank Marvin – wearing Hank glasses, wigs and carrying red Fender guitars, all set to the iconic background track Apache by Hank Marvin.
When hunger strikes, our “Hank Marvin Lady” eats a Double Dipper and immediately her Hank wig and glasses disappear, after which we hear the strapline ‘Mattessons Double Dippers, perfect for when you’re Hank Marvin’.