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Mattessons - "Mattessons Double Dippers - Miss Marvins" - Saatchi & Saatchi

  • Mattessons Double Dippers - Miss Marvins
  • Mattessons
  • Mattessons
  • Saatchi & Saatchi
  • United Kingdom
  • Mattessons Double Dippers
Product CategoryFresh Meat, Sausages
Date of First Broadcast/PublicationMarch 10, 2014
Media TypeTelevision
Length40 Seconds

Story

'Miss Marvins' is the follow-up to the successful 2012 campaign for Mattessons' Fridge Raiders 'For when you're Hank Marvin', cockney rhyming slang for when you're starving.

Double Dippers are positioned in the ad as a quick, tasty snack for busy working women who might be 'starving' in the office, on the job or out and about.

Throughout the ad we see women in a variety of humorous real life scenarios with an added surreal Mattessons twist – they're dressed as Hank Marvin – wearing Hank glasses, wigs and carrying red Fender guitars, all set to the iconic background track Apache by Hank Marvin.

When hunger strikes, our "Hank Marvin Lady" eats a Double Dipper and immediately her Hank wig and glasses disappear, after which we hear the strapline 'Mattessons Double Dippers, perfect for when you're Hank Marvin'.