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Saatchi & Saatchi Creative Work

TitleMattessons Double Dippers - Miss Marvins
Agency
Campaign Mattessons Double Dippers
Advertiser Mattessons
Brand Mattessons
Date of First Broadcast/Publication
Business Sector Fresh Meat, Sausages
Story

‘Miss Marvins’ is the follow-up to the successful 2012 campaign for Mattessons’ Fridge Raiders ‘For when you’re Hank Marvin’, cockney rhyming slang for when you’re starving.

Double Dippers are positioned in the ad as a quick, tasty snack for busy working women who might be ‘starving’ in the office, on the job or out and about.

Throughout the ad we see women in a variety of humorous real life scenarios with an added surreal Mattessons twist – they’re dressed as Hank Marvin – wearing Hank glasses, wigs and carrying red Fender guitars, all set to the iconic background track Apache by Hank Marvin.

When hunger strikes, our “Hank Marvin Lady” eats a Double Dipper and immediately her Hank wig and glasses disappear, after which we hear the strapline ‘Mattessons Double Dippers, perfect for when you’re Hank Marvin’. 

Media Type Television
Length

Recent Work