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TitleThe Desperados Experience
Agency
Campaign The Desperados Experience
Advertiser Brasseries Fischer
Brand Desperados
Business Sector Beers, Ciders, Lagers
Story

With a video that redefined the interactive experience, beer brand Desperados scored one the biggest viral hits of 2011.
One reason the YouTube video quickly amassed over two million views was its smart incorporation of the player’s functionalities. The volume slider, video scrubber and expand button all play an active part in the progression of this online party with the user as a very special guest. Another feature that proved to be very popular was the inclusion of Facebook connect to personalize the experience. The highlight of this integration was a tattoo based on your avatar picture, mapped to perfection on the body of a sexy member of the opposite sex.

Media Type Digital
Production Company
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