Title | Speedverse |
Agency | DDB Paris |
Campaign | Speedverse |
Advertiser | Salomon |
Brand | Salomon |
Date of First Broadcast/Publication | 2022 / 10 |
Business Sector | Leisure & Sport Equipment |
Philosophy | The Speedverse PRG – the new model from Salomon Sportstyle – blurs the boundaries and invites us to explore new territories. This modern reinterpretation of the iconic Speedcross trail shoe shakes up the status quo, by decoding the possible parallels between outdoor and urban life. The agency DDB Paris, with the young trio of directors Bleu Desert, transport the viewer through a one-minute ode to movement where nature and concrete blend perfectly. One movement leading to another, we are transported between two worlds, following the rhythm of the dancer Janina Sarantšina ; and it feels like an invitation to explore and decode new horizons. This new campaign for the Sportstyle category is part of the launch of Salomon's new brand platform, with the ambition to inspire younger and more urban communities. |
Media Type | Television |
Length | |
Advertising Manager | Alexander van Oostrum |
Advertising Manager | Marion Presigny |
Chief Creative Officer | Alexander Kalchev |
Copywriter / Art Director | Yassine OUADAH TSABET |
Copywriter / Art Director | Nicolas Denis |
Agency Producer | Chloé Travaillard |
Agency Producer | Anne-Catherine Periac |
Account Manager | Romane Philippe |
Account Supervisor | Olivier Guillerot |
Account Supervisor | Xavier Mendiola |
Production Company | BlackBox Productions |
Director | Bleu Désert |
Dancer | Janina Sarantšina |
Producer | Jonathan Martinot |
Line Producer | Sébastien Cosset |
1st AD | Steve Berron |
Location Manager | Thomas Greck |
Director of Photography (DOP) | Angelo Marques |
1st AC | Félix Sujet |
Stylist | Anita Szymczak |
Post Production | Back Up |
Post-production Producer | Diego Marie |
Editor | Antonin Brones |
Color Grade Artist | Nicolas Gautier |
3D Supervisor | Mike Attia |
3D Artist | Adrien Bavant |
Compositing | Pierre Manry |
Music | IXYXI |