TitleSpeedverse
Agency
Campaign Speedverse
Advertiser Salomon
Brand Salomon
Date of First Broadcast/Publication 2022 / 10
Business Sector Leisure & Sport Equipment
Philosophy The Speedverse PRG – the new model from Salomon Sportstyle – blurs the boundaries and invites us to explore new territories.

This modern reinterpretation of the iconic Speedcross trail shoe shakes up the status quo, by decoding the possible parallels between outdoor and urban life.

The agency DDB Paris, with the young trio of directors Bleu Desert, transport the viewer through a one-minute ode to movement where nature and concrete blend perfectly. One movement leading to another, we are transported between two worlds, following the rhythm of the dancer Janina Sarantšina ; and it feels like an invitation to explore and decode new horizons.

This new campaign for the Sportstyle category is part of the launch of Salomon's new brand platform, with the ambition to inspire younger and more urban communities.
Media Type Television
Length
Advertising Manager
Advertising Manager
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Account Manager
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Production Company
Director
Dancer
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Line Producer
1st AD
Location Manager
Director of Photography (DOP)
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