Huge worked with the Biography (BIO™) Channel to redesign Bio.com, which now allows users to see what they have in common with celebrities and historical figures using the power of the social graph. HUGE engaged in strategy, visual design and interaction design for the new site.
The new Bio.com lets users explore what they and their friends share with over 6,000 of the world's most famous people. Matching users' Facebook profiles against BIO's extensive database of information about public figures, users can find commonalities from birthdays, to hometowns, education, and more. Users can also explore 'groups' which organize famous people based on common traits.
The new Bio.com features more than 250 video biographies, including full episodes of the Emmy Award-winning series "Biography" as well as short video bios produced exclusively for Bio.com. The site also uses 'shortlists' to crowdsource public opinion on questions like "which past or present star would make the best teacher?" Other improvements include a new blog, updated photo galleries, and 'celebrity connections', which examine the links that stars have with one another.