MEC makes bold Global Chief Digital Officer Hire
April 22, 2013
“Hiring Carl is an essential step in the continued growth of MEC globally”, said Charles Courtier, global chief executive officer. “Carl’s mix of skills has made him one of the leading digital specialists in the industry; he is uniquely qualified to help us navigate and develop the future of our business.”
This is a new position and the appointment is effective in May. Carl will be based in New York and will report to Charles Courtier, global chief executive officer. He will also serve on the agency’s Global Exco.
About Carl Fremont
During his career, Carl has worked on a myriad of consumer and business-to-business brands. As a media specialist, Carl has played a leading role in the industry. As a frequent industry speaker and consultant, Carl is often quoted in the press on his views on the future of marketing and media. At Digitas since 2000, Carl has led the Global Media practice comprised of over 500 professionals in seven domestic and international offices, working with clients including America Express, Whirlpool, Delta, Sprint, Mars, Meade Johnson, Taco Bell and eBay. In his time there, Carl has driven the use of research, data, technology, analytics and advanced targeting practices to ensure all marketing initiatives deliver measurable business impact.
Prior to joining Digitas, Carl was a Senior Vice President of Media Services at Wunderman, part of the Y&R Network. During Carl’s 16 year tenure at Wunderman, he managed all direct marketing activities for the company including Ford, Citibank, American Express and AT&T. At Wunderman, Carl led one of the industry’s first digital marketing campaigns for American Express. Carl began his career at Ted Bates advertising in 1981 as a Media Planner.
For six years, Carl was an Adjunct Professor at NYU’s School of Continuing and Professional Studies, Masters Program. He has also guest lectured at numerous universities and international conferences and continues to teach in the industry. Carl serves on the advisory boards of a select number of digital venture groups and is a consultant for GLG, Guidepoint and Pacific Crest. These roles afford Carl with the evaluation of and insights into a multitude of emerging media companies and technology platforms. Carl is also a board member of NextMark, a technology company that has automated many facets of the media planning and buying ecosystem. Carl was elected to the Ad Club of New York Board of Directors in 2009 and now serves on the
Executive Board and also serves as its lead for Media Action, which since its inception has raised over $10MM (US) in scholarship funds for diversity students entering the Marketing and Communications fields.
Carl is a graduate of Fairleigh Dickenson University. He resides in New Jersey with his wife and two daughters.