July 18, 2013
MEC was awarded the business after a competitive pitch against OMD (the incumbent), UM and Carat.
“We are over the moon to be working with Sony again, it’s as if we had never stopped” said Stephen Li, CEO of MEC Asia Pacific. “Sony is the type of client we love to work with; strong leadership, with an agile marketing team who embrace their media agency as partners.Their energy motivates our team to deliver exciting work across paid, owned and earned media channels and we’re delighted to be part of their team once more.”
Ms. Charlotte Low, Senior Manager, Marketing Communications Division, Sony South East Asia, commented, “Witnessing MEC’s passion and enthusiasm for strategic creativity and implementation was most impressive. I’m confident that their work and team will bring much added value to our communications plans as we continue to expand across the region.”