Sony Electronics reappoints MEC in South East Asia
July 18, 2013
July 19th 2013 – Singapore . MEC Asia Pacific today announced that it has been selected as media agency of record for Sony Electronics Asia Pacific Pte Ltd across South East Asia.
MEC will support the Sony consumer electronics business with targeted and strategic media efforts across all platforms in markets that include Singapore, Malaysia, Thailand, Philippines, Indonesia and Vietnam.
MEC was awarded the business after a competitive pitch against OMD (the incumbent), UM and Carat.
“We are over the moon to be working with Sony again, it’s as if we had never stopped” said Stephen Li, CEO of MEC Asia Pacific. “Sony is the type of client we love to work with; strong leadership, with an agile marketing team who embrace their media agency as partners.Their energy motivates our team to deliver exciting work across paid, owned and earned media channels and we’re delighted to be part of their team once more.”
Ms. Charlotte Low, Senior Manager, Marketing Communications Division, Sony South East Asia, commented, “Witnessing MEC’s passion and enthusiasm for strategic creativity and implementation was most impressive. I’m confident that their work and team will bring much added value to our communications plans as we continue to expand across the region.”