Treasury Wine Estates appoints JWT as global marketing services provider

Treasury Wine Estates (TWE) has appointed J. Walter Thompson (JWT) Company as its new global marketing services provider. JWT will provide TWE with marketing communications, creative strategy, trade marketing, shopper marketing, digital marketing, and consumer and lifestyle public relations services for every TWE brand in every geography around the world, with the exception of Penfolds advertising and related creative development.

TWE Chief Marketing Officer, Simon Marton, said the new partnership with JWT will play a key part in supporting TWE’s step-up in consumer marketing. He said, “Our partnership with J. Walter Thompson as TWE’s global marketing services provider will help us build stronger brands in markets across the globe, ensuring that we gain greater impact from our increased marketing investment. In addition, JWT will integrate and support our in-house marketing team, who will now be able to leverage JWT’s international network and capability.”

TWE will also have a consolidated and international approach to the marketing of its brands, and expects to to go to market faster and operate in a more globally consistent way with this development. “These efficiencies will help us gain the maximum output from our step-up in consumer marketing of our brands and support the turnaround of our business as we strive for long-term sustainable growth,” he added.

JWT CEO of Europe & Global Client Leader, Toby Hoare, said the agency is excited about the opportunity to work with TWE. “We are delighted to be partnering with TWE to deliver global marketing services to its portfolio of iconic wine brands. This is a unique opportunity to work with the TWE team and take the marketing of some of the most loved wines in the world to the next level.”

The move to one global marketing services partner is consistent with other actions taken by TWE to deliver upon the Company’s strategic roadmap, and supports the significant step-up in consumer marketing investment behind its brands. TWE will transition the services of many of its existing marketing services suppliers around the globe to JWT over the next three months.

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