J. Walter Thompson London, Mindshare, Wunderman and Periscopix Win Legal & General‘s brand and media communications business

Following a competitive pitch, J. Walter Thompson London, Mindshare, Wunderman have been appointed to Legal & General‘s brand and media communications business.

In January, the financial services group initiated a review of its media and creative accounts, looking to take its brand and marketing to “the next level.” The review was supported by Oystercatchers.

With the help of its new partners, Legal & General aims to re-invent how a modern financial services business engages all customers in the digital age through the use of transformative marketing to become a differentiated ‘go to’ brand in the sector.

WPP’s J. Walter Thompson London, Mindshare and Wunderman who pitched as one team, will be working across all of Legal & General’s business units, bringing them together under a single unifying creative idea that communicates a story of who they are and what they do. They will work alongside Periscopix who will provide paid search and programmatic display execution.

Commenting on the announcement Dominic Collins, Legal & General’s group chief marketing officer said, “Connecting with our customers, whether end consumers, partners or institutions has never been more critical. Legal & General is a surprisingly broad and diverse business. I am excited about working with WPP and Periscopix to bring our stories to life in a relevant and engaging way”.

Legal & General is one of the UK’s leading financial services groups with over 175 years’ heritage. They are a FTSE50 company and the largest investor in the UK stock market. The group has now over nine million customers in the UK and its assets are valued at £736.8 billion.