J. Walter Thompson New York’s Aaron Padin Featured in Adweek’s Creative 100 List

Late last week, Adweek unveiled its inaugural Creative 100: America’s Most Inventive Talent in Marketing, Media and Tech.

As Adweek describes it, the Creative 100 “honors the current masters of the creative idea. They are makers of advertising, branded content, technology, products, pop culture and more. And they have one big thing in common: They engage audiences with clever, fun, fascination and entertaining content that’s an irresistible force in a time of ultimate distraction.”

The list, dedicated to agency creatives with U.S. roles only, was segmented into several categories:

• 30 Copywriters, Art Directors and Creative Directors
• 10 Chief Creative Officers
• 10 Digital innovators
• 10 Branded Content Creators
• 10 Viral Content Creators
• 10 Commercial Directors
• 10 Visual Artists
• 10 Celebrities and Influencers

We were proud to see that one of J. Walter Thompson’s very own, J. Walter Thompson New York’s Head of Art and Design, Aaron Padin, was recognized in the 30 Copywriters, Art Directors and Creative Directors list.

Padin is responsible for art direction, craft and design on all brands at the agency and Adweek pointed to his Human Rights Watch installation, Puma’s “Forever Faster” visual identity and a children’s book about energy conservation as just a few examples of standout work in Padin’s impressive portfolio.

What’s the secret to his success? “I am one of those people who annoyingly asks a lot of questions. I find it’s the best way to learn. I strive to elevate every piece of creative, whether or not it appears to be a great creative opportunity, or whether or not it’s my own idea,” he said.

— Follow the J. Walter Thompson New York design team on Twitter at twitter.com/jwtnydesignteam.