Dogs Trust launch a new campaign that aims to get thousands of rescue dogs their second chance at a happy home.
Problem
Kitcatt Nohr and Dogs Trust research highlighted a significant trend in dog purchasing behaviour. The growing trend in buying new dogs online has, to an extent, resulted in the rescue dog being forgotten by all but a very special type of dog owner. We describe these people as ‘Quiet Heroes’. People who would never consider themselves heroes but to the dogs they rehome they’re life changers; a special someone. The #specialsomeone campaign aims to overcome the buying trend by bringing to life just how important a special someone is to the dogs they rehome.
Result
The #specialsomeone campaign hopes to raise awareness of rescue dogs and persuade anyone thinking of getting a dog, to visit a Dogs Trust centre and change a rescue dog’s life forever.