The whirlwind that is Advertising Week Europe (23 – 27 March) descends on London for the third time in a matter of days, and VCCP Partnership is gearing up for a series of three events across the week.
Kickstarting VCCP’s line-up at AWE on Monday 23 March is an afternoon debate entitled, “Is it time to bring back the full-service agency?”
“If you come from a media background or a creative background, we have to stop thinking of those old hierarchies and silos, and start to look at a completely fresh model,” says Claire Beale, Campaign’s global-editor-in-chief, and the debate’s host.
But will our four expert panellists agree? Karen Blackett of Mediacom, Peter Souter of TBWA\London, Pete Markey of Post Office and Paul Mead from VCCP Media will thrash out the arguments for and against in front of a live audience. With the return to full-service one of the industry’s hottest topics right now, it promises to be a lively debate.
The post Is this the return of the full service agency? appeared first on VCCP.