The film examines the relationship between a father and daughter as she grows older. On one hand he wants to help his daughter as her demands progress from toys, to a car and, finally, a home of her own. However, at the same time he wrestles with looking after his own interests.
On Saturday 12th January, Barclays will launch a TV advert to promote its innovative ‘Family Springboard’ mortgage. This new product allows parents to put their savings towards their loved ones mortgage and get their money back, with interest, after 3 years.
The humorous new campaign signals a more emotive approach for the brand. Voiced by Jim Broadbent, it demonstrates how Barclays is listening to its customers, recognises their financial dilemmas and has the products, tools & services to help resolve them. They call this You-Shaped Banking.