Bartle Bogle Hegarty

London, United Kingdom

Full Service

Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Events/Sponsoring, Branding/Product Development, Packaging/Design, Visual/Sound Identity, Branding/Celebrity endorsement, Strategy and Planning, Healthcare, Financial, Online services, B2B, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1982

Parent Company:

Employees: 1000

Awards: 762

Creative Work: 288

Clients: 40


Contact Information

60 Kingly Street Soho
London W1B 5DS
United Kingdom
Phone: (+44) 020 7734 1677

Nic Manser

Nic Manser

New Business Director

Phone: (+44) 207 453 4087

Jon Peppiatt

Jon Peppiatt

Chairman

Phone: (+44) 20 7453 4324

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Events/Sponsoring, Branding/Product Development, Packaging/Design, Visual/Sound Identity, Branding/Celebrity endorsement, Strategy and Planning, Healthcare, Financial, Online services, B2B, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1982

Parent Company:

Employees: 1000

Awards: 762

Creative Work: 288

Clients: 40

Bartle Bogle Hegarty

60 Kingly Street Soho
London W1B 5DS
United Kingdom
Phone: (+44) 020 7734 1677
Nic Manser

Nic Manser

New Business Director

Phone: (+44) 207 453 4087

Jon Peppiatt

Jon Peppiatt

Chairman

Phone: (+44) 20 7453 4324

Matalan & BBH launch first brand campaign forever spring premieres 2nd April

On 2nd April BBHs first brand campaign for Matalan launches in the UK. The print and television campaign, based on the idea of Feel Good Fashion, launches with a 60-second film called Forever Spring.

Forever Spring showcases Matalan's Spring collection, using a film technique that turns an everyday park scene into an infinite catwalk. Each character's actions are interlinked so that not only do they interact with each other, in some cases, they interact with their future selves. The scene is a perfect Spring day that could go on forever. The film was directed by Scott Lyon from Outsider Films. Plage by Crystal Fighters beautifully scores the film and customers can download the track for free at www.Matalan.co.uk.

Matalan liberates its customers to feel fantastic about what they are buying and that is what we want to capture in the advertising. The feeling of liberation, the joy and the pleasure is what is seen in the advertising. Its something that is really important and thats what the idea of Feel Good Fashion is all about, said Jonathan Bottomley, Head of Strategy at BBH.

We wanted to break with the conventions set by modern fashion brands and create something that's unique for Matalan. We set out to make a fashion film that not only stands out, but gives the audience something new to spot each time they view it, said Richard McGrann and Andy Clough, Creatives at BBH.

The campaign consists of a second film that will air in the summer and a national print campaign, running from May.