Bartle Bogle Hegarty London, United Kingdom Full Service

Basic Info

Core Competencies: Full Service

Founded in: 1982

Parent Company:

Employees: 1000

Awards: 726

Creative Work: 234

Clients: 30


Contact

60 Kingly Street Soho
London W1B 5DS
United Kingdom
Phone: (+44) 020 7734 1677

Nigel Bogle

Nigel Bogle

Founding Partner

Phone: (+44) 020 7453 4005

Jim Carroll

Jim Carroll

Chairman

Phone: (+44) 020 7453 4873

Ben Fennell

Ben Fennell

CEO London

Phone: (+44) 02077341677

Nick Gill

Nick Gill

Executive Creative Director

Sir John Hegarty

Founding Partner Creative

Phone: (+44) 020 7453 4246

Carly Herman

Carly Herman

New Business Director

Phone: (+44) 020 7453 4521

Core Competencies: Full Service

Founded in: 1982

Parent Company:

Employees: 1000

Awards: 726

Creative Work: 234

Clients: 30

Bartle Bogle Hegarty

60 Kingly Street Soho
London W1B 5DS
United Kingdom
Phone: (+44) 020 7734 1677

Nigel Bogle

Nigel Bogle

Founding Partner

Phone: (+44) 020 7453 4005

Jim Carroll

Jim Carroll

Chairman

Phone: (+44) 020 7453 4873

Ben Fennell

Ben Fennell

CEO London

Phone: (+44) 02077341677

Nick Gill

Nick Gill

Executive Creative Director

Sir John Hegarty

Founding Partner Creative

Phone: (+44) 020 7453 4246

Carly Herman

Carly Herman

New Business Director

Phone: (+44) 020 7453 4521

Matalan & BBH launch first brand campaign forever spring premieres 2nd April

On 2nd April BBHs first brand campaign for Matalan launches in the UK. The print and television campaign, based on the idea of Feel Good Fashion, launches with a 60-second film called Forever Spring.

Forever Spring showcases Matalan's Spring collection, using a film technique that turns an everyday park scene into an infinite catwalk. Each character's actions are interlinked so that not only do they interact with each other, in some cases, they interact with their future selves. The scene is a perfect Spring day that could go on forever. The film was directed by Scott Lyon from Outsider Films. Plage by Crystal Fighters beautifully scores the film and customers can download the track for free at www.Matalan.co.uk.

Matalan liberates its customers to feel fantastic about what they are buying and that is what we want to capture in the advertising. The feeling of liberation, the joy and the pleasure is what is seen in the advertising. Its something that is really important and thats what the idea of Feel Good Fashion is all about, said Jonathan Bottomley, Head of Strategy at BBH.

We wanted to break with the conventions set by modern fashion brands and create something that's unique for Matalan. We set out to make a fashion film that not only stands out, but gives the audience something new to spot each time they view it, said Richard McGrann and Andy Clough, Creatives at BBH.

The campaign consists of a second film that will air in the summer and a national print campaign, running from May.