When we set up BBH in 1982 we did so with some fundamental beliefs that have guided our company to this day. Most importantly, that outstanding strategic thinking linked to brilliant creative...read more
September 12, 2013
Building on the success of January’s 'Own the Weekend' campaign, the new work retains the overarching satirical premise that the Saturday Guardian and The Observer produce such exciting, varied and rich editorial content that the newspapers effectively ‘own the weekend’.
The new campaign consists of two humorous 30-second films, ‘MegaGlove’ and ‘Paella’, the first of which launches on YouTube today, whilst Paella will launch shortly after.