Bartle Bogle Hegarty, London Follow Update

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Today BBH London launches a new campaign for the Guardian

September 12, 2013

Building on the success of January’s 'Own the Weekend' campaign, the new work retains the overarching satirical premise that the Saturday Guardian and The Observer produce such exciting, varied and rich editorial content that the newspapers effectively ‘own the weekend’.
The new campaign consists of two humorous 30-second films, ‘MegaGlove’ and ‘Paella’, the first of which launches on YouTube today, whilst Paella will launch shortly after.


  • Title: Paella
  • Brand: The Guardian
  • Title: Megaglove (30 sec)
  • Brand: The Guardian