Bartle Bogle Hegarty London, United Kingdom Full Service

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Basic Info

Core Competencies: Full Service

Founded in: 1982

Parent Company: BBH New York (New York, United States)

Employees: 1000

Awards: 726

Creative Work: 224

Clients: 30


Contact

60 Kingly Street Soho
London W1B 5DS
United Kingdom
Phone: (+44) 020 7734 1677

Nigel Bogle

Nigel Bogle

Founding Partner

Phone: (+44) 020 7453 4005

Jim Carroll

Jim Carroll

Chairman

Phone: (+44) 020 7453 4873

Ben Fennell

Ben Fennell

CEO London

Phone: (+44) 02077341677

Nick Gill

Nick Gill

Executive Creative Director

Sir John Hegarty

Founding Partner Creative

Phone: (+44) 020 7453 4246

Carly Herman

Carly Herman

New Business Director

Phone: (+44) 020 7453 4521

When we set up BBH in 1982 we did so with some fundamental beliefs that have guided our company to this day. Most importantly, that outstanding strategic thinking linked to brilliant creative...

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Bartle Bogle Hegarty

60 Kingly Street Soho
London W1B 5DS
United Kingdom
Phone: (+44) 020 7734 1677

Nigel Bogle

Nigel Bogle

Founding Partner

Phone: (+44) 020 7453 4005

Jim Carroll

Jim Carroll

Chairman

Phone: (+44) 020 7453 4873

Ben Fennell

Ben Fennell

CEO London

Phone: (+44) 02077341677

Nick Gill

Nick Gill

Executive Creative Director

Sir John Hegarty

Founding Partner Creative

Phone: (+44) 020 7453 4246

Carly Herman

Carly Herman

New Business Director

Phone: (+44) 020 7453 4521

New KFC campaign from BBH London

March 25, 2014

KFC has launched a new campaign, created by BBH London, to promote its new range of Slow Cooked Pulled Chicken products. The work signals a new creative direction for KFC, moving towards a more emotionally engaging style of advertising.

The new film, ‘Bus’, is based on the idea that in the Southern States of America the slower you take things, the greater the reward. The film sees a young man spending months trying to woo a beautiful young woman he sees on a bus. Over a passage of time, and the boy's increased efforts, their relationship blossoms.

The film was shot by award-winning director and documentary maker Benito Montorio, who also directed KFC’s charming ‘Emergency Chairs’ film in 2011. Montorio’s distinctive style has won him countless awards for campaigns including St John Ambulance ‘Helpless’, also created by BBH.

The new campaign will launch initially in Scotland before rolling out nationwide in September.