adam&eveDDB, London Follow Update

  • 12 Bishops Bridge Road Paddington
  • London W2 6AA
  • United Kingdom
  • Phone: (+44) (0)207 258 3979

Terry's Chocolate Orange - "Hostess" - adam&eveDDB

  • Hostess
  • Terry's Chocolate Orange
  • Kraft Jacobs Suchard
  • adam&eveDDB
  • United Kingdom
  • Terry's Chocolate Orange: A big bright orange future
Product NameChocolate
Product CategoryChocolate
LanguageEnglish
Media TypeTelevision
Length22 Seconds
Awards IPA Effectiveness Awards, 2000 (Shortlist) for 3-Star

Concept

Advertising helped the management and growth of the portfolio.

It helped stretch the brand with a famous campaign, delivering both a brand message and messages for individual variants. Consequently it both increased sales for the advertised variant and for the wider portfolio. These "halo effects" were greater for the weaker variants.

These advertising effects are related not just to sales, but also to distribution, unit costs, and the future role of NPD.