J. Walter Thompson London London, United Kingdom Full Service

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Basic Info

Core Competencies: Digital, Marketing/Creative Services

Founded in: 1864

Network: J. Walter Thompson Worldwide (New York, United States)

Holding: WPP Group Plc (London, United Kingdom)

Employees: 460

Awards: 325

Creative Work: 37

Clients: 32


Contact

1 Knightsbridge Green
London SW1X 7NX
United Kingdom
Phone: (+44) 020 7656 7000
Website: www.jwt.co.uk

Carmen Bekker

Carmen Bekker

Business Development Director

Phone: (+44) 02076567000

Founded in 1864 and headquartered in New York City, J. Walter Thompson is one of the world’s oldest and largest advertising agencies. J. Walter Thompson London   is a full-service...

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J. Walter Thompson London

1 Knightsbridge Green
London SW1X 7NX
United Kingdom
Phone: (+44) 020 7656 7000
Website: www.jwt.co.uk

Carmen Bekker

Carmen Bekker

Business Development Director

Phone: (+44) 02076567000

Reggae Reggae Sauce ‘Put some Music in your Food’ by JWT London

April 26, 2012

Reggae Reggae Sauce is launching its first TV and cinema advertising campaign using the brand strapline ‘Put some Music in your Food’.

The £2m UK campaign, created by JWT London, will air for the first time on ITV on Thursday 3rd May and run until mid-August.

The ad, which uses claymation, features Levi Roots cooking up a BBQ in the back garden of a house in Brixton. Singing the “It’s so nice I had to name it twice” Reggae Reggae Sauce song, the tune that sealed the deal for him on Dragon’s Den, Levi splashes sauce onto sausages, kebabs and chicken drumsticks.

The ad was crafted at Aardman Animations over a three month period using 20 kg of clay. It took a dedicated team of six model makers four and a half weeks just to create Levi’s claymation character. Directed by Merlin Crossingham, it took a whole day to create just two seconds of filmed animation.

Levi has joined a select group of celebrities - Melvyn Bragg, Barry White, Peter Gabriel, Nina Simone and The Spice Girls – who have been immortalised in clay. But at 50 cm tall Levi’s model stands head and shoulders above them as one of the tallest claymations created by the award-winning animation studio.

The TV and cinema activity will be supported by an integrated campaign comprising PR, online amplification, in-store POS and sampling.